If the only thing you experience is Peter Shankman slapping social media gurus upside the head and bringing a modicum of common sense to the practice, then you will have received your money's worth at SocialFresh Charlotte. Shankman will keynote the day and a half conference September 6-7.
Apart from Shankman, you'll hear from Hubspot's Jeanne Hopkins, Webtrends' Justin Kistner, Radian6's David Thomas and many others speak on topics such as integrating social media with email marketing, creating content for inbound marketing, how to best train employees about social media and much more. We're happily sponsoring th event. Check out the details here. If you register, and you should, use discount code "adrants" for 20 percent off.
In its continuing effort to rid the world of every last prejudice, stereotype, human rights issue, environmental problem and other ailment facing the human race, Kenneth Cole is out with Where Do You Stand, an effort that aims to open debate on gay rights, woman's right to choose, gun control and war.
The effort is supported with an online site hooked up with which invite visitors to chime in on these topics. Offline advertising supports as well.
We're going to make one comment on one of the campaign's pieces of creative. And, in doing so, we're going to tip our hand and let you know we are decidedly pro-choice on the issue of abortion. One of the ads reads, "Should it be a woman's right to choose if she's the one carrying it all?"
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American Eagle Outfitters is the place you shop for baggy cargo shorts, rugby/polo-style short sleeved shirts or a nice sundress. A nice combination of preppy meets ripped, baggy jeans for the younger set. In 2006, though, someone at AE noticed many young girls didn't want to look so young (or preppy) any more and aerie was born. If you're unfamiliar, aerie is the place 15 year old girls go to buy lingerie so they can seduce 25 year old guys into taking them out on dates.
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To hype its Dollar Days $1 drinks, McDonald's Canada placed 4,000 Canadian dollar coins arranged like the golden arch inside a giant block of ice and asked passersby to chip away at the structure to retrieve the coins. It took just five hours for all the coins to be retrieved. Some would jump to the conclusion this was a tremendously successful stunt. We'd call it a success if McDonald's knew just how many of those 4,000 coins made their way into the chain's coffers.
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To induce trial, brands have, forever, been giving away their products hoping they are actually good enough for people to come back and buy. Over at Activate, it seems, that free ride is over. In its place is a ride that requires a person to do some actual work before being given a product to try.
In LA, Activate drinks has set up what it calls a human-powered vending machine. Angelenos can hop on, peddle for 30 seconds (way too short if you ask us but we're sure Activate doesn't want to cause any fat, lazy Americans a heart attack) and get a free drink.
Not a bad approach if you ask us. Americans have been fat and lazy for far too long and could use a reminder that it takes actual work to get things in life.
- Only in fashion advertising can 13 year old girls seductively slide their fingers up their legs and have it be sexy.
- Demi Moore is the new face of Ann Taylor.
- Nokia and Aardman Animations have set another Guinness World Record for the World's Largest Stop-motion Animation Set with the short film, Gulp, shot on the Nokia N8, after having set a record for the Smallest Stop-motion Animated Character last summer with Dot.
Commenting on a new campaign promoting apartments in New York from MNS, MNS Executive VP of Marketing Ryan McCann told the New York Post, "You can make a correlation between the quality of your apartment and the quality of women you get."
Well, if that were actually true, all one would have to do is rent an apartment from MNS. Oh wait.
As part of the campaign, on the MNS website, visitors are asked to share their wildest hook up stories. The campaign's tagline reads, "I don't remember his name, but his apartment..." OK, guys. You know what to do next.
The Festival of Media, an event that focuses on media creativity and innovation, will host the LatAm Awards which will highlight creativity and innovative thinking across Latin America. The LatAm Awards, to be held in Miami October 12-14, launched in 2010 and had upwards of 100 entries from Latin American regions
This year, the organization has expanded to encompass 15 entering categories and a further four jury/voting categories. There will also be an Awards Gala Dinner. The deadline for entries, August 5, is fast approaching. Find out more information here.
For their client Cellcom, McCann Erikson Israel invented a new advertising space to promote the brand's teen-focused First Love website. Cute little love messages - followed by a promotional message for the site - were displayed in the address bar next to the site's URL. See it in action here.
For some reason this Air New Zealand Skycouch with Rico installment with Lindsay Lohan isn't as grating as the previous one with David Hasselhoff. Maybe it's Rico's pondering of Lindsay's friendship with "the bosoms of Miss Kim Kardashian" or Lohan's member ship in the "photography club" with the "papsmearazzi."or the jab at the end poking fun at her love for jewelry.
Or maybe is just that Lindsay is a whole lot better (and hotter) looking than David.
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