Barbarian Group is out with some stellar new GE work that extends its recent work for the brand's GE Flyover work which takes people inside factories where GE technology is used.
In this version, visitors can select from one of three locations for each mission. These locations feature technology GE has placed in action and the goal is to highlight the people and the machines behind GE. Selections will be then voted upon and the GE helicopter will head out on its mission.
The work acts on recent GE and Buzzfeed study findings that indicate shared creative content yields far greater results than simple online paid placements.
more »
Very, very cool. To celebrate the one year anniversary of Coke FM, the brand's online radio station, JWY Brazil turned an issue of Brazilian teen magazine Capricho into a speaker dock for an iPhone. With some simple die cuts, the agency turned the magazine into a lasting branded element. Well, at least for those who can't afford a real iPhone dock.
With the new iPhone making every existing docking station obsolete, this iphone magazine dock may have a longer than expected lifespan
more »
Well if only batteries could actually achieve what San Francisco 49ers pro linebacker Patrick Willis achieved. Powerful new work from Saatchi & Saatchi NY, Trust Your Power, offers a moving portrait of Willis, the challenges he faced growing up and his drive to overcome them.
more »
Here's a job (probably an easy one) for the guys over at Who Is That Hot Ad Girl. And this girl is an actual ad girl. As in one that makes ads, not just appears in them. This video is Deutsch LA's entry into LA's AdJam 2012 which takes place this Thursday at House of Blues.
In the video, entitled Helvetica, the agency rocks out to KISS's I Wanna Rock and Roll All Night.
more »
Once again, here's your weekly roundup of some of the more interesting jobs to be found on the Adrants Job Board. You can always find the listings in the right hand column of the site or here on the job listings page. Read on for this week's interesting job opportunities.
more »
It seems that no amount of publicized social media faux pauxs let alone general marketing faux pauxs over the past hundred years are able to prevent other brands from becoming bumbling idiots ripe for ridicule. Today's marketing dunce cap goes to Health provider HealthNet which saw fit to use a fake tweet on a billboard (spotted in Portland, Oregon) to promote its site.
The tweet, "Affordable, fits my biz needs - smart health plan #healthnetcares," reads as if it were written some social media buffoon with just enough pompous "guruism" to convince his clueless superiors "this will be a really cool billboard!"
more »
A few years ago, Taiwanese actress Lin Chi-Ling teamed with Chinese fashion label Cosmo Lady to represent the brand as well as help design a line of clothing. A recent ad to tout the line has been banned by the Chinese state TV channel CCTV because it was deemed "too sexy" and, humorously, thought to "raise crime rates."
Wait, what? Raise crime rates? How does an ad featuring a super hot, deliciously curvaceous model playfully dressing and undressing herself in cleavage-enhancing lingerie cause violence? The worse this might casue is cause rampant masturbation and when has that act ever harmed anyone?
more »
With the rebirth of MySpace, introduced by a slick video featuring Justin Timberlake, new owner Specific Media (and Timberlake) is looking to get the social network's swagger back. The new look centers on a image-heavy, horizontal layout similar to Pinterest. Taking pragmatic view, the new MySpace incorporate "rivals" Twitter and Facebook but will remain focused on music.
Specific Media purchased MySpace for $35 millon from Rupert Murdoch after he, several years earlier, had paid $580 million.
In the video, we are told MySpace will be "staying true to our roots in one important way - empowering people to express themselves however they want." But let's be honest. That's a catch all phrase that will allow the entity to do pretty much whatever it wants.
more »
The One Love Foundation, in partnership with the Johns Hopkins School of Nursing and the Michael and Kim Ward Foundation, have launched "Be 1 For Change," a new campaign to combat relationship violence among 16 - 24 year olds. Created by Renegade Communications, the campaign is in honor of Yeardley Love, the University of Virginia Student who was murdered by her boyfriend.
more »
The California Milk Advisory Board is out with a new video, the latest directed by Fred Savage. In the video, two girls lip sync "iYiYiY" by Cody Simpson to their webcam.And a cow joins in. Yea, a cow. It's cute enough so send it to all your friends. Sned it to your kids. Send it to your parents. They'll all love it. And Deutsch will thank you for sharing its work.
more »
|
