Having just finished re-watching Twin Peaks on Netflix, this new H&M work featuring Lana Del Ray singing Blue Velvet is apropos. Directed by Johan Renck, Del Rey's version of the 1950's classic is as mysterious as any David Lynch project you could imagine.
Of the work, H&M Creative Director Donald Schneider said, "We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign. Lana is totally unique, and we wanted to create a print and film campaign that's just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana's own personal style."
It's not your average commercial work. And it's a wonderful departure from your usual, run-of-the-mill retail commercial work.
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Continuing in the vein of the original "I'm on a horse" but you didin't know it until the end Old Spice commercial, Wieden + Kennedy is out with an ad featuring Green Bay Packers wide receiver Greg Jennings who debunks the old myth that one should never mix business with pleasure. Well, at least when one wears Old Spice.
Funny stuff. Goofy stuff. Now stop fooling around and bring back Isiah Mustafa
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- Curvy Kate wants you to guess Laura's bra size.
- Perhaps...the most epic transportation ad ever. If you haven't seen it already.
- Google now predicted to represent 15 percent share of the display ad market by year's end.
- Which creatives have the best agency food. Hungry Creatives aims to find out.
- It's not a MillionDollarHomepage but it's the same idea just with wishes.
- Check out Performance Insider's top ten CPA affiliate networks.
In an effort to call attention to the fact (like it or not) your entire life is now accessible online, Duval Guillaume teamed up with "clairvoyant" Dave who sat down with a few people and revealed increasingly detailed information about their lives. And then, the big reveal and the campaign message: "your entire life is online. And it might be used against you. Be vigilant."
Check out the video.
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As a creative, you want your work to shine wherever it is seen right? But you dread all the technological hassles that go along with converting your idea to a workable online ad unit, right? Coding sucks. Flash doesn't work on mobile. HTML5 challenges some browsers. And all those rich media technologies make your head spin. Are we right? Of course we are.
Well, perhaps, your life may get a bit easier. A company called Steelhouse has launched A2, a new tool that brings the simplicity of drag and drop and point and click to online ad creation. The company says the tool will allow for the inclusion of video, images, location-aware information, product carousels, social sharing and content derived from behavioral data.
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So our occasional roving video reporter, Murray Newlands, attended Affiliate Summit in last month and interviewed Chris Smith, VP of Sales and Marketing for Think Realtime, a site retargeting company. Site retargeting is an online marketing technique that allows a brand to advertise to a person who has visited the brand's site after they leave by showing them display ads on other sites. This is achieved through cookie technology.
In the video, Smith claims many of the brands that work with Think Realtime see a "30 percent increase in the effectiveness of their display advertising."
Hey, it's not sexy, there's no cleavage but, seriously, when you get right down to it, you don't want sexy, you want revenue. Check out the video.
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We like Psyop. We like Clemenger BBDO. We do not like this new work the pair created for New Zealand-based shopper card, Fly Buys. Why? Because it makes no sense. Now, to be fair, we've never used a Fly Buys card so we may not completely understand its magical qualities but we're pretty sure sliding a piece of plastic through a card reader isn't going to make some animal's life more enjoyable. But, hey, that's just us.
Watch the spot and see if you can feel it.
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Point of advice to john st., the agency that created this commercial for the Mitsubishi 2013 Lancer; if you're going to spend 60 seconds highlighting a vehicle, you might want to shoot it in a way so that the viewer can actually see what kind of car they are being sold.
The spot, your typical chase that really isn't a chase, focuses in on a guy who spots a vehicle in his rear view mirror. Turns out it's not who he thinks it is. And we find out he's not who we think he is.
It's a bit of a forced ant-stereotype combined with a lame joke we've seen a million times before.
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This guest article is written by Jim Signorelli is CEO of StoryLab Marketing.
Why do we call them "creative" briefs?
The traditional advertising creative brief, has a history dating back when it was first used in 1863.
That same year, President Lincoln was asked to speak at the dedication of the new Solidiers National Cemetery in Gettysburg, Pennsylvania. An unprecedented human tragedy and the product of a war Mr. Lincoln was having to justify would serve as the backdrop for this speech.
To prepare Mr. Lincoln for this challenge, a staffer developed an outline of what needed to be said. This first-of-its-kind outline was so named "the creative brief" because it provided "a focused structure that the President could use for inspiration." Here's how it read:
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In this Social Media Wrap Up September 2012 report, part of the Adrants whitepaper series, top marketing experts share their lessons learned and secrets on social media discussing everything from the basics to the most advanced techniques. The report, a collection of several short articles, will help you learn how your company should use social media as well as how to hire a social media agency or whether or not you should keep the position in-house.
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