Where Does PR Fit Into Your Marketing Strategy?
Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals. The rise of digital media, however, has led to blending between the two practices.
by Sofia Hernandez Feb-28-23