In the "Did they really do that" category comes this bit of not so subtle word play from Spirit Airlines. Furthering its middle school boy locker room sense of humor, the airline follows its MILF-themed "Many Islands, Low Fare" witticism with "Many Unbelievably Fantastic Fares"
Yes, we are now muff diving for low air fares. Upon banner clickage, you are told "you are almost there." Yes, boys, you're almost a rug muncher. See? Even we can be rude and crude. And lame. And kinda funny too. Whatev.
Tip to ischafer.
Hahahaha. Nice Tim Tebow spoof. It's probably better than the real ad will be. What else is there to say? Enjoy. And get ready to be unimpressed when you see the real thing during the Super Bowl this Sunday.
Here are some pre Super Bowl social media stats from Collective Intellect:
- Doritos leads CPG advertisers with 51% share of voice, Mars second place with 16%
- Denny's leads restaurant advertisers with 50% share of voice, Papa John's and Taco Bell second with 25% each
- Coca Cola leads beverages advertisers with 58% share of voice, Bud Light second with 22%
- Overall, Super Bowl conversations are mainly positive in nature
- The controversial Focus on the Family commercial causes the most pre Super Bowl buzz this year online
- Four out of the six automakers with an ad airing this year make it into the top 10 for early buzz
- Dodge and Honda have the most polarized posts compared to other commercials receiving early mentions
- Here's two teasers (one, two) for Kia. And there's a collection of postcards on Flickr as well.
- Unless you're a hardcore gamer, you're gonna look at the EA Hell Awaits commercial and go, huh?"
- And here's the "News" commercial from GoDaddy in which Danica Patrick gets the usual probing treatment from an anchor. It'll air in the 4th quarter.
- Here's yet another list: The 15 Most Brilliant Super Bowl Ads. Which is entirely subjective, of course so it really means nothing.
- Supposedly this is the world's largest website. CCCP Amsterdam created.
- Someone thinks snow ball throwing should be part of the Vancouver Winter Olympics.
- More Minnesota Lottery goodness.
- From Cultivator, New Belgium Brewing Co. "Beer Rangers" in scout-like tan-and-olive from will appear in print advertising, online, and in person at bars and retail outlets, starting February, to introduce Ranger IPA, a new India Pale Ale described as "hoppy, citrusy, with pale and dark caramel malts"
- That weird Austrian army ad? Pulled because it was deemed sexist. Dubbing it lame and stupid would have been enough to get it off the air.
- Stephen Colbert pimped Apple's iPad during the Grammy Awards broadcast.
- Like to rate brands? Love award shows? Into culture? Then you should check out Rate It All's Best of the Decade Awards.
- Seen an Applebee's ad? Then you've seen an Olive Garden and Friday's ad too.
- Remember the Filipino prisoners who danced to Thriller? Now Cebu Provincial Detention and Rehabilitation Center inmates staged a dance tribute to Jackson's "They Don't Really Care About Us." Witty.
- Mullen is doing its tweet the Super Bowl thing again with Brand Bowl 2010. Follow it on Twitter with hashtag #brandbowl.
Smart may have the brains but stupid has the balls. Smart listens to the head but stupid listens to the heart. Smart had one good idea and that idea was stupid. Stupid is the relentless pursuit of a regret-free life. Smart has the plans, stupid has the stories.
And so there you have it. That's the wisdom emanating from Diesel's latest campaign. Don't be smart and boring. Be stupid and have fun. Wear Diesel and be an idiot. Now there's a brand that isn't afraid to associate itself with morons.
But if you drink in the entirety of the campaign, it does begin to make sense. Take risks. Have fun. Don't be overly cautious. Life is an adventure. Live it and love it.
Wanna see weird? Wanna see near naked men slapping themselves on the back in the shower? Wanna see hot, near naked women hanging with The King? The you'll want to check out this Russian video from Moscow-based The Creative Group.
That King does get around.
Another celebrity. Another celebrity fondling their own hotness. Another celebrity fondling their own hotness and crooning for a brand. Another celebrity fondling their own hotness and crooning for a brand which thinks people actually believe people are gullible enough to think using such a product will make them as hot as said celebrity.
Beyonce. Beyonce Heat.
So if you're a brand that makes navigation products but no one thinks of you when it comes to navigation, what do you do? You erect the world's largest signpost and make it social. To hype it's navigation products and to "make navigation into something social," they built a huge sign next to London's Tower Bridge. People could text their favorite destinations all over the globe and a few minutes later, the sign would mention the location and point to the location.
The whole thing was streamed live to Nokia's site and a data base of everyone's location was built for anyone to peruse. Farfar Stockholm did the work.
Anything. People will do anything to get themselves into the Guinness Book of World Records. And brands will do anything to associate themselves with these people. This time, it's a guy named David Sheath and a brand named Fiat.
Sheath painted a white Fiat 500 pink with 200 pots of nail polish.
Yawn.
Love that they used the Dunkin' Donuts typeface though. That'd be a story. If Dunkin' lawyers got all over Fiat's ass. Now that would be worth getting excited about.
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