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Dree Hemingway Fronts A.Y. Not Dead Spring 2011 Campaign

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Model Dree Hemingway, daughter of Mariel Hemingway and Stephen Crisman, is fronting a new campaign for Spanish fashion label A.Y. Not Dead. Shot by photographer Sebastian Faena, Dree sports a pair of very tiny denim cut offs matched with an equally tiny crop T. The look is strikingly reminiscent of a look her mother, Mariel, donned for a scene in the 1985 movie Creator.

Dree also models some patchwork jeans, leather pants, a denim shirt and a cropped tweed jacket. See it all here.

by Steve Hall    Aug-25-10    
Topic: Brands, Campaigns, Celebrity



Playboy Seeks Hottest Social Media Babe

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Playboy has been curating a Miss Social competition which seeks to name the hottest woman using social media. Over 2,000 nominees, who had to use social networking sites (e.g., YouTube, Twitter, Facebook) to promote themselves and urge their friends/followers/family/public to vote for them using a specific keyword and mobile shortcode, have been winnowed down to 16 finalists.

The finalists will face off against one another in a bracket competition with the winner chosen by the public via text. All 16 finalists are beautiful women. All have wonderful attributes. The choice will not be an easy one.

But we're going to offer up some choices of our own.

Best Figure: Dewi
Best Booty: Kristin
Cutest: Sarah
Best Boobs (real): Amy
Best Boobs (Questionable): Chaney
Best (Most) Tattoo: Asia

Cast your vote here.

by Steve Hall    Aug-25-10    
Topic: Promotions, Racy, Social



Agent Provocateur Does Twin Peaks

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Intentional or not, this new video from Agent Provocateur entitled Betty Sue pays homage to the early ninties TV oddity Twin Peaks. From the music to the dancing in a strange room to the cinematography, it has David Lynch written all over it.

Alas David Lynch had nothing to do with this production. Perhaps a fan of Lynch, the video was directed by Johan Renck and produced by RSA Films. It's steamy. It's weird. It's right up Agency Provocateur's alley.

more »

by Steve Hall    Aug-25-10    
Topic: Brands, Racy, Strange, Video



Smokers Spontaneously Combust in Non-Smoking Ad

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Of all the anti-smoking ads that have made the rounds over the years, this Swedish ad is one of the more stylish. With fiery, slo-mo action, the ad is accompanied by the mysterious yet hysterical lyrics, "I'm naked. I'm numb. I'm stupid. I'm staying. And if Cupid's got a gun, then he's shooting. His bang. You're my drug. We live it. Your drug. You need it. Reload."

The commercial lulls you into its morbid metaphor yet is actually a pleasure to watch. Over and over which, admittedly, is a bit twisted but the message is so perfectly delivered it's hard to turn away.

more »

by Steve Hall    Aug-25-10    
Topic: Cause, Good



Mad Men's Christina Hendricks Dons Trenchcoat For London Fog

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Curvaceous bombshell Christina Hendricks, who stars on AMC's Mad Men, will appear in an upcoming London Fog ad campaign. As you may recall, London Fog was a client of Sterling Cooper on the series last year. Apparently, London Fog was more enamored with Hendricks than the office's network of good 'ol boys.

Shot by photographer Nino Munoz in LA, the campaign will break in October issues of fashion magazines such as Elle, Cosmopolitan and InStyle as well as on outdoor boards and online.

Of the campaign, Hendricks, who was recently named Best Looking Woman in America by Esquire, said, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."

by Steve Hall    Aug-25-10    
Topic: Brands, Campaigns, Celebrity



Sprint's 69 Way Better Than Verizon's or AT&T's

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Maybe we're reading too much into this. Yea...we're sure we are but you have to admit toying around with the number 69 without making even the tiniest sexual innuendo is just a wasted opportunity. So here's Sprint touting their unlimited (and they do mean unlimited) mobile phone plan that does oh so much more than Verizon's or AT&T's. And this right after a study revealed iPhone users (using AT&T or course) have more sex than other mobile phone owners. Something's just not right here.

more »

by Steve Hall    Aug-25-10    
Topic: Commercials, Strange



Alyssa Milano Stalked, Zynga Reprimanded, Coke Rumbles

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- Some dude really, really wants Alyssa Milano to follow him on Twitter.

- The nominees for the 2nd Annual GLAAD Media Awards in Advertising - which honor individuals and projects in advertising and marketing for fair, accurate and inclusive representations of the LGBT community can be seen here.

- Mrs. Tom Cruise and the cast of The Romantics do J Crew.

- OMG! Author paid to tweet!

- And one for the ladies. Gabriel Aubry disrobes for Charisma Ad campaign.

more »

by Steve Hall    Aug-24-10    
Topic: Celebrity, Commercials



Britney Spears Gets Age Reduction in New Candies Campaign

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Britney Spears, whose ad career we've been avidly following here on Adrants, is out with new work for candies. In a new campaign for the brand's Autumn line of clothing for teens, 28-year-old Spears is looking very teen-like herself.

The campaign uses phrases from her hits songs and mirrors past work such as the Me Against The Music video she did with Madonna.

by Steve Hall    Aug-24-10    
Topic: Campaigns, Celebrity



Wieden + Kennedy Wins Emmy For Old Spice Work

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Wieden+Kennedy took home an Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards ceremony this past Saturday evening for its Old Spice commercial The Man Your Man Could Smell Like. Last year the agency won for Coke Heist.

"Winning an Emmy is a surreal experience. It's such a great honor to be recognized by the entertainment industry and encourages our desire to create work that not only sells products, but entertains people. We're very honored to have been one of the three Wieden+Kennedy spots nominated. Owning half of the six nominations is a testament to the amazing creativity happening inside the walls of our office, and the talented people and clients we get to work with," said Jason Bagley and Eric Baldwin, W+K creative directors for Old Spice.

Great work, WK.

by Steve Hall    Aug-24-10    
Topic: Agencies, Industry Events



Private Sale Store for College Students Launched on Facebook

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One day prior to Overstock's private sales site, upstart Kembrel, yesterday, launched what it claims to be the world's first Facebook private sales store for college students. Accessible from browsing to checkout completely within Facebook, the store, the store now has 20,000 registered users gleaned mostly through word of mouth during the beta period.

At launch, 50 brands which are "tightly curated by young buyers who understand the student market" have signed on with the platform.

"We offer a direct marketing channel to a niche demographic untapped by other private sales sites, as well as a chance to build brand loyalty among an educated, trend-savvy and young demographic," said Valerie Muvdi, Buyer at Kembrel

by Steve Hall    Aug-24-10    
Topic: Social



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