In a new GoDaddy...uh...Nationwide Insurance ad, GoDaddy...uh...Nationwide Insurance spokesperson Danica Patrick touts the brand's current mantra; that it doesn't have shareholders so it's puts its members first. She also touts the brand's long-running Vanishing Deductible which, according to this commercial, results in something much better than a $0 deductible: Danica Patrick's phone number.
Courtesy of rabble rouser Dale Earnhardt, Patrick's number is revealed so those who have lusted after her for years in GoDaddy commercials can harass her. Of course, if the lustful actually call her, they will be disappointed. The number is not Danica's cell number but it does lead to a message from her asking for suggestions on how she can return the prank to Earnhardt in a future ad. ANd if Danica likes your suggestions, she just might call you back. Fan boys can only hope.
So everyone is piling on TBWA for two its most recent Apple commercials in which a Dell Dude-like character comes to the rescue of people in the midst of various computing nightmares. The piling on is well warranted for one simple reason; Apple products are supposed to be so easy to use that you rarely have to call in an Apple Genius for help.
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When one thinks of car dealer advertising, one usually conjures images of buffoons screaming in lots full of cars with balloons and flags tied overhead. This work from Lowe Roche for Toronto-based Plaff Auto in Toronto conjures an entirely different image.
The agency set out to create customized direct mail pieces for homeowners in an upscale part of the city. They took a team of creatives and a Porche into various neighborhoods, shot the car in front of homes, created the DM and then delivered it to homeowner's doorsteps.
The effort paid off with a 32 percent of recipients responding to a website to schedule a test drive.
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It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
This marketing brief from Janrain explores why it's important to insure interplay between your brand's website and your social channels and why that connection can vastly improve your engagement with potential customers.
Download the free whitepaper and find out how you can increase engagement and how that engagement can increase sales.
Saatchi & Saatchi New York is out with a new Toyota campaign breaking today during the Olympics. The campaign is called Good Move and features stories of people who made the right decisions.
One humorous spot features a guy who runs into his old college girlfriends who turns out to be a wacko. A hot wacko but still a wacko. The spot ends with him saying "I dodged a bullet there" as he gets into his Camry with his family. WHich all play nicely with the ad's tagline, "Those who choose Camry, choose well."
A second spot features a young man who, every morning, arrives at the parking lot of a company to give whomever arrives first a cup of coffee. One morning, the company founder shows up and asks what the kid is doing. The two bond as the CEO shares he use to own a Camry "or five."
Future spots will follow the same theme and center on people who make the right decisions as they go through life.
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Arijit is a 31 year old PhD student at the School of Sustainability at Arizona State University. Upon returning from a trip to India last January, Arijit suffered abdominal pain and was ultimately diagnosed with stage IV colon cancer.
As his insurance bills mounted and he reached his insurer's lifetime cap in February, he was cut off. Arijit is insured through his graduate student health plan run by Aetna. In order to fund his treatment, Arijit launched Poop Strong, a site on which he tells his story and seeks funding for his ongoing treatment.
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Likening its ability to the human body's "amazing display of co-ordinated movement," Philadelphia's Independence Blue Cross, with help from Tierney, is positioning itself as the only company that can make the messy business of health insurance move with alacrity.
Shot by production Santa Monica-based Gartner in high contrast black and white, three spots feature a swimmer, a skateboarder and a hurdler performing their sport flawlessly. A fourth combines the three. SPots will air during and after the Olympics.
Television spots will be supported by radio, magazine, newspaper, billboards, transit, banners and a microsite.
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Now here's a job that would drive a person crazy. According to ProtectYourBubble, every nine minutes someone loses their phone and every 19 seconds a phone is dropped in a toilet. Where these statistics come from no one knows but they are the basis for a campaign the insurance company is running in advance of the Olympics.
In the video below, we are introduced to a worker whose job consists of managing the Lost and Found at the London Olympics. You wouldn't want to sit in his office very long.
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As if ripped from a James Bond movie scene, a woman, dressed in a towel having just emerged from the shower, dries her hair and says, "five minutes." As the camera glides across a very James Bond-like abode, James Bond, himself aka Pierce Bronson, walks into the frame and intones, "take your time."
Bond puts on his cufflinks, grams his coat from the closet, grabs his Visa card and straightens his tie. As his half-his-age date emerges dressed to the nines in an evening gown, Bond asks, "Are you ready?"
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Following it's ironic effort to make it hip to eat at Applebee's, the brand is out with a less ironic but questionably practical approach to encouraging more people to lunch at their restaurants. Believing that every cube-caged worker in America deserves to get out of the office for lunch, the brand has launched a line of Lunch Decoy inflatable dolls workers can place in their cube to trick their bosses into thinking they are working through lunch.
The dolls are available for $6.99 and come in both genders and a variety of ethnicities. The effort aims to call attention to the chain's Pick 'N Pair lunch menu. We're not sure the Crispin Porter + Bogusky-created tactic will be as foolproof as the brand would like it to be but it's sure to get a few laughs from the bosses who still possess a sense of humor.
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