Now this is our kind of Super Bowl commercial survey. Any panel that gives the top slot to a commercial in which a bitchy hottie wearing a miniskirt is the central character gets out vote. Of course, if the same survey gives the third place spot to Focus on Family, we might have to reconsider.
Using its SocialSense listening platform, Networked insights dubbed the Teleflora commercial the "biggest winner" of the game. But for a survey that seems to favor hot women, it's a shocker the Motorola commercial featuring Megan Fox was the "biggest loser."
No wonder people don't trust research. If we can't find a universal love for hotness, there's really no point in trying to find a universal love for anything else.
And you know what else is weird about this study? Teleflora. Motorola.The winner and the loser rhyme. When does that ever happen?
In what begins as yet another lame celebrity-fueled soft drink commercial, we see hip hop artist Drake trying to lay tracks but he's "just not feelin' it." Cut to Vanilla Ice-esque homeboy wannabe producer who wishes Drake would cut the shit and just sing
Drake takes a sip of Sprite and tries again. This time he feels it. He really feels it. In fact, he feels it so much, his body can't take it and he goes all Herbie Hancock Rockit until his woofer lets loose (ejaculates) so much feeling, Drake can't help but lay one down righteously.
Really, really awesome animatronics and effects by Spectral Motion in this BBH-created commercial.
So...heads as boobs? Sure, why not? This advertising industry will do anything to slip a pair of hooters into a ad campaign. And why not? They make men look. They make women look. They make everyone look. They make everyone talk. They attract. They distract.
Speaking of, what the hell was this campaign for? Ask Y&R Lima. They created the ad.
- Make the Logo Bigger's Bill Green wonders if "the square root of Dsquared2 is D&G divided by Diesel? " Or at least he wondered that after taking a look at DSquared2'2's latest campaign.
We love the Dos Equis Most Interesting Man in the World campaign. Many people do. Because it's funny. And Weird. And, well, ridiculous. And Vitaminwater knows this. And so does Nike Trash Talk sneaker creator, philanthropist and Phoenix Suns' guard Steve Nash.
Nash appears in a series of Vitamin Water videos which spoof the Dos Equis Most Interesting Man in the World campaign. Nash's version is entitled The Most Ridiculous Man in the World. And it is ridiculous. And brilliant. Ridiculous and brilliant. When do you get to use those two words in the same sentence?
Hypios, a company that uses intelligent crowdsourcing to help solve R&D problems, has put forth its first annual A Problem to Love promotion. To the people who solve two of the "world's most compelling problems," Hypios will award a total of $50,000.
Problems can be submitted to the site for consideration and approval as determined by visitors to the site. Some of the current problems are how to make biodegradable non-polluting batteries and a model for frame dragging (whet ever that is) that is consistent with Einstein's theory of relativity.
The two top problems will be posted on the site. The first, chosen by a Hypios jury, ill be awarded $30,000. The second, chosen by the public, will be awarded $20,000.
While this kind of geekery might not be suitable for everyone out there, Hypios Founder and President Oussama said, "We put our heads together to consider what the ideal gift would be to problem-solvers for Valentine's Day. And then it hit us: what about two fewer problems in the world? 'A Problem to Love' embodies every problem's quest for the perfect solution."
She said: "See I told you we deserved a Dodge Charger just as much as you do."
He said, "But, honey, it's your job to pretend we are perfect and that you love everything you do. Not to mention feel 'so fucking sorry' for us when Super Bowl commercials depict men as emasculated and oppressed."
So yea. Another copycat accusation. As malicious as these things can be, most of the time, they are pure coincidence. Most people aren't stupid enough to blatantly rip of another's work. Well, at least we like to hope that's the case.
Anyway, the current copycat of the month is, allegedly, Weiden + Kennedy which has been accused of copying a 2002 Israeli Yotvata milk commercial created by Young and Rubicam. The ad in question is W+K's Sleepwalker ad for Coke.
For its part, Weiden + Kennedy said, "When we created the Coca-Cola 'Sleepwalker' commercial we and our agency were unaware of this other ad," Coca-Cola representative Susan Stribling wrote in an email. "Now that we've seen the ad, we think both commercials are equally entertaining. While the two share a few common elements, any similarities are coincidental and unintended."
- Using its Facebook fan page with a membership of 3.7 million, Skittles' "Valentine the Rainbow" lets users create a digital valentine for an unsuspecting, hand-picked meter maid, one of the most hated professions in the country and one that deserves some sweet lovin'.
- Registration for Advertising Week 2010 has opened.
Skiing? Skating? Bobsledding? Basketball? Snowboarding? The Winter Olympics? Boring, right? Not if you're Cheil Worldwide and you're creating a campaign for Samsung Electronics. Nope. When you're an ad agency, you don't have to live within the confines of Olympic Rule.
