By now, many of you have seen a video called Belief which asks us to believe that hoverboard technology has been invented. The video begins with Christopher Lloyd (who played Dr. Emmett Brown in the series) arriving in a Delorean.
The video, which promises what we are about to see is real, features Terrell Owens, Moby, Tony Hawk, Schoolboy Q and Bethany Cosentino, gleefully hypes the the technology "invented" by a company called HUVrTech.
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This is just silly enough and timely enough to get a good run at going viral. Dallas-based ad agency Firehouse is out with a video entitled Happy Twerky Day that, as the name indicates, involves turkeys and twerking. And it's a bit infectious.
Maybe it's just us but the video's choreography and music are mildly reminiscent of the Harlem Shake meme from earlier this year. Which, is to say, not a bad thing. We love Harlem Shake.
The video is set to the tune "DJ Turn It Up" by Yellow Claw.
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If you're into internet memes, you'll likely love this video, out late last month, from RealNetworks entitled Meme Hunters. It's got Overly Attached Girlfriend, Bad Luck Brian, Good Girl Gina, Sheltered College Freshman and others who appear in the haunted house-themed video that aims to tout RealNetworks RealPlayer Cloud, a service that supposedly makes it easier to share videos.
The video is filled with an endless litany of internet memes that qill keep you giggling all the way through. How sharing a video can get any easier than sending someone a link we know not. Nor do we care. But, dammit, someone needs to find OAG a boyfriend!
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We thought Steve Wynn sitting atop his new hotel in Las Vegas was a cool stunt. That's nothing compared to the stunt Volvo Truck President Claes Nilsson just pulled. In a video that has garnered upwards of 750,000 views since September 1, Nilsson stands atop a Volvo FMX truck and says, "I've learned that when you want to make a YouTube hit, you need a hook at the beginning of the film."
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Jesus. Where do we start. OK, the easy stuff first. At 2:32, this "viral video," created by Hamburg-based Kinematograph 27/7, is two minutes longer than it needs to be. Second, these are supposed to be cops in NYC? With those accents? Third, why would a cop be such an asshole to a couple of onlookers? Fourth, who the hell would stick their arm into a dark hole without knowing what's in it? And fifth, who the hell takes a cow for a walk in New York city? Watch at your own risk.
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We get all sorts of work sent to us here at Adrants from companies looking to get some viral juice. Our army of ridiculously stacked, pleated-plaid miniskirt-wearing interns cull through thousands of submissions every day in search of something that might interest you or serve as a shining example of what the marketing industry is capable of.
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Over the past year, there were a handfull of video campaigns that not only went viral but also inspired people in different ways. From crazy dances and Ugandan rebel leaders, to men freefalling from space, this past year had something to keep everyone entertained.
These ten videos were huge hits and created a lot of buzz. Here's a list of ten of the top viral video successes of the past year. Can you do better?
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Describing its new work for UK mobile network Three, Wieden + Kennedy London said, "Shot against the dramatic backdrop of the Shetland Islands, the :60 spot follows the story of a stocky little pony. But this is no ordinary Shetland pony. With the scrape of a hoof, and a flick of his Tina Turner-esque mane, he effortlessly moonwalks along to the sound of 'Everywhere' by Fleetwood Mac."
Which is all that really needs to be said about this new commercial that touts a "pony mixer" that lets people remix the pony to dance any way they choose. Except, of course, that it already has over 1.4 million YouTube views since being released February 28.
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What's the easiest, most sure-fire way to guarantee your branded video will get millions of YouTube views? Digitally-manipulated dancing babies, of course! Following this well-known fact, Kit Kay in India launched a video in mid-January which now has about 2.5 million views.
The ad is hilarious. The baby laugh track is guaranteed to make you giggle!
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Today, Unruly Media, keeper of the ever popular Viral Video Chart, has unleashed a tool that is said to offer advertisers the ability to predict the viral success of videos.
Unruly's ShareRank promises to help advertisers optimize their content by determining, in advance, how much earned media they can expect to see.
Advertisers who use the predictive tool will gain insight into the psychological, social and content triggers that affect the success of their video content as well as learn the word of mouth potential of their video before they spend anything on media.
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