Dear Young People, you are too stupid to understand such concepts as tax benefits, fixed premiums, insurance and mortgage rates. But you are fully capable of playing an online game! Believe it or not, that's the strategy and concept behind new work from McCann Digital Tel Aviv.
The agency has launched The Moments Game, a sort of Game of Life that aims to educate stupid young people about financial concepts and their importance in life. Claiming campaign success, the agency notes the site has had 162,000 unique visits since launch with an average time spent on site of 14 minutes. That's like concluding people enjoy going to the dentist because they spend thirty minutes in a chair as someone picks at their teeth.
How about something meaningful like a test at the end of the game to determine what players have learned. Oh wait. That would be hard. And stupid people don't like hard.
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If Axe can convince guys its fragrances attract the hottest women on the planet simply by applying it, it must think it's customer base is pretty stupid. Which is why we are confused by the brand's recent launch of Anarchy, a graphic novel that asks fans to help create the story. Why the brand thinks its customer base has the intelligence required to create a plot scenario other than one centered on huge breasted women in tiny bikinis bouncing their way down the beach is beyond us. Oh wait, the comic features huge breasted women. Makes perfect sense to us now.
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Every year between Christmas and New Year's we sit down to take on the daunting task of compiling a list of the hottest, raciest, sexiest ads of the year and offer up a year-end advertising-fueled orgasm of epic proportion. So sit back, relax and get ready to be, well, entertained as it were.
If you've never heard of Justine Jaro, we guarantee you will seek her out after you marvel at the use of her pulchritudinous boobs to sell jeans or, along with her equally hot sister, Dawn, engage in every conceivable porn cliche from the feathery pillow fight (while wearing lingerie, of course) to hand bra poses atop a skyline to pleated, plaid, miniskirt school girl antics to frolicking in bed to the liquor facial to alluring candy chewing to the gratuitous booty shot to hairbrush singing. OK? Caught your breath? Ready to move on?
Delivering an entirely different sort of come hither sexiness is Keira Knightely who, after applying her Coco Chanel, hops on a motorcycle and heads over to her photographer's place. She then proceeds to tease, entice and lead him on only to, well, get up and leave. No that's just plain mean, Keira!
In the Coco Chanel ad, Keira was in complete control. In this Lynx Excite Fallen Angel commercial, Kelly Brook is far from in control. In fact she is in dire need of exactly what the photographer above needed. Yes. It seems Brook was left behind when the rest of the angels fell to earth to find their men. Left behind. Left writhing in a state of perpetual, hyper sexualized ecstasy. Pent up with explosive desire because she hasn't found her match. A match who can offer her much needed release from all her unrealized desire. Desire so powerful it causes her to moan with wanton abandon from the clouds above. Desire which brings her to the edge of nirvana but refuses to deliver. Desire which, if not given the chance to release itself in a flood of orgasmic delight could very well cause the world to end as we know it. OK. We'll wait. Go ahead. Check your blood pressure. All good? Good. Let's move on.
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