Marketers have accepted that social media is now a fundamental part of brand building but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.
In this report, part of the Adrants whitepaper series, Forrester identifies three ways in which social media can help marketers' brand building efforts by: 1) building a relationship to become more trusted; 2) differentiating through an emotional connection to become more remarkable and unmistakable; and 3) nurturing loyal fans to become more essential.
Download this report now and learn how social media can positively change your brand building.
- Pretty girls (and guys) test new JWT Amsterdam website.
- Here's an interesting Sun-Maid spoof.
- Tribal DDB created a site for VW to which people can link their Facebook profile and end up with a customized, personalized story.
- Yet another commercial that portrays fathers as irresponsible blithering idiot.
- Not an ad but worth the 14 minutes you will need to watch this short called Plurality which deals with privacy, surveillance...and time travel.
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New work from RedSquareAgency for Momma Goldberg's Deli has some tongue and cheek fun with a trio of steamed sandwiches. Apart from the fact that steaming a sandwich usually results in a very soggy bun, we won't fault RedSquare Agency for that. After all, they're just the ad agency. It's Momma Goldberg who has to come to the realization that steaming is for truck stops. Get yourself one of those conveyor belt ovens, Momma. Way better.
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Remember thew Dollar Shave Club? If not, have look. Know what we;re talking about now? Good. Now have a look at eXelate's Dollar Data CLub, a nifty knock off that touts the company big data solutions for online advertisers. It's witty enough and pokes fun at all the usual suspects.
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This week, Litter Genie launched a new TV spot, created by Grey Advertising, featuring the tongue-in-cheek talking Litter Genie cat who advises the new Litter Genie to "keep doing its business, because you know he's going to be doing his."
In addition to the TV spot, Litter Genie and JWT New York will also be launching a website called Cat Snaps on the Cheezburger Network, which will offer a photo-sharing contest that allows users to upload photos of their cats and indulge in dressing them up in outfits inspired by three musical genres - R&B, psychedelic and heavy metal - transforming any cat into a rock star that's worth sharing. When anyone creates a Cat Snap of a cat, it can be shared automatically on Facebook, Twitter and Pinterest. The first 100 people to enter will each receive a free Litter Genie and refill, and the most voted on image will win a professional cat photo shoot.
Cat Snaps will also showcase a series of three digital videos by JWT New York of musical performances by cats in R&B, psychedelic and heavy metal themes.
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Here's a bit of hilarity for you. Swedish fashion brand Bjorn Borg is out with a video featuring training enthusiast Ron Allen who introduces us to the notion of Party Training. Party Training is the sort of thing you'd see some dweeb doing at a party in an attempt to impress the ladies and practice for his next cheesy infomercial.
Viwers can submit their own Party Training idea using the iOS app Loopcam which is sort of like Instagram for animated gifs. Submitting images enters the person into a sweepstakes for a chance to win a full year of personal training and selected items from the Bjorn Borg AW12 collection.
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Apparently, you can make art with a hockey puck. In August, San Jose SHarks Al-Star Logan Couture and his eight-year-old friend, Ryan, shot 800 hockey pucks at a garage. It took them four hours but, if stunt be true, they created art. Have a look at the video.
Logan signed the door which will be hung at Lucas Arena in his hometown.
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For two and a half years, Cornelius Trunchpole had the entire ad industry following his antics. We guessed many times as to who was behind the figure but we were wrong every time. Today, Cornelius has revealed himself to be Gabriel Miller, a copywriter from London who worked at TBWA London for four years and now freelances for Chevrolet and Coke.
Check out this AdWeek Six Questions interview to meet the man behind one of the longest running, most interesting social media sagas ever created. We salute you, Gabriel!
Target, with help from Minneapolis-based Space150 and director Phil Abraham, has launched a three episode series entitled Falling For You. The romantic comedy featuring Kristen Bell, Zach Abel and Nia Long centers on a couple of Target employees (Bell and Abel) who are charged by their boss (Long) with developing a fall marketing campaign.
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For its first-ever advertising on national cable, social shopping site OpenSky, with help from Santa Monica-based DW+H, has launched a commercial that touts the site's celebrity-recommended items. With items recommended by Shaquille O'Neal to Tom Colicchio to Mariel Hemmingway, the spot informs, "From tastemakers to trendsetters... your favorite people's favorite finds. On OpenSky, experts hand pick the products they love, so you can love them too."
The ad will appear on national cable networks including Food Network, HGTV, Bravo, Style, Cooking Channel, TLC, E! and DIY Network.
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