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Women Trampoline Topless For Male Breast Cancer Cause To call attention to the fact "men get breast cancer too," MCAC and CoppaFeel are out with with a promotional event called The Topless Female Trampolining World Championships. Yes. Seriously. Why should female breast cancer have all the boobie-based fun? OK, it's not a real event but the promotion, the girls and the cause are very real. Dr. Pepper Ad Sparks Evolution Debate on Facebook Earlier today, Dr. Pepper posted a picture on their Facebook page that shows an ape evolving into man after drinking a Dr. Pepper. Predictably, the image has created a firestorm of commentary with religious types decrying the imagery and less-that-religious types telling religious types not to let an ad determine their religious beliefs. So far, the post has 16,000 likes and 1.355 comments. You've gotta love a good old fashioned, knock down, drag out religious debate. Creative Circus Grad Creates High School Fun Help out an ad school grad. Rick Morrison is a recent graduate of Creative Circus. He and his friends have created a site highlighting the class. We'll Rick tell the story. "We wanted to pay homage to our class--the biggest in school history--as well as show off everyone's individuality. So we created Creative Circus High School 2012, a fun, semi-ridiculous website for posterity and to introduce our class to all of you in the real world. Click the heads to hear our catch phrases and the names below for personal sites." Here's What A Farm Run by A Vegetarian Looks Like "Oh my cuteness" as someone close to us is fond of saying. This new work from VB&P and animation house LAIKA for vegetarian brand Lightlife is, most certainly, cute. To tout the brand's vegetarian meals, VB&P and LAIKA created Lightlife Vegetable Rach, a farm on which all of the animals are made out of vegetables. As they roam the farm they are accompanied by a voiceover of a small boy singing to the tune of Old Macdonald Had A Farm. We prefer a good teak from time to time but we have to admit, we like this work. Canadian Hottie Chops Wood, Guts Fish For Fashion Brand Canadian fashion brand Smythe is taking a decidedly different approach to marketing its wares. In a campaign created by Toronto agency Open and production company Sons & Daughters, two videos feature a woman in the woods chopping wood and gutting a fish while dressed in attire otherwise reserved for a more elegant setting. Exposed Nipple Causes Headache For Sears Sears, a retailer one doesn't normally associate with racy lingerie (barring recent Kardashian Kollection insanity), found itself it a bit of hot water this week over an image in the Exotic Apparel section of its website. Seemingly missed by every designer, photographer and project manager whose eyes it had to pass before being placed online, a picture of a model wearing a purple babydoll slip from reseller Fright Depot clearly shows a nipple protruding through the mesh top. All the usual furor one can expect from organizations like the American Family Association and others dubbed the slip up inappropriate, offensive and accused Sears of selling smut. We're not sure when the natural beauty of a woman's nipple became smut but, hey, there will always be a collection of people out there that refuse to believe females have nipples...that actually serve a function in the perpetuation of the human race! Five Best Practices for Optimizing Content for Facebook Timeline With the debut of Timeline for brands earlier this year, brands and marketers everywhere wondered whether or not the major changes to fan page functionality would cause noticeable differences in engagement activity. Social media firm Wildfire decided to find out and ran the stats for 43 brands ranging from 20K to 40MM fans. They tracked engagement metric 21 days prior to and 21 days after the Timeline change. A new report, part of the Adrants whitepaper series, sums up the findings and informs:
Integrated Advertising Redefined for the Social Media Era They had us until they mentioned Lovemark. OK, that said, BBR Saatchi & Saatchi Tel Aviv is out with a video that takes a look at integrated advertising as it was in the days of Mad Men and redefines if for the social media age. While the video is concise, explanatory and makes a lot of sense, it's purpose is to tout what, apparently, is a new position inside Saatchi that aims to set itself apart from the herd, the Brand Navigator. The Brand Navigator is essentially an agency version of the client-side marketing director. 'Football Expert' Sean Astin Advises NFL Rookies Even though he doesn't even like football or play the game (at least in real life), actor Sean Astin - who played underdog Notre Dame football player Rudy Ruettiger in the 1993 film, Rudy - is a football expert in this Pepsi Max-sponsored video. In the video, Astin sits down with this year's crop of rookies for some innocuous and sometimes funny banter. Twitter Hashtag Shoots Nerf Gun Inside Philadelphia Ad Agency On September 13th and 14th, anyone who tweets using the hashtag #TweetToShoot from anywhere in the world will fire a real Nerf dart inside Philadelphia ad agency Neiman. The target is a a re-creation of the Nintendo game, Duck Hunt. It's a project with far reaching possibilities for brands according to Digital Creative Director Chris Reif who told us, "Imagine the ability for a consumer packaged goods brand to deliver a coupon from an in-store end cap. By tweeting a specific hashtag, the customer gets a coupon. By incentivizing word-of-mouth, brands reap the benefits of a consumer's influence on their social circle. Then, if you look outside of social influence of individuals, perhaps a brand would become a trending topic in that city." 
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