How in the world could we not write about this? What's funnier than a baby laughing at a silly commercial? Or a baby laughing at anything for that matter? And, thanks to YouTube, we now have hundreds of these videos to enjoy in perpetuity.
Here's one of a baby cracking up while viewing Geico's The Martin Agency-created Dikembe Mutombo commercial. Via.
Predictably, a few fuck heads (and that's really what they are) had to make several idiotic racial comments.
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Having worked in several advertising agencies over the course of many years, I can attest to the fact that new business is both the lifeblood of an agency and its biggest nightmare. It's very difficult for an agency to say no to new business. Why would they? New business means more revenue and more revenue means more success.
New business can breathe new life into an agency that, perhaps, has become stagnant with current clients. On the other hand, new business, poorly chosen, can wreak havoc on an agency's inner workings, its culture and its people. We thought it might be interesting to ask a few agency executives how they approach new business and how they decide it might be best to just say no.
Crafting an article I wrote for Central Desktop, I spoke with several ad industry executives to get their take on how they view and approach new business, why they pitch, why they don't and how a piece of new business can affect an agency both positively and negatively.
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It's not news that media companies are struggling to maintain healthy revenue. Seismic shifts have occurred over the past two decades that have dramatically altered publishers' ability to leverage advertising to make ends meet. From programatic buying to banner blindness to the rise of owned media, publishers' revenue streams have been slowly chipped away to the point where many can no longer survive.
But there is hope. There is a pot of gold at the end of the rainbow. While that might sound trite and overly optimistic, it's not.
Today, HubSpot Publishing and ISV Partner Program Sales Manager Melanie Collins wrote a blog post entitled Why Media Companies Are Struggling (And How Inbound Marketing Can Help) which outlines four ways inbound marketing can help publishers maintain a healthy revenue stream.
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- A new study finds too much social media usage causes low self esteem in teenaged girls? How about in us grownups who can't stand reading about the latest and greatest accomplishments of their peers?
- Joe Jaffe's Evol8tion has acquired Bob Knorpp's Beancast podcast. Bob will continue the podcast and become SVP Chief Analyst of Evol8tion's BrandWatch product.
- A grounded viewpoint on inbound marketing that doesn't trash inbound marketing.
- This is just funny. To promote the 2013 Wiener Nationals (a dog race), Orange County-based DGWB shot a promo using GoPro cameras.
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Cleveland-based Marcus Thomas is out with a new campaign for organ donation entity Lifeblanc. Fronting the campaign, which aims to reach 18-25 year olds, are two TV :15s which aim to illustrate just how easy organ donation can be.
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Can someone please explain this ad? No. wait, we get it. Entitled Waiting is Over -- for TelecomNZ from Saatchi & Saatchi New Zealand and produced by GoodOil -- it's all about waiting. Waiting for something to happen. Anything. Anything at all! Because nothing actually happens in this ad. It's just a bunch of dramatic still shots. Which, we suppose is the point. Because all you get with slow internet is...dramatic, frozen, still shots. Kind of like the way images would load back in dial-up days.
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"It's not quite Carling," says the butler as he offers a Carling to the nursery designer who has just completed his design for William and Kate's royal baby nursery. The work, from Creature, reminds us its important to know the details before you embark upon work as important as this.
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To hammer home the point The Effies are all about results and not Festival of Creativity-style Cannes Lions which honor work just because its creative, New Zealand agency Whybin\TBWA created a series of videos in which three New Zealand creative directors undergo polygraph tests. The work is part of the Results Don't Lie campaign for the New Zealand Effies.
Participating in the videos are Y&R ECD Josh Moore, Colenso BBDO ECD Steve Cochran and M&C Saatchi ECD Dave King among others. In each video, the participants are asked several routine life questions and then questions about their work and the Effies specifically.
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Hmm. Nowhere near as awesome as a Lacta Chocolate love story but this Grey New York-created work for Downy which incorporates a cover of Alphaville's Forever Young -- that awesome early eighties, post punk-style ballad -- comes as close as any detergent ad could.
Entitled Forever Downy, the ad is an ode to the clothes we wear because we live our life in them. And they have meaning. Especially that t-shirt you got at a concert which led to a hook up which led to a baby which led to you letting your child wear that t-shirt which started it all.
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