A new eMarketer forecast on ad spending by category predicts retailers lead all other industries in terms of online advertising, with spending expected to reach $5.73 billion this year, up from $5.16 billion in 2010.
While the retail industry will see double-digit growth of 11 percent in 2011, other verticals will increase spending more quickly. Consumer packaged goods spending will increase 29 percent to $2.66 billion this year, automotive spending will rise 14 percent to $3.24, and healthcare and pharma will boost online spending 13 percent to $1.17 billion. The growth of online video ads - especially among brand marketers who have traditionally focused heavily on TV advertising - will be a primary contributor to the growing market share of CPG and automotive companies.
Japan has had to deal with a lot of difficulty of late and the rest of the world hasn't let that go unnoticed. There's been support and aid but sometimes just a kind word or two can help a person get back on their feet. And that's exactly what Google is facilitating with Messages For Japan, a website that will translate messages from any language into Japanese.
A video, created by Johannes Leonardo, promotes the site which also accepts donations for the relief and rebuilding efforts through six organizations: the Japanese Red Cross Society, JCIE (Japan Center for International Exchange), Save the Children, International Medical Corp, Give2Asia and Globalgiving.
The launch is being touted this week though the site appears to have actually been launched last week. Oh well. We're not complaining. It's all for a good cause.
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In new commercial for Chilean fashion brand Basement, Kate Moos gets it on with a very Donnie Darko-like rabbit. But, much like the movie, it's all a kind of dream. Or is it? When Moss wakes up, she's surrounded by baby rabbits. Just what did she and Donnie Darko Bunny do in that dream?
Oh and that giant phallic symbol of a building at the beginning of the commercial? That didn't go unnoticed. Just in time for Easter.
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Here's the important question of the day. Does Rebecca Black have parents? Because it certainly seems as though she doesn't. That or they are unprotective, clueless idiots who don't care how much shame gets heaped on their daughter. Ah, but it never serves anyone to comment on another parenting style now does it? And besides, we'll get in trouble for trying.
So we'll stick to the advertising aspect of little miss Rebecca who is now out with a billboard celebrating the fact her Friday video has reached 100 million views on YouTube. She unveiled the thing last Friday in LA. Like a porn star asking Peter North, "Does it stop?", we seriously wonder when Black is going to go back to being a regular 13 year old and watch Suite Life or iCarly, trade Silly Bands or do whatever 13 year olds are supposed to do with their spare time.
We will say the girl has a lot of guts and who knows, she may turn into something. Stranger things have happened. And she's cute. That always helps.
With the launch of community site Facebook Studio, Facebook looks to open dialog with marketers and their agencies about strategies and tactics which lead to better Facebook pages for brands.
Facebook Studio will include a Gallery of recent campaigns including those which were most liked, most shared and what page fans are saying. A Learning Lab will offer advertisers the tools they need to create campaigns on Facebook. A Spotlight section will allow for the searching of page work done by brands and agencies by region, category and other segmentations. An Agency Directory will allow for the rilling down through work by agency. And an Awards section will collect and award the best Facebook campaign/page work.
Will you Like Facebook Studio?
- No doubt by now you've seen the royal wedding spoof T-Mobile did, right?
- And in other royal wedding news, there's this monstrosity from Papa John's pizza.
- Ladies? Ever suffer from cracked nipples? Now there's a cure.
- And while we're talking about breasts, here's some hand bra action for you in the form of a political ad.
- MediaPost covers the AdWeek relaunch. Well, that's only partially true. What they really did was take the opportunity to tell us how MediaPost is, like, way better.
- Even more hoopla on the Minority Report front.
- Evian brings back the dancing babies. Sort of. It's a sad follow up to the brilliant original.
Here we go with yet another YouTube-themed page takeover. This one comes from Buenos Aires agency Woonky for Corona Beer. A link points to what, at first, a video on YouTube. Of course, a quick look at the link tells you right away you're not on YouTube. hen the video ends, the YouTube facade slides away and the viewer is taken to a Carona branded page.
It's not new. It's not innovative. But anytime we can, even for a few seconds, be momentarily whisked away from this freezing cold New York weather, we're all in.
Like a prostitute guaranteeing great service, a new campaign from away-from-home television network GSTV promises offer a five-time makegood versus the typical industry standard one-time makegood for any impressions not delivered. Hmm. Making good five times instead of one. We like.
Continuing down this innuendo-laden road, hyping this "for a good time, call" approach are three print ads, one of which caries the headline, "Growth you can count on." My aren't we milking this for all it's worth. Ooops. Milking. We just dropped innuendo ourselves. Sorry about that.
Leaving that particular innuendo behind, another ad features Miss Michigan USA 2011, Channing Pierce, as a "media mixologist" who creates perfect media mixes. And yet another hypes GSTV's delivery promise comparing at-home TV delivery to a pregnant woman delivering a pineapple to a confused doctor. The tagline reads: "Surprise Delivery? Trust GSTV for a guaranteed, smooth delivery. No recovery needed."
We will give this campaign points for its oddity quotient. A lot of points.
Now this is twisted. And it falls right into that category we've seen so many times before. Racy ads that try to get you not to have racy thoughts but are, in a sense, racy themselves. We saw it in an ad that put big boobs on 12 years old girls, a tactic which was supposed to inform pervs that if they look at an underage girl as something more than what she is, that's a really bad thing.
Now we have What Would Your Mother Do underwear emblazoned with statements like, "zip it," "dream on," "not tonight" and, of course, "what wold your mother do. The goal is to, well, keep guys out of a girl's pants.
But it's a little weird that the brand hypes the line by saying on its website, "Boy shorts are hot right now. Slide into the right pair (we swear you won't find any better!), and good goddess, you're good to go."
Good to go. Hmm. Just what sort of message are they delivering here. Even creepier is the promotional video which entails a photo shoot during which a guy just leers at a girl the entire time like he can't wait to scream "I don't give a shit what your mom would do but I know what I want to do right now, baby!"
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McCann Erikson in Israel came up with an interesting tactic to call attention to the fact of the one in three woman who are sexually assaulted, only ten percent come forward and speak out while the other 90 percent hide the offense.
The agency created an email campaign with a Word doc attached. The Word doc was a letter from one woman to her sister telling the story of how she was assaulted. Though the document had the track changes feature turned on so the recipient could see the edits being made. In other words, the covering up of facts out of fear or shame.
It can't be easy for a woman to come forward after something like this and an email campaign isn't going to solve everything but it's a nice effort and a step in the right direction.
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