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Skinned Humans Clothe London Fashion Week Animals Newsjacking London Fashion Week, PETA is out with a new video that features animals on the catwalk outfitted with human skin. We see elaborately-styled animals prancing down the cat walk until they unveil themselves. We are then taken backstage to a gruesome scene where humans are skinned to clothe the animal/models. Of course this isn't directly how fashion shows happen but indirectly it does and PETA would like to put a stop to it. Astronaut Gives Perfect Valentine's Day Gift Playing write along with its promotion to send someone to space. Axe/Lynx is out with a Valentine's Day-themed video which proves an astronaut never has to find the perfect gift. He always has one at the ready when his loved one presents his gift. The campaign is part of the brand's Axe Apollo Space Academy promotion which promises a few lucky winners into space. The Four C's Of Social Media For The C-Suite Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. As it does, it has bubbled up from a quirky, unpredictable experiment to a measurable customer lab. Download this whitepaper now to learn about the Four C's of social media for the C-suite and how social intelligence is providing clarity for the C-Suite. HubSpot Launches 'Make Love Not Spam' Initiative Complete with a cute video featuring kids and a serious letter from the CMO, HubSpot is out with Make Love Not Spam, an initiative designed to rally marketers to make marketing people love and to stop spamming. In his open letter to marketers, HubSpot CMO Mike Volpe writes, We can be better than this. Marketing is hard. Reaching new prospects is hard. But we believe that if we put our energy and resources toward making marketing people love, we can get more inbound leads and rely less on sending spammy emails. And when I say we all can be better than this, I'm including HubSpot" The campaign comes with t-shirts, coffee mugs and helpful, informative information including an eBook entitled "Make Love Not Spam" and a SlideShare entitled "Learning Lovable Marketing From the Experts." Disclosure: I currently contribute to HubSpot's marketing blog. Dance Champs Sam and Lisa Do 'Wet Dog Wiggle' For Kayak Barton F. Graf 9000 hooked up with dance champions Sam and Lisa West for their latest Kayak work. Sam is a 6 time champion of the Carolina Shag Division at the USA Grand National Dance Championships and a 3 time US Open Shag Champion. Lisa is winner of the 1997 US Open Cabaret Championship and two-time winners of the American Swing Dance Championships in the Showcase Division. The two can be seen doing the Wet Dog Wiggle and the Chattanooga Chicken on their way to the registration desk of a hotel for a stay which they, of course, booked using Kayak. RedSquareAgency Uses Vine to Send Valentines Day Messages Making good use of this month's app of the moment, RedSquareAgency is using Vine to create customized Valentine's Day Messages. Coupling with Vine's #Valentine initiative, the agency will send a personalized Vine message to those who tweet @redsquareagency or who visit ValenVine. Scary 'Ski Mask' Guy Touts Benefits of VW Beetle Convertible What would you do if you a man walked into a convenience store wearing a ski mask? While you'd probably do your best not to jump to conclusions, likely you'd still be scared shitless. Or you'd realize you were in a Volkswagen Convertible Beetle Convertible commercial touting the fact that every day, including freezing cold days, are top down days, hence the ski masks. Nice work, Deutsch LA. Whatever You Do in Bed, Sealy Supports It You might not initially think of a mattress as a focal point of your life's intimate (and, no, we don't mean sex) family moments but if you stop and think for a minute, we think you'll come up with a precious moment or two that took place on your mattress. That's the focus of this very different mattress ad for Sealy created by LA-based Arcana Academy. Taking the brand's 'Whatever You Do In Bed, Sealy Supports It' campaign into new emotional territory, the spot recounts the story of a family moving across the country. When they hit a bump in the road, the mattress flies off the back of their moving track and the seminal moments in lives flash before viewers' eyes. It's quite touching actually. Sports Illustrated Teases Swimsuit Issue As if the Sports Illustrated Swimsuit Issue actually needs any promotion. But that didin't stop the brand from putting one out to support its week-long push to get everyone to clamor for its cleavage collection as if humans were a species that can't get through one day without fantasizing about having sex with Kate Upton. Oh wait. Taco Bell Introduces Doritos Cool Ranch Taco With Vine Like a bunch of lemmings jumping off a cliff, more and more marketer's are jumping aboard Twitter's Vine to tout their brands. Seriously. It's like Pinterest doesn't exist any more. Vine is the shiny new object du jour for marketers. Not familiar with Vine? It's actually a fairly cool app. It allows you to shoot six second videos that can be broken up into segments allowing for some fairly ingenious creativity. Today, Taco Bell jumped on the bandwagon to announce the new product which will be available March 7. 
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