For a medium that is, perhaps, the oldest and most traditional, the outdoor industry has done an admirable job in recent years keeping itself relevant as everything goes digital...including the industry's own billboards.
To help people show their appreciation and love on Mother's Day, Lamar Advertising has launch a hashtag campaign which encourages people to upload an image of themselves with their mother to the brand's Facebook page or to send a tweet using #InspiredByMom.
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Remember the Northwestern student who created a Lego version of herself and used it as a resume to apply for summer internships ad agencies? Well the student, Leah Bowman, has been hired by Energy BBDO and will start work in late June.
She writes on her imgur gallery, "A few weeks ago I was "that LEGO intern girl" but now I'm officially a BBDO Account Management Intern!"
Well congratulations, Leah!
Hahaha. This is too funny. Then again, we are easily amused. Then again, we're talking about dancing dogs! Hip hop dogs. Latin gods. Electro dogs, Disco dogs.
Dog treat company MISFITS, with help from Proximity Canada, is out with The Gif Dog Party, a site on which you can choose a song, a venue and a posse of dogs to get their dance on. And the, of course, share the whole creation to your social media followers.
And that's it. Have fun.
After an 8 year lapse, Kirstie Allie is back with Jenny Craig in a new LXRD-created commercial in which, well, she begs Jenny Craig to come back to the weight loss program so she can lose 20...no, 30...pounds. Will she succeed? We assume the campaign will, over time, let us know.
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Who Is Hosting This, a hosting site rating site with its own viral marketing desires, is out with an infographic entitled 5 Reasons Your Awesome Content Isn't Going Viral.
The infographic takes a look at what makes content shareworthy and sites what can detract from that such as lack of emotional appeal, bad timing, poor design, poor distribution and more.
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Taking an out of context, you-had-to-be-there approach to promoting Colonial Williamsburg, The Martin Agency is out with two new commercials which aim to highlight the destination's many attractions which, when explained out of context, can be a bit off putting.
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Oh the amusement you can find on Reddit. One Reddit user, Tsja87, has offered up a rant that aims to tear down the very purpose of advertising calling it a pointless career choice.
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Here's an interesting, if odd, approach to promoting a show and train ticket offering from a travel agency.
On April, 8th and 9th, Voyages-sncf.com, with help from TBWA\Paris, created an interesting installation on the streets of Paris with some oversized interactive figures.
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Marketers; always up to something. Struggling marketers; always resorting to desperate measures.
You've probably never heard of the Angel of the North. It's a large structure of a 66 foot tall angel with wings that are 177 feet across. It's located in Gateshead England. It was created by Antony Gormley in 1998 and was created to celebrate the work of coal miners and signify a transition from the industrial age to the information age.
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