Well here's a no-brainer. Back from Cannes and digging through the Adrants inbox full of press releases announcing the latest campaigns, hires, fires, account wins and losses and general idiocy like why we simply must talk to a particular ad exec because, god dammit, he's got something to tell us we've never, ever heard before in the history of advertising...we find this little item from EyeTrackShop.
EyeTrackShop tells us they've developed the first eye tracking solution for webcams which will "revolutionize the way in which businesses can conduct market research by bringing convenient, cost-effective marketing data to the masses."
Which is really just fancy PR speak for saying, "Now we can confirm what everyone already knows: people stare at ass" The take away? Obvious. Every ad should have an ass in it. Got that? Good. Now you can go on with your Tuesday armed with this very important knowledge which will dramatically alter they way you approach all future ad concepts.
On Saturday night in Cannes, the final Lions were handed out. You can read all about that here. It as a long ceremony. Longer than it should have been according to those with whom we spoke. There's the feeling Cannes Lions is doing a wee bit of gouging to up revenues by adding additional category after category. We'll let others debate that because this is a happy place and we like to talk about happy things.
Speaking of happy, the Lions Closing Gala was held Saturday night following the Awards ceremony. As with the Opening Gala, the event was help at Carlton Beach. It was the usual lavish affair with more food than anyone in attendance could possibly have eaten. And there was the wonderment of being together for the last time with close friends and those met just this week.
At the Gala, there were the annual fireworks which were spectacular enough to be categorized as Jul4th-quality by some. Fireworks then gave way to dancing and dancing gave way to, well, use your imagination.
The infamous Tractor party was held last night as well and by the looks of the door (yes, it was just about the only party all week we didn't get into) it was the sort of party where the personal bubble is immediately popped and one's personal space becomes everyone's space. In other words, a sweat fest.
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