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Ingenious Signage Mimics Interstate Road Sign, Gets Brewer in Hot Water


Boise, Idaho-based Woodland Empire Ale Craft has taken a unique approach to signage. To promote its location, which is directly next to a main road leading to a major intersection, the brewery erected a billboard atop its roof which mimics green street signs.

The billboard consists of a green background, much like street signs all over the country, white lettering which reads. "Craft Beer" and a yellow portion on the bottom which reads, Right Here."

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by Steve Hall    Mar-14-14    

How to Craft Your Social Media Campaigns to Increase Leads


If you craft your social media campaigns properly, they can dramatically increase brand inquiries and lead generation, just like every other well-crafted element of your marketing plan. However, social has become more complicated in recent years. A new eBook from Marketo, Social Media for Lead Generation, will help you understand how social media is changing and how you can put it to use to improve your marketing results.

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by Steve Hall    Mar-13-14    
Topic: Research

6 Reasons Why SXSW Is Still Awesome


It's now de rigueur to trash SXSW. Actually, it has been for a couple of years. And while anything that includes a session entitled The Digital Cronut should most certainly be mocked, that's not what we're going to do. Because it's already been done. By everyone. In the most snarkiest of ways. That simply make the snarker look like like they are trying a little too hard to stay one hip step ahead of the curve. Before it curves again.

But...when you have a panel entitled High on Hashtags and the main takeaway, according to Search Engine Journal, is that "hashtags help discovery of trends, topics, sentiment," it's hard not to snark. But, we're not going to do it.

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by Steve Hall    Mar-13-14    
Topic: Industry Events

How the Ubiquity of Big Data is Dramatically Changing Marketing


"Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence.

Few think about the ways data is permeating all aspects of our lives, but increasingly, this is the new reality, and the trend is accelerating. Businesses that get out in front of the trend can gain a competitive advantage by serving customers better.

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by Steve Hall    Mar-11-14    
Topic: Trends and Culture

7 Ways Marketers Can Use Mobile to Tap Into People's 'Digital Home on the Range'


In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users' primary communication channel and ubiquitous online connection to friends, family, business and entertainment. The rapidly changing role mobile devices play in our lives is evident from a mobile device users' utter panic if their phone is misplaced or stolen: The loss creates the same physiological and psychological symptoms once reserved for a traumatic event like a home burglary -- a sense of disorientation and alienation from what they hold dear as well as profound separation anxiety.

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by Steve Hall    Mar-10-14    
Topic: Mobile/Wireless

Bravo's Dating Show Has Nothing on The Tao of Badass


Supposedly the Tao of Badass knows all there is to know about getting women to fall under your spell and turn into a puddle of desire at your very presence. But Bravo also seems to think it has all the answers as well with it Online Dating Rituals of the American Male, a new series premiering March 9.

Buzzfeeds's in on the promotion with a post entitled The 10 Types of Guys You Find On Every Dating Website.

Also floating about the interwebs are a series of videos highlighting the various male stereotypes women encounter when dating.

Buffoonery at its finest.

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by Steve Hall    Mar- 6-14    
Topic: Television

15 Social Media Stats You Can Use in Your Next Presentation


Think you know all there is to know when it comes to your (or your client's) social media strategy? Certainly you have your ducks in a row but everyone can use a few additional tips and data points now and again, right?

Right. And we have them for you right here. Spredfast has put together "15 Stats to Inform Your Social Strategy." The five-page tip sheet is broken into three sections: Social Network Trends, Social Consumer Behavior and Brand Intention and Results.

Download this tip sheet now and make sure you're social strategy is as on track as it can be. If anything, the tip sheet will arm you with awesome stats for your next presentation.

by Steve Hall    Mar- 6-14    
Topic: Research

Here's What's Wrong With Olive Garden's New Logo


It's funny how a logo change can incite more online hyperactivity than, oh, Russia invading Ukraine or the crisis in Syria. Actually, it isn't funny. It's just plain sad but that's what we've turned into; a country that bitches about inane, meaningless bullshit rather than important world events.

But since we're not CNN and our mission is to report on all things marketing and advertising, it's our duty to cover the hubbub that surrounds Olive Garden's new logo.

To say the least, the new logo has not been well-received. While the new logo now actually has an olive branch in it instead of a -- WTF -- grape vine, it's, shall we say, lacking meat.

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by Steve Hall    Mar- 6-14    
Topic: Brands

Is That Fake HUVr Board Video A Promo For 'Back to the Future IV'?


By now, many of you have seen a video called Belief which asks us to believe that hoverboard technology has been invented. The video begins with Christopher Lloyd (who played Dr. Emmett Brown in the series) arriving in a Delorean.

The video, which promises what we are about to see is real, features Terrell Owens, Moby, Tony Hawk, Schoolboy Q and Bethany Cosentino, gleefully hypes the the technology "invented" by a company called HUVrTech.

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by Steve Hall    Mar- 5-14    
Topic: Viral

Powerful Syrian Crisis PSA Asks Us to Imagine What Life Would be Like if the Crisis Were in Our Backyard


Don't Panic is out with a powerful Save the Children PSA which calls attention to the crisis in Syria by examining what would happen to a girl in London -- one second at a time -- if the crisis came to the UK.

The 90 second video, which begins with the girl's birthday and ends with her next, starts out lovingly enough with shots of warm family life. It then shares the tragic changes to the girl's life were the crisis occurring in her own back yard.

The video ends with "Just because it isn't happening here doesn't mean it isn't happening."

The work coincides with the lead up to the third anniversary of the crisis

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by Steve Hall    Mar- 5-14    
Topic: Cause

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