As we get closer to the Super Bowl, the daily onslaught of brands releasing teasers and sneak previews of their planned Super Bowl antics continues to increase. The latest comes to us from Bridgestone who will pit its "rulers of rubber" against sporting superstars.
An entire series of behind-the-scenes lead up videos have been produced and can be viewed on the brand's YouTube page. A Facebook page will serve as the brand's digital hub of the new campaign. Visitors will find 3D animated versions of "rubberized" performance balls, pucks and tire models with interactive product demonstrations. Additional celebrity videos will be released leading up to the Feb. 5 game, as well as extra online entertainment which will debut Super Bowl Sunday.
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Want to know how to make a viral? French magazine Jalouse and Matthew Frost think they have the answer. Check out this concept put into action video that clearly explains exactly how Frost plans to create this would be viral which, itself, is actually the "viral." Pretty cool. And we might actually be able to call it a viral since it's achieved almost 100,000 views.
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Like a baby that can't give up its binky (OK, maybe that's not the best analogy) CareerBuilder is back for this year's Super Bowl with yet another chimpanzee-fueled advertising extravaganza. Of the decision to stick with the chimps, CareerBuilder spokesperson Jennifer Grasz told Forbes, "The chimpanzees were brought back by popular demand. It's been a very successful campaign that job seekers identify with and act upon."
Why mess with a good thing? Really. The chimps are funny. They are amusing. They are the perfect combination of brand alignment and frolicking frivolity a Super Bowl commercial needs.
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Venables Bell & Partners is out with their annual Super Bowl study to see "what Americans will be doing around the water cooler this year." And in keeping with the current meme du jour, the study is accompanied by an infographic representaion of the findings.
Last year, almost one in five (19%) of Americans searched for ads before the game, about double (11%) who did in 2010. Of that group, 48% searched for ads on Facebook, putting the site just ahead of YouTube and media sources as the lead destination to find ads.
This year, more than a third (36%) of Americans plan to share their favorite ad via social media. Of that group, 87% will share via Facebook, ahead of emailing with a YouTube link (6%) and Twitter (4%). Doing a little math, this means that if 111 million people watch this year's game, there could be 35 million posts on Facebook about Super Bowl advertising. And if the average Facebook user has 130 friends, those collective posts could result in over 4.5 billion incremental impressions.
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This week's Future of Engagement features David Spark who heads up Spark Media Solutions and contributor to Mashable. Spark kicks off the interview explaining why content creation is so important saying, "content is the currency for social media and search."
Spark also says brands can't "market and PR" their way into content creation and social media. He advises brands that are considering content creation to focus on topics of interest related to the brand in question as opposed to simply publishing product information.
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If you're familiar with Joe Jaffe, author, former agency guy, Jaffe Juice blogger and Crayon founder, then you know the man is passionate and has a lot to say about whatever's on his mind. And he's got quite a lot to say about his new venture, Evol8tion, an "innovation agency" that aims to bring the agencies of Madison Avenue together with the early stage technology startups of Mountain View in order to orchestrate "brand soul mates."
What the hell does that mean? It mean that Joe firmly believes technology does and will play an important role in the future of advertising and that the fusion of creative ideas, story-telling and technology can make anything possible.
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There's a few ways to promote a struggling television show. And the CW's Hart of Dixie with Rachel Bilson needs all the help it can get. But a profanity-laden Funny or Die video with Bilson front and center as a take not shit rapper doctor? Hells yes!
With help from co-star Wilson Bethel, Bilson trashes all her detractors including using former The O.C. co-star Mishcha Barton as a whipping post. Bilson does an admirable job urging us to take her seriously as a doctor. We're just not very sure the effort is going to pay off.
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This is one of the somewhat cooler promotions we've seen for an agency workflow/collaboration system. Who knew we'd find it amidst our white paper series. The promotion is for SocialBridge which apparently makes it really easy to collaborate, share assets, comment on proofs and give approval with co-workers and clients in virtual work rooms.
But let's talk about the promotion. It's that classic, almost smarmy comic book approach to the break up and make up. Apparently SocialBridge can cure relationships of all kinds. Even the messy ones between coworkers in agencies and between agencies and their clients. Check it out. Yes, you do have to register for the white paper to see it. Fair warning and your choice but we like the promo and we think the offering is worth checking out..
In an effort to portray themselves as a fine upstanding financial institution with no secrets to hide, Swedish bank Ikano proves it's bankers will always make sure you know what you're getting. Of course, you might not want what you get once this particular banker takes his clothes off but all bankers can't be hot super model types. Or can they?
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- If you're into Juicy Couture...or at least their advertising.
- The Whitehouse enters the world of Google+.
- Slate has a minimum of kind words in its piece about Crispin Porter + Bogusky and its loss of the Burger King account.
- Peter Berg is out with new work for MINI, Another Day, Another Adventure
- Is Imogen Thomas the new face of Caprice lingerie?
- Lego launches a social media community.
- If tweeting, blogging, Liking and Plus-ing isn't enough for you while watching the Super Bowl now you can also play Chevy Game Time. Yea, there's an app for that.
- Check out the new brainstorming tool, Thinkerbot, from Nail Communications
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