This Just In! Only 32 Days Left to Crowd Fund Super Bowl Commercial


This just in from the folks over at Kentucky For Kentucky hoping to raise enough money to get an ad in the Super Bowl.

"We've got 31 days left in our quest to crowd fund, produce, and air a epic Super Bowl commercial marketing the Commonwealth of Kentucky. A project fueled by Kentucky pride showcasing to the world all of the amazing people, cultural influences, destinations, and products that make Kentucky the greatest state ever. So far we've got $67,604 pledged of the $3.5 million goal. The party is just getting started and we're still confident we'll hit our goal and make history.

more »

by Steve Hall    Oct- 7-11    
Topic: Campaigns, Social, Sponsorship, Super Bowl 2012

USA Today Teams With Facebook For Super Bowl Ad Meter


Attempting, perhaps, to bring some reality to its Ad Meter, USA Today has teamed with Facebook to launch the USA Today-Facebook Super Bowl Ad Meter, an application which will reside on both Facebook and USA Today and allow people to rate Super Bowl commercials, the first time USA Today has tapped online consumers to rate commercials

Facebook Director of Global Business Marketing Mike Hoefflinger said, "The USA Today-Facebook Super Bowl Ad Meter is going to give millions of people the ability to not only interact with the various Super Bowl commercials, but to rate the ads and share with their friends on Facebook. Making the Ad Meter social brings it to an entirely new level and we're proud to be a part of it."

Of course it's all still just a popularity contest with no basis what-so-ever for measuring the actual success (or creativity) of the commercials.

by Steve Hall    Sep-30-11    
Topic: Super Bowl 2012