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Lack of Gravity Creates Art in Foot Locker Ad Well we sure wish we had a closet like footballer (soccer for us Americans) Mario Balotelli does in this 1stAveMachine directed commercial for Foot Locker in which the gravity-defying features of the Nike Lunar shoe are highlighted. We also wish we had a house like Balotelli does in which household items magically float about like aerial artwork. And we also wish we had random hot women casually saunter through our home...just like Balotelli does. Skittles Expands Wacky Work to International Markets To support the expansion of its campaign to international markets, Skittles is out with three new commercials which are equally as whacked as recent domestic work for the brand. The new spots, created by TBWA\Ciat\Day New York will air in Western, Central and Eastern Europe, Latin America, the Caribbean and Asia. The work is said to "have the look and feel of the current U.S. campaign, but at the same time it will rewind the clock to earlier, more elemental Skittles work." And with man pigeons, small men in small closets and a bunch of wackos freaking out over a Skittle-spewing rainbow, we'd say the campaign is equally as whacked as any we've yet seen from the brand. FedEx Fast Talker Re-Surfaces to Promote JetBlue Pop quiz. Who is John Moschitta? If you're younger than 30, you weren't even born when this guy became a household name the the ad world. Yup. Thirty years ago Moschitta appeared as the famous fast talker in a FedX commercial (view below.) Thirty years later, Mullen unleashed Moshchitta, this time for JetBlue. In three new commercials, Moschitta fast talks his way through the ads imparting all kinds of information about the number of JetBlue non-stop flights. It's a nice concept. Fast talking guy pimps non-stop airline. It works. We like. Nudity Eyeballed With Drunken Socks, Ill-Fitting Bras and Burnt Marshmallows - Now this is the way to sell a waterproof camera! - The best commentary we've ever read on eyeball tracking. In our entire lives. Seriously. - Lindsay Lohan's dad begs the rest of us not to drink and drive. (Click Playlist) - Article ponders the notion booze makes for better creative. - Another entry in the humorous sock loss campaign from GE. - What do burnt marshmallows and bras have to do with each other? We have no idea but they are front and center in a new Hanes campaign. Sometimes Sucking is a Very Good Thing You've got to love a company that acknowledges the fact it sucks. Especially in the case of ZipVac when sucking is a very good thing. In a video which illustrates the waterproof protective qualities of its zip lock bags, not to mention takes a riff on Will it Blend, a guy seals up his iPhone and jumps off a cliff into a river. Of course, they could have simply dunked the bagged iPhone in a sink to make the point but that just wouldn't have been as much fun. Now the only problem with a product like this is that you actually have to have the forethought to use it. Trouble is, most of us don't. Well, at least we don't. Or didn't when we decided to go for a swim in a pool on the coast of Maine last summer only to realize, upon exiting the pool, there was a now useless iPhone in the pocket of out swim shorts. But hey, if you're smarter than we are - and we're quite certain you are - you might want to run out and grab a few ZipVacs so you don't end up with a waterlogged iPhone like we did. Call this a public service announcement from your friends here at Adrants. BIC Robo Razor Pokes Fun at Razor Blade Obsession Eschewing the "more is better" approach to razor blade marketing, BIC is out with a commercial that calls bullshit on Gillette's and Schick's apparent fixation with the ever increasing number of blades a razor seemingly must have. In the ad, we have what can only be described as a Roomba for the Face. A device, which BIC affectionately calls Robo Razor, magically attaches itself to your face, has rotating micro blades and is guaranteed to put an end to the tedium of shaving. Created by Crispin Porter + Bogusky, the campaign will air through May in Canada Consumer Reports Ad Opposes AT&T T-Mobile Deal Consumer Reports is out with an ad on Politico that states its opposition to the AT&T T-Mobile merger and why it would be bad for consumers. The copy reads, "To put it lightly, this wireless merger is tipped against you. Higher prices. Fewer choices. Say no to the AT&T T-Mobile merger." In addition to the ad, Consumer Reports has sent a letter to all the members of congress urging them not to approve the deal. Focusing on Consumer Reports, findings that T-Mobile has traditionally been a lower cost option than AT&T Consumers Union Policy Counsel Parul P. Desai said, "We are concerned that T-Mobile's departure from the wireless market would eliminate a relatively low-cost carrier as an option that many consumers need access to in order to afford quality wireless service." The organization has also posted a petition opposing the merger and is asking for signatures. Festival of Media Agenda to Cover Film, Content, Music, Gaming, Mobile The Festival of Media Global 2011 is out with its conference agenda and speaker line up. The Festival of Media gathers creative media strategists, new media developers and business leaders in the advertising industry. In a shift from past years, the conference will also bring in visionaries from outside the industry to offer an alternative perspective on the business. Experts in global film, gaming and music will present thoughts on how to "Harness The Cultural Zeitgeist" while a review of the Japanese mobile market and presentations from early stage businesses will offer attendees insight into "Emerging Opportunities and Future Game-Changers." A panel entitled "New Directions for Marketing" will feature the VP of Global Media Services at Kraft Foods. iPad Just A Baby Compared to Fujitsu's Full Grown Hottie We love to praise great advertising but, admittedly, we find far more glee in trashing the crap this industry so often vomits up. Take this ad for Fujitsu which attempts to inform its been the king of the tablet PC since 1989. With bad dialog, poor dubbing and a concept that likens the purchase of a tablet PC to black market human trafficking, this commercial is so bad (good?) it inspired one commenter to write, "I don't just like the Fujitsu tablet... I love it, I want to marry it, to felch it, to reach around it from behind and tug gently on it" Probably not the fetishistic freak show Fujitsu was going for. Katy Perry Glams Up for Hair Styler Brand This is just an easy way for us to get back into action here at Adrants after having returned from a whirlwind of merriment, frivolity and, oh, a little work too in San Francisco for ad:tech. If you want to know what all that was about, read this and this and then check out the ad:tech blog for the stuff that actually matters. Anyway, we're back. And so is Katy Perry. Well, she was never gone but now she's in a new ad campaign for hair product brand ghd. In a set of glam shots, Katy is super stylized and, of course, exponentially Photoshopped. The woman is beautiful enough. Does she really need digital manipulation? 
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