It was funny the first time. It was mildly amusing the second time. It began to grate the third time. The fourth, well, it's like being forced to watch Rebecca Black's Friday over and over again with toothpicks holding your eyelids open.
Yea. It's plastic surgeon extraordinaire Dr. Michael Salzhauer again. This time, as "Booty Doc," he's having fun with LMFAO's Party Rock. This work follows his ribbing of Old Spice, Shades of Grey and Justin Bieber.
As tired as this has become, secretly, we can't wait to see what he'll parody next.
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- How to speak Australian.
- Former AKQA GM Nick Constantinou has joined Collective London as CEO.
- New Old Spice Danger Zone work from Wieden + Kennedy doesn't pack the witty punch of the original but it's still humorous none-the-less.
- Possibly the strangest "feminine Protection" ad you will ever see.
- Feeling the need to re-charge his batteries, after a busy year shooting commercial films, Cole Webley began this project as a personal creative outlet. He had been shooting a lot of footage and was in the process of editing it together, and trying to figure out a way to tie it all together, when he showed the footage to AKQA Art Director Chateau Bezerra who was inspired to write the poem that accompanies this footage..
How does an agency find great coders and programmers? Inside Diablo 3, of course. Saatchi & Saatchi Israel will be doing just that during July when it takes its recruitment efforts inside the popular game.
Saatchi & Saatchi IL CEO Yossi Lubaton, who is a level 60 Barbarian, will await worthy candidates inside the game, He will then interview them as they play alongside him in a missions.
Those who impress Lubaton will score the Warmonger sword, "tons of gold" and be "summoned to an interview" with Lubaton at the agency's offices.
This guest article is written by Dave McMullen, Partner and CEO at redpepper.
It wasn't that long ago when we were taught the key to successful marketing was focus. Sending a clear message to a well-defined target audience was the only way to build a brand. Today's marketers know that this is no longer the only way, nor even the best way. In fact, many marketers are facing an increasingly complex landscape of consumers, media platforms, and service providers that can cause them to spend more time trying to save their job than creating effective marketing.
Multifarious marketing is multiple groups working toward multiple goals on multiple platforms and reaching multiple audiences with one core message. Below are a few notes on navigating the new world of "multi".
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Ad Age Creativity loves it. Buzzfeed (Copyblogger) hates it. We're in the middle somewhere. The premise weakly conveys the product benefit. The lead up is interminably long. The choice of music is questionable. The pay-off is unfunny.
But the spot does contain boobs with full-on erect nipples in a wet t-shirt. So it can't be all that bad, right?
But will it last given our hatred of the nipple?
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This message from UK-based Refuge features YouTuber Lauren Luke, who normally posts instructional make up videos, teamed with BBH London to create a powerful anti-abuse message. In the video, we see Luke calmly instruct viewers how to apply make up to cover up after a "rough time." Subtle, but very powerful.
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This new Skittles work from DDB Chicago further convinces us that if aliens ever do make a pit stop on earth during their interstellar escapades, they'll quickly toss the human race off as a mentally-challenged tribe of misfits in need of a few more millennia of cognitive development to be worthy of our own interstellar wings.
After all, who in their right mind wouldn't think that after watching this commercial in which a couple dumbed-down, Zooey Deschanel-like girls squabble over the identity of their walrus-like boyfriends and whether or not one's looks determine one's inner being. Deep stuff.
Of course, this being advertising - whether or not aliens can recognize the difference - we all get pass to just laugh and appreciate the true oddity of the creative mind behind this work.
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This guest article is written by Jim Signorelli, CEO of StoryLab Marketing in Chicago and author of StoryBranding: Creating Standout Brands Through The Power Of Story.
Finding your authentic brand's story is not a luxury for the touchy-feely. Given our overloaded channels of communication and the general lack of trust (and boredom) with advertising messages, finding your brand's true emotional core and expressing it through your brand's story is a must.
But first, you must know what you're looking for.
If you ask any storywriter, "what are you trying to say through your story?" chances are you will get some expression of their worldview or values. If you ask the same question of a marketer, you might get something that resembles a unique selling proposition or what is now commonly referred to as an elevator speech. Brand stories are something very different than elevator speeches, and far more powerful.
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