Every year, Swiss lingerie brand Triumph debuts a concept bra. Past efforts have included a tourism-themed bra, the Hanshin Tigers Bra which honored the Japanese baseball team and a bra that claimed to help women quit smoking.
This year the brand has introduced the Abenomics bra which is named after Prime Minister Shinzo Abe. The bra is a nod to Abe's "three arrow" economic plans which aims to hoist Japan out of its present deflationary state by raising inflation 2% each year.
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You never get a second chance to make a first impression. That's why your homepage is undoubtedly one of the most important pages on your website.
For any given company, the homepage is its virtual front door -- and face to the world. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. Despite mom's best advice, unfortunately, a lot of people still judge a book by its cover.
Don't let that happen. Flip through these 54 examples of brilliant homepage design to inspire your own homepage design strategy.
Prison. War. Switched at birth. These are the topics central to a new and strange TBWA\Hunt\Lascaris campaign for Uniball pen. Each of three spots takes place in a setting (prison, war, in a girl's bedroom) where the subject receives a letter that is then read in one of three fonts (Edwardian Script, Comic Sans and Broadway). Oddness pursues.
We think it's the poor girl who gets the worst news in the campaign but each version is a bit weird in its own right. It's a decidedly different way to sell pens that, let's be honest, no one even uses anymore but we can't fault the brand for trying.
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