"Eras" marks the start of Bacardi's newest campaign. So many beautiful things are packed into it, and knitted together so nicely, that our cups runneth over. This is us, incoherently gushing.
We'll start with the end, because the end is the beginning: "Bacardi Mojito. Since 1862." Pan to the present, where a guy at a club realizes his mojito's spent, and walks to the bar for a fresh one. As he cuts unassumingly through the crowds, the decades slip slowly backward.
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For client Rona, which recycles paint, the illuminated minds at Bos/Montreal erected a banner just beneath an iPod Nano billboard.
Remember those Nano-Chromatic iPod spots where the iPods bleed in technicolor? The banner includes a row of buckets that appear to be catching the seepage.
"Nous recuperons les restes de peinture" -- "We collect the leftover paint" -- the piggyback concludes, tying it all together. GENIAL. Nothing less than what we'd expect from this creative circle though. Bos is one of those agencies whose work is hit or miss, but always out-of-the-box; brave, unabashed, idealistic. And always singularly Bos.
Berlin agency Aimaq Rapp Stolle promotes HEAD's new "Speed" racquet with a little extra-extra action from Serbian tennis star Novak Djokovic. Apparently Speed makes him so virile that he manages to run into the aisle and spit game at a blonde before the ball even returns to him.
But "spit game" is an understatement; the guy busts out with balloon animals (which would've been enough to impress us), boy band moves, nipple tassles, and seals (both animal and Navy).
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The One Show is debuting a Green Pencil award to honour "the one piece or campaign that best represents the highest standards of excellence in the field of environmental advertising" (...aaaaaand rake in more preliminary entry dosh).
Actually, it was agency BooneOakley/Charlotte's idea. Hoping to keep the institution relevant, it came up with the Green Pencil concept: an award composed of recycled glass, made in Taiwan (natch!) by Tittot, a "lost wax casting" glass art studio. Rapper and Battleground Earth co-host Ludacris will present the award on April 6.
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- Current.tv's TwitteRFP goes to...
- Chanel No. 5, the film. (Magically delicious. Also see behind-the-scenes action with Audrey Tautou and Jean-Pierre Jeunet.)
- McDonald's does YouTube/McCafe thing.
- For those that tweet from the toilet.
- Sears still sucks, but it's trying not to.
- "I'm sure you were going for 'Guy looks at all of your daily food choices' but this one screams restraining order."
LOL. To promote the strength and intensity of the Mag-Lite, Ogilvy & Mather/Paris composed a print in which a distracted security guard shines his flashie on a piece of art for a wee bit too long.
That open-mouth clueless look gets us every time. We like!
Half of Adrants is Asian, which means we were irreparably traumatized by karaoke from an early age. But there's a contagious warmth to this effort by T-Mobile -- which can only be described as the Ultimate Karaoke Gangbang.
The mobile/communications firm projected the lyrics to the Beatles' Hey Jude over a billboard, then passed mics out to people on Trafalgar Square. It's neat to watch the faces: people look earnest, but uncertain, and over time they just kinda lose themselves in the na-na-nas and the feel-good Hey Jude-in'.
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A YouTube commenter sums up this beer spoof quite well, writing, "Jesus Christ, you Americans have such a poor kind of humor. Very childish..." And if you really want to know just how bad our sense of humor is, check out this Stuckey & Murray commercial entitled Golden Shower.
And yes, that's exactly what it's all about. Complete with a Dirty Sanchez too.
- The magic that is Cleveland -- deux!
- Be better, pledge to succeed.
- The Obama Administration lists all its social media links. And we thought we were whores.
- "4A'S PRESIDENT IS BIG ADSCAM FAN!" o_O
- Apple rejects NIN iPhone app. Three people in the charted universe shit a brick.
- Cell phone sex ed.
- How to pass for J-Lo. On Google.
- Revisiting the sad fate of Dominos' Pasta Dude.
Antonio Federici Gelato just busted out with a print ad campaign where nuns and priests get a little more intimate than the Holy Spirit is comfortable with. Short but sizzling taglines include "submit to temptation" and "kiss temptation" (see variant).
But the UK's Advertising Standards Authority -- which has shafted campaigns for lesser blasphemies -- has apparently never indulged in the sensual magic that defines gelato. The watchdog is investigating the ads now, but that's pretty much a formality: according to the Committee of Advertising Practice, "linking sex or sexualised images with religion may cause particular offence" and "portraying nuns in a sexual manner is inappropriate."
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