After watching this spec spot for Quiznos which compares the chain's subs to Subway's, we never want to eat at either establishment ever again. The thought that we'd be eating cbubbies for lunch just, well disgusts us. We get the analogy though. That much is clear. Quiznos does, indeed, have more meat which, um, will make you more fat which, um, makes using fat people to depict sandwiches a perfect sound creative strategy.
Jeffrey McCarthy directed and Holly Levin wrote the copy.
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There are a few things we take away from this strange Vixol bathroom cleaner commercial. First, people should never let their bathrooms become this dirty in the first place. Second, after a long career in television, Gumby now lives in the grout between bathroom tiles. Third, scrubbing bubble aren't really scrubbing bubbles at all - they're body builders with wigs. Fourth, hot women still solve all the world's problems and can make even a dirty Gumby hiding between the tiles obey her wishes.
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Jarlsberg cheese says "the taste is in the holes." Apart from the fact, that's just stupid and illogical since, well, holes in cheese are just air, a woman on Norrköping is offended by the headline and thinks it's sexist.
Of the tagline, the woman complained, "I felt provoked. It felt like it was alluding to something sexual. Then I got angry. One wonders what sort of society we live in with this kind of attitude toward women."
Seriously? Seriously? A tagline talking about holes in cheese is somehow sexist? Poor creative, yes, but sexist? Seriously?
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- Nudity is great but it won't save magazines. We tell FOX News why.
- Esurance will be the official sponsor of the 2010 U.S. Open.
- Alex Bogusky tells all in lengthy Fast Company interview.
- It's not as hot as her work for Pepsi but this is Beyonce Knowles. There isn't much to complain about.
- Want to know how Karl Lagerfeld creates a Fendi campaign? Check it out here.
- Stallone beats the shit out of YouTube.
- This bike has a brain. And it's precious. And it's out to fight cancer. And it's a LIVESTRONG effort.
It seems everyone wants to work at Crispin Porter + Bogusky. Even though Bogusky isn't even there anymore. He is/was, after all, the backbone of the agency. In fact, do Crispin and Porter even exist?
In any event, two Miami Ad School students, Santiago Cosme and Vicor Javier Blanco, on September 3, plan to travel from New York to Boulder without spending a dime. The pair hope the kindness of strangers will feed, clothe, house and transport them to advertising nirvana.. Why? We have no idea. They aren't even seeking a job at the agency as far as we can tell.
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We just don't think anyone can do a better job displaying Megan Fox's hotness than Michael Bay. The way he slid the camera over her denim skirt-clad ass in Transformers has not yet been matched. Which is why we are less than thrilled about her appearance in a recent iteration of the Armani Jeans campaign.
Of course, the campaign is said to show off her softer side so maybe the less than smoking hot thing is the right direction. Um. no. Why would anyone ever want to soften the hotness of a woman like Megan Fox?
And why, if true, would the woman undergo the knife at such a a young age?
Advertising Week and Atmosphere Proximity have kicked off their 2010 The Big Ad Gig with a series of online videos featuring industry creatives Andreas Combuechen of Atmosphere Proximity, Andrew Keller, Chief Creative Officer CP+B, Ty Montague, Former Co-President and Chief Creative Officer, JWT North America, Tham Khai Meng, Worldwide Creative Director Ogilvy & Mather and Jimmy Smith, Creative Director TBWA/Chiat/Day, L.A.
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Here's what we have to say about that. One of AgencySpy's beloved blind items goes all journalistic and decides to check sources on someone who's been fingered an asshole by co-workers. Gee, not everyone in the workplace is a Mr. Rogers who cares ever so deeply about people's fragile feelings? What a shocker.
Come on. This is blind item crap is pointless information if there isn't at least a hint of who it's about. If you have facts, AgencySpy, share them. If you have sources, use them. I completely understand that this trash gets readers. We've been known to do the same right here. But you've removed everything of value from this piece. It's like a fart without a smell. We've worked for/with plenty of people in this industry over the years whose name could very easily be slapped on this piece.
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A couple weeks ago, LeadsCon East took place in New York City. We were there to take a look at the conference and what role it plays in the advertising space. Well, friends, when you cut through all the bullshit, advertising is about sales. And sales don't happen without good leads. Yes, advertising helps generate leads but there is an entire industry devoted just to the process of developing good leads.
You will all be happy to know though that when TV budgets are reduced it has negative ramifications for SEO and online lead generation according to a panel on direct marketing. Going to Cannes and winning awards is fun. But the real work takes place behind the scenes, much further down the pipeline. It's not sexy and it's a lot of hard work.
If you think pretty pictures and Super Bowl commercials are all you need to make your numbers then you need to slap yourself in the face and go look at what happens in your brand's back room.
Lecture over. Now on to the fun stuff. Pictures.
Moms Who Need Wine, a website and fan page started by Boston-based mom (and former agency co-worker of ours) Marile Borden has just seen it's number of "likes" surpass the 250,000 mark, making it one of the largest online cocktail parties for moms on Facebook.
Second only to Fans of Being a Mom, MWNW's fan base has surpassed traditional publishers on Facebook, including Parenting.com (27,000), Real Simple (41,000) and O Magazine (21,000). Other metrics are impressive as well with .56% engagement on MWNW over the course of 10 recent posts - compared with fan response on heavy hitter publisher pages such as The New York Times (.036%) and The Huffington Post (.07%).
Borden recognized the growing popularity of Facebook for moms so she put her efforts into a Facebook publishing model as a way to deliver content to her readers, rather than the traditional e-newsletter model she used with her first online venture, Momicillin.com.
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