The visual narrative in this thought-provoking :60 juxtaposes imagery of a healthy older man's life to that of an unhealthy one. It's an effort from the Canadian Heart and Stroke Foundation called Make Health Last that aims to encourage Canadians to live the life they want.
Current statistics suggest that the average Canadian will spend their final decade with sickness and disability. The organization offers information for Canadians to learn how to change their future and grow old with vitality.
The ad, created by Lowe Roche Toronto, really makes you think.
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Peanut Butter & Co. is airing a series of three TV commercials, its first ever national ad campaign, that encourage consumers to go beyond smooth and crunchy and step into the exciting world of flavored peanut butter with Dark Chocolate Dreams, White Chocolate Wonderful and Cinnamon Raisin Swirl.
The 15-second spots will air nationally on Cooking Channel and in select markets on a variety of cable networks such as ABC Family, Food Network, E!, and TLC.
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Here's one for the social media geek in all of us. And, well, basically for everyone on planet Earth. If you've been in public any time in, say, the last ten years, you may have noticed that over half the people you see have their noses stuck in their mobile device. And the ironic thing about this behavior is that while everyone is being social on their phone, they are being completely anti-social with those around them.
Insurance provider Foresters, through it's TechTimeOut effort is encouraging the public to put down their techie toys and interact with actual human beings. It's not the first such effort but it is a funny one. In the ad, we see all manner of mobile device disaster from walking into the wrong house to walking into a light pole.
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Buying media can be expensive, time-consuming and an overall failure if it's not done correctly. The question is: how do you ensure your investment will provide returns? The Future of Engagement host, Murray Newlands and CEO of MixRank Ilya Lichtenstein join Adrants' Steve Hall (that would be me, don't laugh) in a webinar in which we walk you through a new method of media buying, showing you exactly how to buy traffic profitably.
Join this live webinar to learn the step by step definitive guide to media buying. In this webinar, you'll learn:
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It's not a surprise social web has caused a dramatic sea change in digital marketing. From new methods of communication to how digital marketers now interact with customers, everything has changed. And many marketers are still like deers in an Interstate full of headlights making big mistakes.
The new social web - like it or not - demands a shift in marketing methodology that rewards creativity and a willingness to engage with customers in new ways. It also lends new opportunities to digital marketers everywhere
In this report from Gartner, part of the Adrants whitepaper series, you will learn:
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Two witty new New York Lottery spots from DDB NY continue the brand's "Yea, that kind of rich" theme. In one spot, we see a guy spouting off brilliant humor. Thing is, it's not his own humor. He's rich enough to afford Andy Richter and a room full of writers to feed him jokes through a microphone.
In another spot, one rich friend pulls a very elaborate prank on a friend. He leads his friend to believe the city is under attack by aliens...all just to get a picture of his horrified friend.
Yea, that kind of rich.
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The two Super Bowl ads that GoDaddy ran this year were roundly chastised for being stupid, immature, silly and just plain dumb. Well the last laugh is on the haters because those two ads delivered GoDaddy its biggest sales day in the history of the company.
According to the company, domain registration were up 40 percent, hosting sales were up 45 percent and mobile customer jumped 35 percent.
Take that, haters!
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When Budweiser ran its Clydesdale Super Bowl ad, viewers were asked to submit names for the featured horse. More than 60,000 suggestions were sent through Twitter, Facebook and other channels.
Submitted names included Stevie, Star, Buddy and Spirit but the winning submission was Hope.
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Blackberry's Z10 Super Bowl ad fell a bit flat. The brand chose to focus on what the phone can't do as opposed to what it can do. The trouble with that concept is that Blackberry has become known as a phone that can't do anything. Couple these two things together and you're left with "why would I buy a phone if I have no idea what it does?"
Yesterday, the brand released a new commercial called Keep Moving that intersperses the things people do every day with how the phone fits into those activities. Unlike the Super Bowl ad, it leaves nothing to the imagination. Features and functions are illustrated in relationship with daily needs and activities.
Why the brand chose to run the Can't Do commercial instead of this one is a bit of a mystery.
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Catch any of the Super Bowl last night? I mean the football game and not the commercials you have been anxiously waiting for all year. The Super Bowl may be the biggest time of the year for football fanatics, but believe it or not, sports fan or not, you may find yourself glued to the TV watching the latest and greatest commercials from our favorite brands.
A recent study by market research company Lab42 shows that 39% of respondents look forward to the commercials more than the football game. That's 44% of women and 41% of men according to the study. So what makes these commercials so much more appealing than other times of the year?
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