Advertising Age reports the Super is 90 percent sold out. Yes, that's right. With a full three months to go, there's only ten slots left to sell. The 30 second spot is certainly not dead when it comes to the Super Bowl. FOX is asking $2.7 million per :30 and may increase its asking price for the remaining slots if demand warrants. $2.7 million, people. Yes, $2.7 million. That's where we're at. It must be nice to sell ad space for FOX this time of year.
For client Garanti Bankasy -- an online bank in Turkey -- agency Rabarba created this site that we can't even begin to pronounce, so we aren't even going to try: Yazik Degil Mi Carlos'a.
The slogan: "Sending the fastest left back on the planet to the bank takes at least 40 minutes, doing it online takes 1." Playing on that, soccer star Roberto Carlos runs a series of user-selected errands while trying to navigate Istanbul.
We weren't really sure what was happening most of the time but we liked the dismayed look that flashed across Roberto's eyes when we picked a new task. (Strangely, watching him accomplish them never actually revealed to us what we set him off to do.)
If your planning on coming to New York for ad:tech next week, you better get yourself over to the ad:tech site and register. Already, there's over 10,000 attending with a couple thousand or more likely to register between now and next Monday when the show kicks off at the Hilton New York. Over 300 exhibitors and just shy of 50 sessions will keep you busy over the course of the four day event.
Angela and I will be there and we'd love to meet you. One of these years we'll get around to having our own Adrants event during the week but there's certainly no lack of parties already scheduled. You can check out the handy Google calendar we made for the parties and an accompanying Google map to help you find your way to all the parties.
You can still save 20 percent on the registration fee by using the discount code ATNYS1 when you register. We hope to see you there for all the learning, booth babe viewing and social events.
Adrants reader Steve from Brand Canada Blog tips us to yet another contextual/text advertising oddity. Squeaky clean Disney site Disney Family has found itself hovering over a video of the stunningly curvaceous and undeniably hot "Andrea" as she fondles her (clothed) breasts, removes her shorts and tantalizingly plays with her thong while swinging her impossibly perfect booty in front of her webcam for horny guys to admire.
While we're sure guys who occasionally get horny and occasionally view racy webcam videos are also be fine, upstanding students, professionals, parents and role models, we're thinking this isn't exactly the mood Disney was hoping its potential target audience would be in when viewing its family-focused ads. After all, moods like horny tend to distract people quite a bit from just about everything except matters directly in hand. A captive audience for sure but captivated by something entirely other than an annoying text ad. Besides, thoughts of family fun aren't likely to be top of mind at this particular moment.
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Ty's Ty Girlz hit us with their latest effort, Ty Girlz Q&A. Watch a doll ask members of the general public questions about shoes, Obama and hybrid cars. It's a little like Sesame Street's Word on the Street, except ditzier and less funny.
We think this is Ty's way of telling us the Ty Girlz care about what matters.
Anywho, thanks out to Animax for sharing it.
- Yawn. Another creative sets up shop and poaches creatives from his former shop.
- Anne Coulter gets Obama Girl treatment.
- We have no idea what this skeleton sitting in a chair in London is for but since it was sent to us by a marketer, no doubt it's some stunt we'll soon be hearing more about.
- Donny Deutsch talks about cleavage in the workplace on the Today Show. He mocks the puritanical view of it. He's our new friend.
- If you've got a webcam and you like to fool around with pumpkins, this Indusblue-created Halloween time waster is for you.
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If you're a fan of BustedTees and you use Facebook, now there's an application you can add to your profile to sell the shirts. The company, a sister to CollegeHumor, has just created the application which mashes up affiliate marketing with social networking.
Facebook members can display the BustedTees application on their personal page and receive $5 for every shirt sold. In addition, anyone who installs the Busted Tees application on their own page from a friend's page receives $1 for every t-shirt sold by the friend.
There's already 5,000 users. Hey, why not get some cash while wasting hours upon hours screwing around with Facebook
Eric over at SmashLab thinks Google copied his logo for its new SearchMash offering.
And while some may be quick to remark a font is a font is a font, Eric gets down and dirty, geek-style: "Back in 2000, when we started our firm, we created the smashLAB wordmark.
"It presented a few technical problems, including the marriage of two styles/cases, and an 'h' with an awkward counter and a tricky ascender. I think we resolved the issues well by condensing that counter's horizontal space, cranking the x-height on the lower-case glyphs and a few other tweaks."
Check out the comparison at left to decide for yourself.
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Some spam out of the Adrants mailbag:
Experience the most mind blowing muliple orgasms ever with the one and only.... Jack Rabbit Vibrator!
Check out the vibrator made famous by Charlotte on Sex and the City.
Discover why Charlotte wouldn't leave her room for days until Sarah Jessica Parker burst in and wrestled it away from her.
We're going to be honest. Shortly after seeing the Sex and the City episode mentioned, we bought a Rabbit. This is one instance in which the hype is sadly misguided.
"It's in your nature to care for others. To listen, to advise, to always be there."
That statement, coupled with the image of a happy mother tossing her red ribbon into the air as birds whisk it away, may fool you into thinking you've slipped back into a world pre-dating Rosie the Riveter.
And then you hear Sarah McLachlan. Yeah, that's right. Sarah McLachlan. It's the Lilith Fair, a Disney worldview and an appeal for Zoloft, all rolled into :60.
Bob Garfield trashed this ad for CVS Pharmacy. It's called Watering Can (we couldn't have made that up) and was put together by Hill Holiday.
The verdict? Garfield calls it puke-worthy. We'll just call it condescending and icky. Stick with slanging pharma, CVS.
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