- Unilever in Brazil is promoting its Rexona Sportfan deodorant with a site containing an amusing Atari game, a manifesto and videos.
- Sean Ganann points to an article in Australian Creative magazine by Glue Society's Jonathan Kneebone that says creatives shouldn't waste their time working in advertising but go out and do something really creative.
- Alan Taylor Communications, in the second of its Communicast podcasts, interviews Xbox Live Group Marketing Director Aaron Greenberg and how he's marketing Xbox Live.
- If you're into the whole Web 2.0 thing and don't want to miss any conference on the topic, Eric Weaver has put together a nice list of upcoming events.
- Starbucks "We Built This City" parody gets video.
The Minnesota State Lottery wanted to create a place where people could feel at home playing the lottery to they, with help from Colle+McVoy, created an entire town where residents can live in a land where it rains money and the flowers are made out of dollar bills. OK, so they didn't create an actual town but they did create a website for the town of Lucky MN where those who want to play the state lottery can do so with ease.
Here's a strange spot for Viking, a French company that makes lawn mowers. In the spot, an old man dies while mowing the lawn but just can't part with his beloved grass cutter. Apparently, it's supposed to highlight the longevity and reliability of the thing. Hmm. Who knows.
Symantec has released the second video in its Safety Town series that follows the travels of a man who had a fraudulent charge made to his credit card. In this episide, the man, Steve, tracks down the store where the fraudulent charge was made and gets a lead on where the card user may have gone. Oh, and he gets rid of the ugly yellow bathrobe. Night Agency created the work.
It seems Boston's Digitas has been busy creating a Geocities-like site for Gillette called NoScruf. NoScruf stands for National Organization of Social Crusaders Repulsed by Unshaven Faces, a group ,headed by apparent swimsuit model Terry Tarentelli, that is sick and tired of the unshaven, male scruffy look. In a sort of protest, women on the site appear unshaven with hair on their legs and under their arm pits. There's a couple films that document the movement. The site is purposefully designed to look like crap and just like Geocities sites of yesteryear, there's broken links, cheesy graphics and really bad typeface. It all kinda makes you want to go out and by a really good razor...from Gillette, of course.
Those jolly 42 Below vodka folks don't miss a chance to capture publicity and this time they did it with the aid of Rolling Stone's Keith Richards who ended up in an Aukland hospital after he fell from a coconut tree in Fiji while the band was in the are for a New Zealand concert. While Richards was in the hospital, 42 Below sent cricketer Dion Nash and a woman dressed like a nurse to deliver a few bottles of vodka to Richards. Photo op and planted publicity ensued. Then, of course, the company made an ad in honor of Richards and the event.
New York artist Jordan Seller has created a PublicAdCampaign gallery consisting of outdoor advertising frames he "removed" from various areas in the city to create a statement against the proliferation of outdoor advertising and to "reclaim public advertising space form commercial forces." In a statement, Seiler said, "New York City's public environment is a carnival of commercial influences and private concerns. Each step brings new desires and unwanted needs. By replacing public advertising with artwork, PublicAdCampaign temporarily alleviates a fraction of this burden while attempting to cultivate more personal interactions between public individuals." He's got a point. See his work here.
While this approach has been taken with cars ads before, perhaps even by Toyota, this Toyota RAV ad takes it to a new level when it comes to beating one's spouse to the vehicle in the morning.
While Paris Hilton suddenly appears to have grown boobs, she's still waif thin and perhaps this Australian commercial for Ocean Spray explains why. In the ad a friend tells a Paris Hilton look-a-like that colonics are good but Ocean Spray is better. Hilton sort of gets the message but doesn't quite know through which orifice the Ocean Spray should be consumed. Also, the spoof was apparently created before Paris switched her catch phrase to "that's sexy."
Here's a nice BMW Mini billboard sent to us by University of Texas Austin student Nancy Jeng on which the Mini has made room for mother nature by donating 2/3 of the billboard space to The Nature Conservancy.
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