A recently released study of 1,000 consumers concludes 80% of Super Bowl ads do not achieve sales for brands. The study, which surveyed respondent before and after they viewed 2012 and 2013 Super Bowl ads, was conducted by Tucson-based research firm Communicus.
Communicus queried participants about their buying patterns - recently bought and intend to buy -- in product categories represented in Super Bowl ads. It also surveyed whether or not respondents saw Super Bowl ads.
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Wieden + Kennedy has accomplished greatness again for P&G with its sequel to the 2012 "Best Job" which paid homage to all the hard work moms do for their children. The sequel, entitled "Pick Them Back Up," again, pays homage to moms, this time with a focus on the 2014 Sochi Winter Olympics.
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Doritos has unveiled its five finalists for its Crash the Super Bowl ad competition. Of the five finalists, two are quite lame and, oddly, are based on the exact same scenario. It's quite clear we won't see either Office Thief or Breakroom Ostrich during the game.
The other three, Time Machine, Finger Cleaner and Cowboy Kid all show promise.
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While social media has done wonders form brands in many respects, it has also created a dangerous landscape which is now littered with failed attempts by brands to capitalize on breaking news or trends. Many brands have the best of intentions but most fail miserably.
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To a teenager there's nothing worse than having your mother creep into your social life. Yet, that's exactly what a group of moms does in this new Old Spice ad called Momsong. In the ad, the moms break into song and lament the fact their little boys are turning into grown men. Mothers emerge from behind closed doors, from the sky, in a laundry basket dragging behind a car, from underneath couch cushions and from behind creepy looking janitor masks.
The ad debuted last Friday and already has over one million views on YouTube. It is, by far, one of the craziest ads we have ever seen.
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If you use Instagram, no doubt you have heard of Jen Selter, the 20-year-old New York woman who joined Instagram in March 2012 and rose to fame because of her stunningly curvaceous ass. If not, you aren't one of her 1.4 million (and growing) followers.
Selter, who began taking belfies (butt selfies) of her ass after she began working out following high school, has endorsement deals with New York water brand NY20 as well as nutrition supplement company Game Plan Nutrition. She's also had offers from Nike, Lulumon and New Balance. While she won't share details of the deal, she did tell the New York Post the deals will earn her "a lot more than a [college] graduate would be making. So take that all you Harvard MBA types.
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If there's one thing PETA's good at, it's leveraging every last sexual connotation to prevent you from eating meat. But maybe this connotation is the best yet because it has to do with meat (both kinds) and the fact that eating meat (the animal kind, not the human kind) can apparently cause men to "release" to quickly. Watch as this one guy conjures Fidel Castro while aiming to go long with a hottie busy polishing his knob.
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