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It's a Microsite. It's a Facebook App. It's Both! Help Andy Murray hit the ball at Radical Messenger. After you sign it first and send it to a friend of course. I think we need a name for the hybrid Facebook-microsite application thing the kids love so much. The Microbook? The Fap? Send your suggestions to the agency who came up with it, Aimaq & Stolle out of Berlin, Germany. Facebook Causes Adultery, Sprint Saves Screens, Gout Gets Week - In Indonesia, Facebook leads to adultery. - Sprint has an interesting new screensaver and it's powered by social media pulling in Facebook, Myspace, Twitter, YouTube and Flickr data as well as other real time elements, such as local traffic and bus schedules, the weather and Google matches. - Here's a new book called AD BOY: Vintage Advertising with Character which features retro ad characters. - During Internet Week, PSFK will hold an event to help peers and friends. The Good Ideas in Collaboration Salon aims to introduce entrepreneurs who need help with out-of-work creative professionals who are looking for fresh opportunities (paid, unpaid or other). - Who knew it was National Gout Week? Because Advertising Never Happens In Kansas. Crayons Attack 500 Computer Monitors at BBDO If you arrived at work in the morning to find your computer monitor scribbled all over with crayon would you: A.) Call HR and tell them Alev Biuky has gone insane and is roaming the hallways of random ad agencies at night? B.) Call IT and tell them Photoshop had an orgasm last night and left the remains all over the screen? C.) Call maintenance and tell them some kind of technicolor worm crawled all over your monitor? D.) Bring your kid to work cuz, ya know, the crayon's not really on your computer, it's on an acetate created to promote Bring Your Kids to Work Day. At BBDO New York? Yahoo to Serve Ads in Adobe PDF Documents Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. 1-Click Answers Bubbles Up Info, Ads We are no fans of in-text advertising from the likes of IntelliTXT and others but this new offering from Microsoft and Answers.com, 1-Click Answers, is user initiated and offers more than just advertising. With 1-Click Answers, which is a recommended add-on in Microsoft's IE7, people who Alt-click on any word will be presented an "AnswerTip" information bubble providing relevant information relating to the selected word or phrase. Clicking a "more" button in the bubble will take the person to the Answers.com site. 1-Click's advertising angle is the presentation of contextual text ads, currently provided by Google, at the bottom of the bubble. Broadening the use of the application - and reach for advertisers - 1-Click Answers will also work within any text-based desktop application. We probably wouldn't use it but we don't hate it. Journalist Still Loves Desktop Billboard Company Tessa Wegert is at it again trying to convince us that people want to see ads on their desktops and that AdDiem's Digital Billboard, a company she wrote about last week that serves content and ads to a person's desktop, is something people would actually seek out and download. We didn't like it last week and we don't this week as she positions AdDiem's Digital Billboard as a custom publishing solution and gushes about that particular medium's benefits. OK. Last week, as the name indicates, it was a digital billboard. This week, that same company has somehow morphed into a custom publishing solution. Which is it Tessa and why would anyone want it? Desktop Billboard Company Thinks People Want to See AdsOK, aside from the fact it's Pointcast all over again, why in the word would any sane human download a piece of software that seems, apparently, only to deliver billboard ads to your desktop? We're have a group head scratch here so if anyone can help us out, please do. Perhaps something is being misunderstood here but Tessa Wegert, writing on ClickZ. thinks it's the next nirvana of advertising claiming it has benefits of both the offline billboard of old and the measurability of the online banner. Oh sure, it's wonderfully customizable and can be targeted efficiently for the advertiser and it's permission based but what's the value for the consumer? If there is one, it's certainly not clear anywhere on the AdDiem website nor in the ClickZ article - unless you're a recipe hound. Perhaps desktop advertising will someday rule. We just don't see it yet. Then again, we were wrong about CBS's NCAA March Madness on Demand. Pepsi MyDaDaDa Designers Make Site Too Fat For Most You know, all you designers really ought to be testing your Flashtastic creations on a "normal" computer with the cache turned off. After all, most people who will visit your site won't have reloaded the thing a million times thereby having it readily and speedily available for viewing. For example, this site for Pepsi called MyDaDaDa which capiltalizes on the song, took agonizingly long to load. And once it did load, it never worked smoothly. Apparently, you can send the song around to your friends, watch ads, put the song and wallpapers on your phone, send a pre-recorded message to a friend, get screensavers and upload your own videos to the site. None of it worked well. Of course, it could just be our crappy laptop. Oh yea, the whole thing wraps itself around the World Cup Football craze. Sasquatch Found In Beef Jerky Promotion That Sasquatch just won't die. This time, he's alive and well for a Jack Link's Beef Jerky campaign that involves four TV spots, and online site and...please tell us this is going to stop soon...a MySpace profile. 
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