On September 21, Business Development Institute will host Mobile Social Communications 2011: Case Studies and Roundtables, a one day conference designed to share mobile success stories from brands that have realized tangible business goals through the use of mobile strategies.
The conference will answer the following questions: How do brands participate in mobile social gaming to achieve marketing objectives? What are the best examples of how leadings brands use mobile social strategies to achieve business goals? How are location based platforms such as Facebook, Foursquare, and Yelp working with brands to connect with consumers? How do marketers and communicators embrace virtual currency in the mobile social space? How do you integrate mobile social strategies into your enterprise's marketing and communications platform? How do you overcome challenges from extending existing social media platforms into the mobile space? Who are the leading agencies and technology players that have experience in helping brands create and execute mobile social strategies?
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Jesus! Don't watch this rail safety commercial unless you are a fan of those Saw movies. While the ad doesn't go so far as display the graphic torture porn gore the movie series did, you'll still feel a bit...um...torn apart after viewing this ad from the Government of South Australia.
In the ad, we are informed a train's engine has over 1,000 horsepower. The visuals remind us of that with a thousand horses running in four different directions building up speed to pull what's at the end of their ropes. The result will not be pretty.
The message? Think about that before you cross the tracks.
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It's really no surprise this latest Kia Soul Hamster ad from David & Goliath is getting a bad rap. After all, sequels rarely live up to the original. The first two outings in this campaign where original and amusing. Looking back at the first spot in this campaign, you can sense the originality in the concept.
Upon viewing the second spot, you can sense the progression of the campaign and the central characters from early onset hipsters to full blown hip hop stars of the hood. Sadly, the third outing has reduced the hip hop hamsters to caricatures of themselves. They've become the comic relief in a video game.
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Is it just us or is the match up between Sears and the Kardashians a total non-sequitur? Number one, you have an extremely conservative, run-of-the-mill department store that's the last thing on anyone's mind when the word "fashion" enters the conversation. Number two, you have the Kardashian sisters who, in some circles, are the furthest thing from run-of-the-mill.
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There's one indisputable fact regarding this new commercial from Lighthouse Brewing Company. The two guys in the ad are idiots. Why? Because any warm blooded male with half a brain and a pecker of any size would always opt for the hot chick over a beer. But these two morons would rather sit back and enjoy their Lighthouse beer instead of engaging in conversation - and perhaps more - with the bikini-clad hot chick right in front of them.
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It may just be us. No. It's totally just us. But this new work from Melbourne's The Drop Studio for Australian music festival Summadayze 2012 is kinda hot. Cute girls getting explosively pummeled with colored powder. What's not hot about that?
Of the video, AdWeek's Tim Nudd writes, "At almost 2 minutes long, the finished piece, epic and surreal, mimics the hallucinatory feeling - tinged with the threat of violence - of being immersed in music within a crowd."
To us...well...to us it's just a really, really cool production akin to a pillow fight party except with colored powder.
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How would you feel if you just got into your nw car and some fat, ugly, burping man dressed like a woman umped in the back seat? We're guessing you wouldn't like it too much. And that's exactly the message Comparis Insurance is hoping to deliver in this new commercial from Walker and Radical Media.
Good thing they used a fat man dressed like a woman because as we all know, all hell would break loose if an actual fat woman were used and likened to old, annoying and terrifically unsexy car insurance. Can you imagine the cause group outrage?
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The Festival of Media, an event that focuses on media creativity and innovation which will host the LatAm Awards highlighting creativity and innovative thinking across Latin America has announced its jury of judges. Held in Miami October 12-14, the awards will be judged by, among others, Visa Latin America Marketing Director Adriana Mendizabal, Mindshare CEO Pablo Lesulauro, Starcom South Cone VP Guillermo Tafet and Pepsi Regional Marketing Manager Shanna Parra.
The full line up of judges can be viewed here. If you are interested in entering, contact Nisha at nisha@csquared.cc
- Yawn. Woody Allen's new star Lea Seydoux appeared in racy American Apparel underwear campaign.
- Orangina wants to see your originals. Your original Facebook friends, that is. And they've launched an app to make finding those original friends easy and fun.
- A new M&C Saatchi campaign the New Mexico Tourism Department aslks you to help them find Billy the Kid.
- A couple of new Footlocker commercials (one, two) re-envision the invention and creation of the sneaker.
We really, really like this campaign from three students attending Creative Circus. Nine months ago, they embarked upon a mission called Grad Men to get Mad Men character John Hamm to speak at their graduation as Don Draper. You can view the details of their efforts in the video below. Last week, AMC saw the video and got in touch with the three students behind the project. The two parties are working with John Hamm's handlers to see if the mad man can speak at the graduation.
As part of the project, the students traveled the country to collect pleas from fifty of the countries creative greats. everyone's rooting for Draper to do his part and enlighten Creative Circus students on how wonderful and amazing a career in advertising could be.
Dear AMC and John Hamm; please make this happen.
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