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Morality Testing Web Series Promoted With Killing Game

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The Booth at the End is a 62 episode web series that tests the moral fiber and fortitude of its characters. Xander Berkley stars is the main character and sits at the booth at the end of a diner. People come to him with things they want: a parent with a sick child, a woman who wants to be prettier, a nun who wants to hear God again.

For a price, Berkley can make these desires come true. In exchange for what they want, these individuals must sacrifice their morals and perform tasks they otherwise wouldn't. They may be asked to set off a bomb, rob a bank or kill a child. They then must return to the man and describe every step in detail. As the characters' tasks begin to overlap, complications ensue. But the man never forces anyone to do anything.

Promoting the series is an online game called Can You Kill which requires the player to shoot a person and then explain why they shot the person when they did. Once the mission is complete, the reason can be tweeted or shared on facebook.

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by Steve Hall    Mar-22-11    
Topic: Games, Online, Video



Boobs and Butts Front and Center in 'Unauthorized' Top Spin 4 Ad

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This one may not be up for long. A new ad for 2K Sports' game Top Spin 4 features Serena Williams - billed as the world's sexiest tennis player - and Rileah Vanderbilt - billed as the world's sexiest tennis gamer served up as a delicious meal of lingerie-clad slow motion boobs, in-your-face butt and orgasmic moans.

Though the ad did emanate from 2K Sports, the brand is distancing itself from the work telling Joystiq, "As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title's final marketing campaign and its distribution was unauthorized."

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by Steve Hall    Mar-22-11    
Topic: Celebrity, Commercials, Racy, Video



Gisele Bundchen Fronts H&M, Billboards Hacked, Teen Pop Sucks

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- Gisele Bundchen fronts the new Spring 2011 ad campaign for H&M.

- So here's the video of that guy hacking billboards in Times Square. Except he's really not hacking them. It's just another promotion for yet another movie. Of course you'd never know that simply from watching the video.

- And for anyone that didn't see this coming a mile away, AdWeek and its four sister publications, Hollywood Reporter, BrandWeek and MediaWeek are up for sale.

- If you really, really want to see what passes as teen pop these days, watch this video.

- Mullen has hired Kristen Cavallo as Chief Strategy Officer.

by Steve Hall    Mar-21-11    
Topic: Campaigns, Celebrity, Outdoor



Vida Guerra Lends Assets to PETA

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Continuing its obsession with nudity, PETA is out with yet another video featuring a near nude celebrity talking about how bad it is to eat meat and how we all should Go Veg. This time around, it's the bootylicious Vida Guerra who talks about the health benefits of going vegetarian and why it's cruel to wear fur.

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by Steve Hall    Mar-21-11    
Topic: Cause, Celebrity



Top Two Characteristics of Successful T-Shirt Models

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Cracked has put together an insightful analysis of what makes the perfect t-shirt model. While being attractive is important as well as having the ability to act and smirk properly, the top two characteristics of any successful t-shirt model are "two bouncy, juicy, perky" boobs. And the bigger, the better. Well, that is until the model herself thinks they're too big.

So now that you've acquired that important factoid, you can now return to the more mundane aspects of your job: selling shit to people who neither need nor want your product. But if you use a t-shirt model, it'll be fun and, after all, fun is what this business is really about, right?

by Steve Hall    Mar-21-11    
Topic: Specialty



VW Touts BlueMotion With Etch -A-Sketchy Commercial

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We have no idea what's being said in the DDB Brussels-created commercial for Volkswagen but we like it. We like it a lot. Perhaps you French speaking readers can translate for us. It is French, right? Anyway, we like the creative concept here. Well, at least we think we do. Who knows what we'd think if we actually understood the commercial.

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by Steve Hall    Mar-21-11    
Topic: Commercials



Classmates Rebrands As Memory Lane

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What with the proliferation of Facebook and the three million other forms of online communication, it's amazing a site like Classmates.com is still in business. Ask yourself; when was the last time you actually visited Classmates.com let alone had a use for it? It seems Classmates.com has asked itself that very question and has decided to travel down the tried and true road to brand salvation: renaming itself.

Yes, Classmates.com will now be known as Memory Lane. Quaint. The brand has launched a new campaign that centers on the premise everyone loves nostalgia. A new :30 will air nationally on network and cable and will be supported by print and online. Hmm, we wonder if they'll have a Facebook page. Oh wait.

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by Steve Hall    Mar-21-11    
Topic: Brands, Campaigns



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