Full Cannes Grand Prix Coverage
Ad Age's full coverage of this year's Cannes Grnd Prix is here.
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Ad Age's Bob Garfield on CannesBob Garfield makes his predictions for this year's Cannes Grand Prix winners. The two top contenders? Saturn's "Sheet Metal" spot and Honda's "Cog" spot. While "Cog" is cool, I vote for "Sheet Metal" because it is more humanistic in it's portrayal of the relationship between person and product. Golden Palace U.S. Open Streaker Update Susannah Breslin of Reverse Cowgirl got an update from one of her readers, Lionel, on the U.S. Open streaker. She is porn star, Brittney Skye, who has done work in several "films" including Funny Boners2. You can see more pictures of her "ad-too'd", as Lionel so aptly calls it here. Great guerilla marketing if you ask me. I wish there were more advertising efforts like this! UPDATE: And if you want ALL the pictures, here they are.
Heinz Tests Advertising Boundaries With "Programvertising"If product placement wasn't enough, now there's content marketing. A U.K. television show called, Dinner Doctors, offers cooking suggestions to busy Moms using Heinz products. The show is produced by Heinz. While the Heinz brand name is not mentioned in the show, that is only because British law prohibits it. That's not the case in the U.S. It won't be long before we begin to see more advertiser-produced shows that can't be ad-skipped with a TiVo. Of course, the whole show can be skipped just like any other show that sucks. Ominously, Steve Heyer of Coke also thinks the day will come when networks pay advertisers to produce shows rather than the advertiser paying the network for ad time. Is this a good thing? Jergen's Talks to Ten Agencies For $90 Million Account"Jerk Off With Jergins" To all the agencies in the pitch, go with this tagline. It's a winner. You can't miss. OK, maybe that's a tiny bit too aggresive. You decide. The Terminator, A Little S & M, and The Snuggle Bear The Weeks Ad Age TV Spots of the Week bring several great spots. First, there, the Terminator shilling for Toyota. Then, there's a dominatrix getting you all hot for Bally's, the Snuggle bear who hangs out with hot chicks, Nextel phallic symbol, and Lara Croft's much hyped Jeep spot (which is actually not very good). Click and enjoy. -------- New Ad Medium: Homeless Billboards In a unique twist in the outdoor medium, a Seattle pizza company is paying homeless people with food and money in exchange for holding advertising placards. Pizza Schmizza's Andre Jehan came up with the idea and sees it as a way to help the homeless as well as get advertising for his company. "People don't have to feel guilty, while still appreciating the person is homeless. It's a gesture of kindness more than anything," said Jehan. Predictably, there are detractors of the tactic. Gary Ruskin, director of Portland-based Commercial Alert, an ad-watchdog group founded by Ralph Nader, said homeless people acting as billboards should be paid minimum wage. And he thinks it adds to the clutter. "People don't want to get hammered with an ad every time they turn their head. Most advertising is either somewhat of a lie or deceptive, and it's an assault on our attention." Gary, can't we all just get along? Panasonic Says Do Not Have Fun Here's an interesting promotion for Panasonic put to gether by Renegade Marketing Group Among other things, they have created a campaign called People Against Fun poking fun at people's need to have fun and calling attention to the fact that "fun" is a new thing. Of course, there's links to a sweepstakes and Panasonic products but the approach is kind of fun. There's even commercials.
Sex Does SellWe all know that sex sells. Now there is another new book out on the subject. The book, called �The Erotic History of Advertising" and written by University of Alabama professor Tom Reichert, explores the use of sex and sexual imagery over the years from the Civil War era all the way up to today's Miller Lite CatFight style of advertising. In this interview by MediaLife, Reichert marvels at the surprising use of sexual imagery and even nudity back in the 1930's and compares that to today's more blatant, in your face style of sexually realtyed advwertising. 
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