Tips and tricks for creating yet another lame "viral campaign."
1. Make sure you shake the camera when filming as if you were having a seizure. Because everyone knows only professional camera operators can hold a camera still.
2. Make sure you employ painfully contrived situations such as two female friends who are far too old to actually be caught dead on camera singing, "Don't you wish you were hot like me?"
3. Make sure you feign fear and incessantly zoom in and out on a mundane "clue."
4. Always type "WTF?!?!?" in the description of your video.
5. Hire a grandfatherly figure to lend some levity and calm to the stunt because, hey, grandpa never lies.
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In what looks, at first, like yet another demonstration of an auto manufacturer's obsession with proving its vehicles are high performance race cars even though that speed and agility is never needed on public roadways, DDB Spain has created an interesting promotional sponsorship device for Audi's association with Real Madrid and FC Barcelona.
The two teams, both of which have Audi as an official vehicle sponsor, are set to go head to head next Saturday, December 10 in the Spanish Derbi. A video, which looks like a couple of Audis just drifting around a few pylons turns out to be a pretty ingenious approach at creating a layout for an ad which ultimately appeared in print. Watch the video to see the result.
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Joop, some kind of fancy fragrance brand, has hooked up with "James Charm," a smarmy fellow who has all kinds of atypical strategies for picking up women. In his third video, he advises one of the best places to get the girl is in the ladies room. Seriously. After offering a detailed, step by step approach to leveraging the ladies room, Charm reminds viewers not to forget your secret weapon, Joop fragrance
We have just one thing to say about this. Any man who buys cologne in a pink bottle deserves to spend his life in the ladies room.
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