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Bonnie Fuller Resigns From 'Us Weekly'Bonnie Fuller, who joined Wenner Media in March 2002 and revitalized 'Us Weekly' has stepped down as Editor in Chief. In her tenure, the magazine's paid circulation grew 18.5% and single copy sales rose 55.2%. Britney Spears Out? The Olsen Twins and Hilary Duff In?Not surprisingly, tweens are tired of Britney. Tired of her short shirts and sexy look. Hard to believe but it is true. Tweens are shifting to new idols. "Tweens began to realize that she's too commercial, not to mention too sexually charged," said Alicia Kolski, vice president of Amp Insights, the tween research arm of Alloy Marketing and Promotions. "Tweens are listening to artists for their talent or skill more so than for what they wear." So who will take her place? It looks like the trend is towards the more wholesome look of the Olsen Twins and Hilary Duff. Although if the Olsen twins want to keep their wholesome images, they'll have to stop letting their thongs pop out. Up2Speed Newsletter LaunchesRegarding the post below entitled, "Andy Bourland Buys MarketingFix", a new placeholder site is up at www.up2speed.com. You can go there and sign up for the daily newsletter that will begin publishing shortly after July 1 when Up2Speed officially launches. The focus of Up2Speed is online marketing news and resources. Check it out if you have an interest in that area. Andy Bourland Buys MarketingFixAs some of you know, I am involved with another site called MarketingFix. It is a "thin-media" venture focused on Internet marketing I launched back in October with Rick Bruner, Olivier Travers, John Engler, and Robert Loch. MarketingFix's tagline is "independent marketing news...until we sell out". Well, we did. And we sold out to a very well known gentleman in the Internet community, Andy Bourland, co-founder of Clickz. We are very pleased with the deal and look forward to the official launch of the new entity on July 1. The new company will be called Up2Speed (not live yet) and will continue to offer coverage of internet marketing news but with a whole host of added features and services. You can read more about the deal here on MarketingFix in a post by Rick Bruner and here on Bourland.com directly from the mouth of our new boss. Oh, there's also a little scandal going on about how we got scooped too. All very interesting. See you July 1 over at Up2Speed. U.K. Theater Patrons Upset That Dancers Are Not Nude As Advertised The U.K. Ad Watchdog has banned a dance company's ad campaign due to complaints. It was banned not because the dancers in the ad are nude but because they are not nude when they perform. People expected to see nude dancer as advertised and are calling the campaign misleading "because the images did not resemble the actual performance". You can't win either way, I guess.
Jason Alexander Out as KFC SpokesmanAfter PETA gave Alexander a tour of the so-called horrible conditions under which KFC raises their chickens, Alexander was, himself, horrified. Although he told KFC "I am Your Ally", KFC decided to dump him as spokesman citing the lame reasoning that they need to go in a different creative direction. Yes, it would be hard for any spokesperson to be convincing in an ad campaign once they have seen all those supposedly headless chickens running around in their own excrement. Sony's Dancing GeriatricsThis one's pretty funny. It's for Sony's new MD Walkman.  Courtesy of TTR2 Is the Upfront Spending Orgasm Over?CJ Fraleigh, GM's executive director of advertising, says its "absolute adsurdity" for big media to think advertisers are going to continue to pay big increases in future television upfronts? Huh? Where was he during this year's wad shooting fest? Hardee's Fast Food Chain Launches an Apologetic Ad CampaignHardee's has launched a new ad campaign that offers a no wholes barred apologetic approach for its past failures including poor service, bad food, and confusing menu. The new tagline for the campaign is, "It's how the last place you'd go for a burger will become the first." In addition to that apologetic approach, Hardee's also announcing new "Thickburgers" that will be in 1/3, 1/2, and 2/3 pound sizes. If you thought McDonald's burgers had a lot of calories, these have well over 1,000 calories per burger. Is that something to get excited about? The Media Versus Creative Argument...AgainTig Tillinghast, writing in a MediaPost article, has come to the conclusion that media people are boring (as compared to creative types) not because they crunch numbers all day but because there are only a finite number of media outlets on which they can actually crunch. Creative is creative. Media is asked to be creative. But media is limited by the "available creativity" of the big corporations that provide that channel for media creativity to occur. It's conundrum. 
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