Once again, Cannes has announced its 48-Hour ad contest for creatives aged 18 to 28. On May 13, Cannes will release a creative brief for a charitable organization and contestants will have two days to shoot, create and edit a video. Then, contestants will have to do whatever they can to make the video "go viral." The winner will get a free trip to Cannes from June 19-25 and will have their video entered into competition for a Cannes Young Lion.
Last year, the brief was for WaterAid, an organization that brings clean water to the parts of the world that don't have it. One of the entries featured a guy talking out of his ass. The brief will be available at the Cannes YouTube page at midnight at May 13. Judges for the contest include CP+B CD Tom Hauser, Ogilvy ECD Gerry Human and Momentum ECD Meera Sharath.
Seems Sofia Vergara has been quite busy in the ad world as of late. Having just completed commercial work for Pepsi in which she appears on a beach in a bikini with David Beckham, Vergara will, for a second time, appear in the Got Milk campaign.
Dressed in a conservative white dress, the Modern Family star sports the milk mustache.
In other Sophia Vergara ad news, there was a bit of a controversy over her appearance in a print ad for Pepsi which purposefully or otherwise concealed her "assets." More of a tempest in a teapot than anything else. And she's also appeared in a Bally Fitness commercial in which her "assets" are on full display.
Rupert Grint who plays Ron Weasley in the movie series Harry Potter was tapped to appear in England's version of the Got Milk campaign. Called Make Mine Milk, the campaign does the milk mustache thing and Rupert will be seen on posters and the sides of buses all over England, Scotland and Wales.
And like a PR rep fisted a press release down the poor guy's throat, Grint said, "I come from a big family and my mum always made sure we had lots of milk to drink as kids. It's low in fat, refreshing and good for you, and really tasty too. Nowadays I still have milk with cereal for breakfast and always try to pick up a milky cappuccino when I'm on set or on a photo shoot - it's important to get your daily dose of milk."
You can, of course, see Grint on the big screen in the final chapter of Harry Potter in theaters soon with words far more eloquently placed within.
Thursday, The One Club will host its 36th Annual One Show, which, each year, honors creative work from around the world and is judged by an international jury of award-winning art directors, copywriters and creative directors. One Show finalists will compete for Gold, Silver and Bronze Pencils in fifteen categories.
Old Spice guy Isaiah Mustafa will host the evening's awards presentation along with presenters Jennifer Esposito and Zachary Booth. And Grammy Award winner Questlove will be on hand to provide entertainment
Of course, Mary Warlick, CEO The One Club will be present as will Kevin Swanepoel, President The One Club and other "creative luminaries" such as John Norman, Chief Creative The Martin Agency, Rob Reilly, Crispin Porter Bogusky, David Lubars, Creative Director BBDO and Jim Douglas & Kim Berk, CBS Radio Attitude Group and Neal Shapiro, President of PBS station Thirteen/WNET New York City.
Want to go? It's this Thursday night staring at 6PM at the Alice Tully Hall at Lincoln Center.
Corona Extra and MTV have teamed on a new Facebook campaign recently launched in Europe called Experience The Extraordinary - The Challenge. The Challenge is a contest that lets people describe and share their dream experience. Corona and MTV will then make it happen.
Here's a video describing the campaign campaign.
Remember that Hardee's commercial with Miss Turkey in a Turkey Burger Bikini? Now the brand has placed that bikini on eBay and will sell it to the highest bidder. It's kind of brilliant and fetishistically freakish all at the same time.
But we're sure there are enough panty sniffers out there to drive the price up to a respectably significant figure.
