On September 21, Business Development Institute will host Mobile Social Communications 2011: Case Studies and Roundtables, a one day conference designed to share mobile success stories from brands that have realized tangible business goals through the use of mobile strategies.
The conference will answer the following questions: How do brands participate in mobile social gaming to achieve marketing objectives? What are the best examples of how leadings brands use mobile social strategies to achieve business goals? How are location based platforms such as Facebook, Foursquare, and Yelp working with brands to connect with consumers? How do marketers and communicators embrace virtual currency in the mobile social space? How do you integrate mobile social strategies into your enterprise's marketing and communications platform? How do you overcome challenges from extending existing social media platforms into the mobile space? Who are the leading agencies and technology players that have experience in helping brands create and execute mobile social strategies?
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Jesus! Don't watch this rail safety commercial unless you are a fan of those Saw movies. While the ad doesn't go so far as display the graphic torture porn gore the movie series did, you'll still feel a bit...um...torn apart after viewing this ad from the Government of South Australia.
In the ad, we are informed a train's engine has over 1,000 horsepower. The visuals remind us of that with a thousand horses running in four different directions building up speed to pull what's at the end of their ropes. The result will not be pretty.
The message? Think about that before you cross the tracks.
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It's really no surprise this latest Kia Soul Hamster ad from David & Goliath is getting a bad rap. After all, sequels rarely live up to the original. The first two outings in this campaign where original and amusing. Looking back at the first spot in this campaign, you can sense the originality in the concept.
Upon viewing the second spot, you can sense the progression of the campaign and the central characters from early onset hipsters to full blown hip hop stars of the hood. Sadly, the third outing has reduced the hip hop hamsters to caricatures of themselves. They've become the comic relief in a video game.
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Is it just us or is the match up between Sears and the Kardashians a total non-sequitur? Number one, you have an extremely conservative, run-of-the-mill department store that's the last thing on anyone's mind when the word "fashion" enters the conversation. Number two, you have the Kardashian sisters who, in some circles, are the furthest thing from run-of-the-mill.
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