Understanding the Difference Between Web Copy and Content Writing


If you're an aspiring or new writer in the content marketing space, then a few terms might have you confused, or you may be using them interchangeably. Web copy writing and content writing are two such terms. Although very similar in nature, web copy and content writing have distinct characteristics when it comåes toå publishing written material. Web copy is often encapsulated under the umbrella term of "content writing," but it has some unique characteristics that are not found in other types of content. Let's learn about them below!

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by Steve Hall    Feb- 9-22    
Topic: Tools

Writing Captivating Emails That People Want To Read


Do you open every email from every campaign you signed up to? Or are there some you just completely ignore? According to the numbers, with a mere 15-25% average open rate, this means a whopping 75-85% are completely ignored by the email recipient. So, for marketers who are using email marketing campaigns the big question is how do you design and create an email marketing campaign that people always open? Below are some easy tips and tricks to bear in mind for your next email marketing campaign.

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by Steve Hall    Feb- 9-22    
Topic: Direct

How Much Does an Effective Search Engine Optimization Campaign Cost?


The cost of SEO services doesn't have a definitive answer. This is because SEO pricing can vary depending on the scale of your business, your goals, your requirement for seeing results and the status of your search presence, among many other variables.

So pricing points will differ, and what is a steep rate for one business could be easily affordable for another.

Although it's crucial to know what you're going to be spending for marketing your business, it shouldn't dictate or limit your decisions. Because this is an investment toward commercial growth and not a cost.

People find businesses with a mere search online. A successful SEO campaign can deliver hundreds of extra leads per month and boost ROI. On top of that, SEO leads convert 750% higher than traditional outbound leads.

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by Steve Hall    Feb- 9-22    
Topic: Online