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Purina Gives Us Big Thoughts From Small Animals A series of six videos, all of which follow the animals-are-cute-so-we-will-use-them-to-get-lots-of-social-sharing strategy, aim to share with humans the many benefits of Purina's Small Animal Food. We get wisdom from a rabbit, a parakeet and a hamster on the various trials and tribulations of being an animal. Colle+McVoy created. WalkAbout NYC to Highlight Independent Ad Agencies WalkAbout NYC, a first-of-its-kind event bringing together New York's independent ad agencies, will occur October 19 from 12PM to 6PM. Eighteen agencies will open their doors to the public for WalkaboutNYC 2012. This event aims to offer an inside look at the designers, writers, and technologists currently shaping these new independent agencies. Although the four top creative agencies (Interpublic, Omnicom, Publicis, WPP) have in some cases cut staff sizes, independent agencies have been growing significantly. Just last year, WPP acquired independent digital agency AKQA in a deal valuing the company at $550 million. Alex Bogusky Attacks Soda Brands With Parody Video Since he once worked on the Coke business while at Crispin Porter + Bogusky, one could argue Alex Bogusky is being hypocritical in creating an anti-soft drink video for the Center for Science in the Public Interest. The four minute video, which features Coke-like polar bears, is a litany of facts and figures about how sugar is wreaking havoc on humans. Or, one could argue he's simply providing awareness to the other side of the story; the story told by various cause groups that don't have enough clout to counter the billions spent on messaging by soft drink brands. Belgian School Girls Forced to do Hard Labor Well this would certainly be a surprise. At several Belgian schools, Duval Guillaume pranked the girls into thinking they would be doing something special for the day while the boys headed to class. Well after thinking they'd be doing something fun, the girls were informed they'd be peeling potatoes, washing floors and cleaning toilets. Of course, they hated it. When asked why they were being made to do these tasks, they were told, "Because you are girls." And when the boys wondered where the girls were, they were told, "The girls do girl things and the boys do boy things." How Social Media Can Deliver Positive ROI For Your Brand If you are a brand or an agency attempting to decide whether or not social media marketing is worth the investment, consider these numbers from recent studies of social media users:
Download the free report now to find out how your brand can maximize its social media investment. Old Navy Celebrates Five Million Fans With Huge Human Coupon Upon reaching five million Facebook fans, Old Navy released a gigantic human coupon. The 120 X 60 foot coupon, created by hundreds of people, including many current Facebook fans, was posted to the brand's Facebook page last night. Offering fans 30 percent off any purchase, the coupon, created by Crispin Porter + Bogusky, features a barcode consisting of 88 placards that will be readable by in-store scanners (when printed out, of course). Check out a video of the coupon's creation below. Affiliate Ball Set to Rock Affiliate Summit West Again The Affiliate Ball, organized by the super-awesome Darren Blatt, is back as an official party of Affiliate Summit West in Las Vegas on January 14th, 2012. Entertainment for the night and the location will be announced soon. Last years event at ASW, held at the Rio's Crown Theater (this year's venue TBD), was an amazing event. With Nelly as the headliner, people rocked and had an amazing time. How to Master Facebook Marketing in Ten Days Everyone's doing it. No, not that. Facebook marketing! With the social network recently surpassing one billion users, it might be wise to give Facebook a spot in your marketing plan. HubSpot is out with an eBook that will get you and your brand up and running on Facebook in no time. Here's what you'll learn: - Evaluate successful Facebook pages Sound good? Download the free eBook now and get Facebooking! Gucci Debuts Pinnable Ad Banner, TomTom Does Robot - Gucci has debuted an ad banner with a Pinterest pin button. Viewers can click it and pin one of two images. - Interesting don't text and drive PSA from Fishman Marketing. iDrove, iPod, iDied. - Don't stare at the boob. - JetBlue's Election Protection says Live Free or Fly. - TomTom does the Robot. Hmm, there are a lot of talented dancers working at TomTom. Khanna\Reidinga created. - Five funny language school commercials. - Wieden + Kennedy is out with some more of Southern Comfort's beach walker. Ladies, You Need to Break Up With Your Bra According to Indian lingerie brand Amante, eight out of ten woman wear the wrong bra size with most choosing a cup size that's too small and a band size that's too large. With that bit of knowledge coupled with the insight that, according to Amante, women are embarrassed to look at ads featuring scantily clad women in public, the brand has launched a very ?unsexy" campaign urging women to break up with their bras. Of the approach, Amante CEO John Chiramel said, "This campaign has been carefully thought through, in not trying to objectify women, but more about dealing with the real issues and educating the consumer, so that they have an enjoyable experience wearing fine lingerie," 
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