For some reason, Land Rover thinks it's really cool its new LR3, on April 3rd of this year, boarded a C-130 aircraft and, using the SUV's navigation system, guided the plane from Nice, France to the island of Corsica. This drools of stupidity. There's nothing spectacular about this commercial. Nothing to get excited about. After all, the LR3's navigation system is talking to satellites just like the plane's guidance system does. Most every automotive navigation system can keep a car to within a foot or two of its path. Using the LR3 navigation system to guide a plane is nothing spectacular. OK, well, the plane goes a little faster so maybe the LR3 navigation system is quicker than some but there aren't many vehicles that travel 300 mile per hour 9,000 feet above the ground. This whole thing was just cooked up to be some really cool ad idea but it's so far off strategy, it's laughable.
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Somehow, these two twisted spoots promote the Art Center College of Design. Something about the creative side of the brain. Watch the spots here and here.
Marmite, that weird spreadable, edible stuff those in the U.K. seem to love, is auctioning off its last 57 gram jar of the stuff on eBay along with the first sqeezable plastic tube of the stuff. Apparently, a glass jar of the stuff is considered a collector's item. Currently, there are 38 bids with the highest at 170 Pounds.
OnRequest Images, provider of custom imagery, today, released a new version of OnRequest OnPro, its patent-pending custom photography production platform, which makes it easy to create, process, manage, and store collections of images more quickly and efficiently. OnRequest OnPro says its claim to fame is that it is the industry's only fully automated, web-based production platform for imagery to build their brand. Some of the features of OnRequest OnPro include an integrated model casting system that ensures the right talent is quickly secured for each shoot, a photographer selection tool set, a production workflow to manage the production process, and a web-hosted image management solution. We don't buy photography but this sure seems easier than some of the other services out there. If you use it, let us know what you think.
B.L. Ochman has launched Ethics Crisis, a weblog for SRF Global Translations which specializes in multilanguage translations and printing of corporate compliance materials, brochures, marketing and advertising materials for multinational companies. With the launch of the blog, Ochman hopes to bring together the company's marketing, ecommerce and customer feedback. Coveroing the broad topic of business ethincs, the blog will report on global business ethics issues and offer readers the ability to anonymously confess unethical things they have done in business as well as rate the severity of other's confessions. For SRF Global Translation customer, the blog also serves as a means through which customers can obtain a quote, upload files for translation, adhere to various compliance issues under Sarbanes-Oxley, gain unifies management of multilanguage project management and pay online for these services.
Weblog sales representation company Federated Media has just released a new advertising planning tool making it easy for advertisers to make an ad buy on the company's 50 blog publishers which include Boing Boing, Digg, TechCrunch, Fark and many others. We took a test drive and found the planning tool very easy to use providing easy selection of blogs based on segmented audience profiles and demographics gleaned from readership surveys. Individual sites, groups of sites or all sites can be included in the buy, flight dates can be set and IAB standard creative units can be selected. Federated media claims its collection of blogs can deliver 70 million monthly page views.
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The people who created this ad are either living in a land far removed from current day culture, are completely clueless or, conversely, have a seriously twisted sense of humor. This ad for the Hasbro Super Soaker Oozinator features a gun that when pumped a few times shoots a white globular substance all over the faces and bodies of those in the ad. Sound familiar? We thought so. While we're sure it's fun to pump something until it shoots a bunch of gooey stuff, we can't help but imagine how this thing got created, reviewed and approved without a lot of snickering. Of course, we may be reading way too much into this but give it a look and decide for yourself.
UPDATE: Here's a hacked gif Hasbro probably doesn't want to see.
In perhaps one of the biggest screw ups in a long time, ABC's Commander in Chief, after months of changing show runners, multiple hiatus's and changing timeslots, has been canceled. The show debited last fall as the highest rated new program on television with 17 million viewers. It was actually good too. But after show creator Rod Lurie was booted, Steven Bocho couldn't maintain it, former Lurie writer Dee Johnson couldn't save it and viewership plummeted to 7.5 million, the network pulled the plug. It;s unfortunate becasue the show had great promise and was on its way to success. Not sure who's at fault here since there were so many multiple changes but it is sad to see another quality TV show get cancelled.
Altoids has revamped their website converting the whole thing into some sort of Vaudeville (?) show. There's even a contortionist game that lets you drag a guy around the screen until he's all tangled up. While we know the kids like all this entertainment, we just like to go to the store and buy Altoids.
For those of you who are not all caught up in the Tom Cruise couch jumping/TomKat/Scientology/pregnancy gossip thing, there's a nice little online game you can play while watching the trailer for his M:i:III movie hitting the screens May 4. In the game, created by Lodon-based agency Hyper Happen, cubes come flying out of the trailer which you drag to a box that explains their meaning. At the end of the trailer, you must arrange them in the order they appeared. After that, you proceed to level two which links you to Google Earth where you can find some sort of 3D model relevant to the movie. We never got past the cubes so you'll have to play yourself to see what the deal is. Oh, and yes, Tom runs a lot in this movie just like he does here.
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