Starting a small business is no small feat and comes with significant challenges. But as a strong entrepreneur, you have kept your business afloat. But to ensure that your company keeps growing, you need to create a mind-blowing strategy to build your brand, and that will require creative thinking.
However, creativity sometimes is not that easy to come by, especially with all the things you need to do as a business owner.
While you struggle with conventional marketing and paying its high costs, a small business employing a secret weapon that helps them reap the benefits in plenty. If you master the art of Guerrilla marketing, success will be closer than you think.
If you are still searching for ways to make your mark in the business world, then this type of marketing is what you need.
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There's not much more to say about this work from creative agency Langland that was already said in the headline. Other than it's aim is to call attention to a new STD testing kit from Randox Laboratories that allows people to test for 10 STDs in the privacy of their own homes.
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So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank which took shoppers on an adventure which involved Owen Van Winter, an elf, Santa and a guy claiming to be Santa who turns out to be an imposter.
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I understand if you're a brand who's going to film a stunt or prank featuring big time sports personalities, you can't really ask them to wait around for days for the perfect person to show up so the stunt is viral-worthy versus lame ass boring. But don't try to pass something off as not staged when, clearly, it is.
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Borrowing heavily from the Paranormal Activity and Saw movie franchises, Danish apartment rental company Lejebolig is out with a video which aims to reming people to use their common sense when renting.
Apparently, there are a lot of fake landlords ripping people off and that's what this prank film aims to bring to light.
In the video, unsuspecting renters are taken to an apartment previously occupied by the now dead father of the landlord. Once the landlord leaves to let the potential renters check the place out, we get pictures that move by themselves, Billy the Puppet from Saw rising his tricycle, swaying lamps, a radio that turns on by itself and all kinds of other haunted house events.
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In what may or may not be a first, UK-based PR agency Houston launched what it's calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky.
This might be the only time an office move is worthy of news coverage.
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This is so cool. Coke has its Happiness Machines. Belgian snack brand Herta has The Football Machine. To tout their special Knacki FootBall snacks, the brand hooked up with Belgian football legend Leo Van Der Elst to create a vending machine inside which people could challenge Der Elst to a game.
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While they say they were simply showing their love and support for the World Cup, online betting site Ladbrokes was asked to remove a video in which a giant t-shirt is pulled over the head of Rio de Janeiro's Christ the Redeemer statue.
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Last week, two Hungarian creatives crafted a bit of ingenuity as part of their job seeking efforts. The pair, Zsofi Toth and Denes Szanto, took advantage of an industry gathering, the annual Hipnozis award show which occurred last Thursday night with the Friday Saver Project.
Knowing there'd be a good chance some attendees would wake up with a hangover the next day, the pair had a hostess hand out farewell gifts at the end of the night which consisted of a greeting card with contact information and an aspirin.
No word on any offers yet but the video is getting some good traction.
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Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and "hijacked" the event with an army of purple-haired women carrying IZEA placards and wearing IZEA t-shirts emblazoned with the hashtag #TheNewPurple, an obvious jab at Yahoo!'s corporate colors.
It was an effort to tout the company's belief that sponsored social content trumps display advertising.
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