Over the course of this online video for Samsung, we got uncomfortably intimate with a hairy stranger's body. And so did somebody with a ballpoint pen.
Sketchy feelings aside, "How We Met" is a story about how two lovers met. It's part of Samsung's Zoom in to See effort. According to The Viral Factory, it's earned 31 YouTube honors and has been favorited 9,646 times.
Guess Samsung felt the need to bust out with the YouTube numbers after LG got all competitive with theirs.
Anyway, cute spot. We would never have guessed it was a teaser for the G800 camera phone (with "unique 3x optical inner zoom," OMG!!!11111), and well, neither would we have cared.
Here's another one of those for-charity games. Developed by Koko Digital, it's called Lamb Chop Drop and is raising money for the Make a Wish Foundation. All donations get handled by Just Giving.
The game involves sky-diving sheep. You're supposed to slam the falling sheep into little colorful stars and try to earn as many pounds (that is, the British currency) as possible before the sheep hits the ground. We don't really understand why and will probably go back to playing Headcase shortly after this.
One charity game we really liked was that rice/vocab thing, though we feel mildly suspicious about its actual ties to a charitable organization.
Because dividing us from our workday routine isn't ambitious enough, Wrigley's Candystand is doing its best to keep us from Thanksgiving family fun time too.
The new game is called Headcase. It's got an old-school Nintendo feel and you gather coins and break stuff with your head. Plus, you're pretty much walked through every level by helpful little information bubbles. It's not super challenging but if you're the type of person who enjoys the cheap high that follows immediate gratification, you will easily become a fan of Headcase.
Shit, we wrote too soon. A series of spikes surprised us and now we're dead.
Perhaps inspired by the tacky and totally arbitrary banners that once characterized the ads for Lower My Bills, classesUSA is circulating a series of ads to drive high school grads to get vocational degrees online.
And what better way to do it than with tattoos and a line of dancing girls in catsuits?
Granted, the spots -- which make exactly zero sense -- caught our attention. But would you trust your higher education with these people? It all reeks of the plaid suits and seedy tipped hats of the prototypical car salesman.
OK, then. Here it is. Ribs, heels, S&M, horses, hot babes, bikinis, short shorts, human burritos, mud wrestling, French maids, bubble baths, sloth...David Spade and, yes, Axe.
It's weird. It's fun. It's Axe. We'd expect no less.
It's all part of a video competition Axe did in partnership with College Humor.
Frederick Olsson from Miami's Gothenburg recently returned from a trip to Shanghai where he observed advertising trends in a culture very different from our own. Dabitch from Adland spoke with Olsson upon his return an found the rules of advertising to be quite a bit different.
Firstly, the Chinese government doesn't like marketers to know too much about citizens and therefore any type of participatory public event held by a marketer that involves interactivity is labeled "market research" which is forbidden by law. Secondly, while no law against guerrilla or alternative style advertising is one the books, it's frowned upon but if caught doing it, Ollsson says punishment is very likely.
In terms of creativity, Olsson says "Chinese advertising is rather infantile if you're looking only at creative." He says this is due to the simple lack of experience the culture in general has had with capitalism and the marketing arm that goes with it. Conversely, Olsson says the work that is produced is meticulously executed , "extraordinarily good looking and technically advanced."
Also alive and well in Chinese advertising is what we would deem sexist. "A lot of macho gruff for the men and pink fluffy stars for the women," says Olsson.
So Lucky Brand Jeans, the company that traversed the States this past summer with its Denim Highway flower power bus, brings us Friday the 23rd, a Friday the 13th-style promotion complete with movie trailer that hypes its buy-one-get-one-free sale which, despite the title runs from November 18 to December 1. Of course, offering a sale on the biggest shopping day of the year is the entire point. Nothing's usually on sale that day because everyone is primed to spend ridiculous sums of money on pointless purchases anyway.
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- Ha, ha, ha! Serves the company right. Google is penalizing paid editorial ad company PayPerPost by removing the PageRanks of blogger who use the system. Won't be long before bloggers bail on the system leaving PayPerPost with nothing but a lot of unsold inventory and a pool of red ink. Give it up guys. The ad model was dead from the moment it was conceived.
- If you're wondering if that vendor you are considering working with is any good, you might want to check out Agency Vendors, a site on which people in the ad industry who have worked with various vendors can post reviews for the rest of the industry to check out.
- If you ever wondered what happened to the Fatty Turkey from Fatty Turkey Brand Whole Frozen Turkeys, you can get the story here. Hey, it's advertising trivia. Great conversation starter fodder for that next cocktail party you go to.
- Here's a sneak peek at the 12th Annual Victoria's Secret Fashion Show which occurred last night at the Kodak Theater in Hollywood but won'r air on TV until December 4.
Come on, ad:tech! Oracle's Openworld has them. Why not you guys? Oh yes, you have beautifully branded San Francisco's Moscone Center stairs with the likes of DoubleClick but branded escalator handrails are where it's at now. Stairs or so...well, passe. While branded escalator handrails have been around for a while overseas, Aap Global, creator of the medium, tells us this is the first stateside installation.
So get on the phone to DoubleClick and get them to cough up some more sponsorship dollars for some cool looking handrails for the upcoming show in April. Are you gonna let old school Oracle have all the glory? Say it isn't so.
This microsite is for Debitel AG and it was built by Robert & Horst. We've deduced it has something to do with getting a new mobile number every 30 seconds. Maybe.
The million-dollar question is, why does the lei'd pig get laid until she's red-faced after a disembodied voice says "Hello"? That really puzzles the shit out of us.
Update: Adrants reader Angela from Germany has kindly elaborated. The text reads, "Every thirty seconds a cheap number." But the expression used for "cheap number" also means "quickie," which is why the pigs get down and dirty after 30 seconds go by.
Thanks, Angela.
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