Earlier this month we noted new "it girl" Kate Upton would be front and center in a new Carl's Jr. commercial. Well, here's a two minute, behind-the-scenes look at the shoot. Kate talks about how she "brings the lingerie" and 72andSunny CCO Glenn Cole talks about how Kate Upton and Carl's Jr. gives young hungry guys what they want. What we want to know is just exactly what these young guys are hungry for.
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And now we know what all the commotion was this morning in Grand Central station. Fashion's biggest names (and former Brits), including Victoria Beckham, Anna Wintour, Hamish Bowles, Tamara Mellon, models Karen Elson and Jourdan Dunn, Georgina Chapman and Keren Craig of Marchesa, and David Neville and Marcus Wainwright of Rag & Bone, were standing on the subway platform. They were there with British Ambassador Sir Peter Westmaccott to hype Britain's GREAT campaign, an effort make the rest of the world understand England is still cool even if it's now just a tiny island in the North Atlantic.
Ladies, what would you do if a hunky plumber showed up at your door and said, "I'm here to snake your drain"? How about if another appeared and said, "I'm here to flush your pipe"? And how about if a Barry White-ish voiceover intoned something about a long snake?
Would you invite them into your bedroom and have your way with them? Or would you suddenly realize standing in a grocery store next to Liquid Plumber and fantasizing the whole thing?
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We all know Target is the cool place to shop for discounted stuff. And we all know injecting parkour into your advertising is cool too, right? Well perhaps not for much longer. Is anyone sensing this meme is about to jump the shark? We're not faulting the ad. It's actually quite playful and fun. And, as we all know, those of us in the industry get tired of things before the rest of the world even knows they exist. So shall we just sit back and expect to see another year's worth of parkour-powered ads before the industry moves on to something else?
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Alright, alright. How can we not cover follow up work to that freakishly amazing Skittles ejaculation video from last July? Directing team Jordan Sharon and Keith Hamm are at it again, this time spoofing Reece's with a freakishly delicious take on child birth. One must simply watch to experience the delightful oddity of this wonder.
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It's never a good thing when an agency lays off people. But that is the current plight over at Goodby Silverstein and Partners which recently lost several clients. Coming to the aid of these recently unemployed Goodby staffers is JD Beebe who created Grab Some Goodby, a site that has gathered together information of the recently laid off making it easy for those looking for talent to hire.
Nice work, JD. Now everyone go to the site right now and check out the talent
Here's hoping none of us ever experience a brain surgeon like the one in this Barton F. Graf-created commercial for Kayak. It's the next installment in the agency's Search On And Done campaign.
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Well here's something useful. Can't get your baby to stop crying and go to sleep? Philips Avent has the answer. Check out this video for tips and then head over to their site. The video is a collection of apparently real life ways to get your baby to stop crying and go to sleep.
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Altimeter Group's newest analyst, Rebecca Lieb, is out with her first report, Content: The New Marketing Equation. Available for download tomorrow at 1PM EST from Lieb's blog, the report will outline the five stages of "organizational maturity" companies must pass through to truly embrace content marketing.
For the report, Lieb interviewed 56 marketers including executives at Coke, Ford, IBM, GE, Nestle and Adobe. She queried each on their content marketing activities, the resources they use, the training they provide employees, and the relationships they have with outside content marketing partners.
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There are, of course, many ways top promote the release of a new album. There are, however, not many as strange as this promotion for the new Dirty Deeds album, Let's Be Friends.
Nude musical chairs? Mixed feeling about this one. Not a fan of hairy asses. Nude bouncy ball? This one's not bad but the woman has a chest like a boy. Someone else's naked ass on my chair? Definitely not a fan.
Watch below. And no, there are no actual nude parts. All thew crucial areas have been covered.
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