Slowly becoming famous for being the Comic-Con of short films, movies, music, and talks on a variety of topics, SXSW has ended, but not without a recap of the best moments. From politics to technology, and numerous other topics of conversation, the event offered something for everyone.
Celebrating the convergence of the interactive, film, and music industries, SXSW happens yearly to help creative people achieve their goals. The event educates and inspires people on a variety of topics. If you couldn't make it this year, but still want to know about the highlights, please read on.
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SXSW is a 10-day extravaganza filled with innovation, creativity and inspiration. The event offers hundreds of talks by industry leaders on a wide array of topics. However, planning your itinerary can be a challenging, even overwhelming, task. But it doesn't have to be. To help, I've put together a list of the top ten marketing talks you should consider attending at SXSW 2017. And it's all about chatbots for 2017.
By: Ido Iungelson, Mobbie Nazir, Asher Rapkin, Seth Harris
Automated assistance, or artificial intelligence (AI), is expected to revolutionize the way people communicate with brands online. With the launch of the Messenger chatbot this year, marketers are putting more thought into how they can communicate with their audience. This talk is about how social media artificial assistance is changing the way companies interact with their consumers and how this is expected to change the way they lead them through their sales funnel.
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Last month, you may have heard of a tiny little event called SXSW which took place in Austin, Texas. Well, that statement may have been true ten years ago but not today. Everyone on the planet has heard of, if not been to, SXSW.
It's no surprise that brands, beginning in 2010 or so, took note of the event's popularity and began their ever-expanding presence at the event. Some took a distaste to this expansion into a territory deemed by some as sacred and only worthy of attendance by geeks, coders, bloggers and the like. Others embraced the inevitable change and rolled with it.
This year, as with recent prior years, brands had a large presence at SXSW. But it's not just presence we see anymore. It's active participation social media to extend the brand's presence beyond attendees to the greater world at large. In addition to organic and paid efforts, many brands employ the proverbial social media influencer to aid in that effort.
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Anyone in marketing knows that authenticity is the name of the game if you want powerful campaigns. Well, there is nothing more authentic than real "uber fans" who promote your brand to their community simply because they love it. What could be better?
The only problem is brands often have difficulty finding those super fans, and identifying those with real reach. Crowdly, a Boston-based advocacy marketing platform, has figured out how to connect brands with their biggest advocates, and in stoking that relationship create potent advertising: according to Neilsen, 92% of consumers will believe their friends and family's recommendations over any others.
On my recent trip to SXSW, I was able to speak with Doris Shu, Crowdly's business development expert. She gave me the low-down on how advocacy marketing has worked for Crowdly, and how other brands can follow suit.
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It's sort of passe to talk about how much SXSW has changed over the years because, well, it has and there's no going back. If you feel the need to reminisce or wallow in the past, you can read this, this, this, this and this.
Or you can put you mind in a more upbeat mode and read 6 Reasons Why SXSW is Still Awesome, written after last year's SXSW.
In any case, let's move on. Did you go to SXSW this year? What did you think? Did you get out of it what you expected? More? Less?
Let's take a look at some of what transpired during this year's SXSW Interactive.
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Just when you thought SXSW couldn't possibly get any bigger. Expanding upon the success of past programming on this topic, SXSW Interactive is adding the SX Health and MedTech Expo to the slate of activities for March 2015 in Austin. The brand new JW Marriott Hotel will serve as home for this first-year exhibit space.
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