We don't normally pimp books here on Adrants. Oh we have occasionally in the past but, seriously, business books, for the most part, are dull, dry and boring. And way less interesting than a story about a busty, bikini-clad celebu-hottie offering up her bulging breasts to sell a product, right?
But we're going to break that norm for a minute here and feature a book called How to Make A Blog? Why, you ask as you yawn, lean back and almost fall out of your chair while dozing off to sleep from boredom? Because we're in the blog book! That's why.
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And you thought we were obsessed with boobs? Clearly, you haven't met the Chinese. Or the Japanese. But in this case, we're taking about the Chinese and a commercial for a line of...hmm...what shall we call it...boob wear that miraculously gives a woman epic cleavage.
Actually, it's not all that miraculous. It's just a corset that squeezes the crap out of your boobs so that even a woman with an A cup can have drool-inducing cleavage. Kind of like the bra a traffic manager we knew a while back always wore. The thing looked painful. But it did make her boobs look huge and her cleavage endless.
The things women will do...oh wait...it's all mens' fault. If men didn't obsess over boobs, women would just wear comfortable, baggy tops without a care in the world how their breasts appeared to others.
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Once upon a time we were allowed to experience the glee of thousands of balloons floating through the air. We could admire their color, appreciate their beauty as they rose to the sky and wonder at the freedom of flight they represented.
Now? We get shit on by cause groups who believe balloons will be the death toll of our environment. Of course, they have a point and Environmental Defense Fund Senior Scientist Rod Fujita made that very clear to Southern California game company THQ which set loose 10,000 balloons in San Fransisco during the Game Developers Conference.
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Right in line with the insanity that is the Charlie Sheen Saga, the Two and a Half Men star has hooked up with Celebu-tweet company Ad.ly and could earn a million dollars in his first year of sponsored tweets. Of course that's a drop in the bucket compared to what he currently earns but it never hurts to have a back up plan. Especially when you're Charlie Sheen.
As you may have heard, Sheen gained a million followers in the 25 hours and 17 minutes following his opening a Twitter account.
On March 1, Lexus will debut a new campaign to tout the launch of the brand's CT 300h, a luxury hybrid car that gets 42 miles per gallon. Four spots will highlight the vehicle and its features.
Here's a sneak peek at three of the four new commercials in the campaign which will also include the sponsorship of the Sebastian Guitierrez film Girl Walks Into a Bar premiering exclusively on YouTube March 11 as well as a collection of iPad-based tie ins.
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Global talent and licensing entity GreenLight released its Ad Gauge study which found a 500 percent increase in celebrity endorsement commercials during last night Academy Awards broadcast. About one quarter (24%) of this year's ads took the celebrity endorsement approach.
But if you're scratching your head wondering why that figure is so high and why you can't recall seeing many celebrities in the ads, Greenlight VP David Reeder informs, "Brands and Hollywood are back in bed after the recession, but they are going about it in noticeably simpler and more understated ways. With so many stars featured during the show itself, brands decided not to try to compete and focused on more subtle integrations like voiceovers and existing footage of celebs rather than bombastic endorsements."
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- Today, Herbal Essences launched the Fantasy in a Bottle contest on Facebook. Created by Saatchi & Saatchi Canada, users can select from various fantasies - such as a trip to Hawaii or maid service for a year - and get a chance to win $5000 towards it.
- The number of hookers using Facebook to advertise their services is on the rise.
- Ogilvy has apologized for a pamphlet and website offering money for body parts that was actually part of a campaign to advertise a South African horror movie.
- Some lawyers are better than others when it comes to rape.
- Into Wii? Like to spank women in short miniskirts? Like threesomes? Foursomes? Girl on girl? Then you're gonna love this Ubisoft We Dare trailer.
- Mashable has hired its own ad sales forces to be headed by former Ziff Davis VP Ken Detlet. Previously, Federated Media handled sales.
We love how headlines scream, "Celebrity Bares All For Brand X," when, in fact, the celebrity hasn't bared anything at all and her private parts are quite well covered. Which, like every other celebu-shoot, is exactly how this Bulgari's Mon Jasmin Noir photoshoot with Kirsten Dunst went down.
Of course, the headline "Celebrity Drapes Cloth Over Boobs and Crotch For Brand X" doesn't carry nearly the desired punch.
With a video that commenter after commenter insisted (incorrectly) featured Kim Kardashian (it was Melissa Molinaro), Old Navy nabbed the top spot in the week's top stories. And while the uber hot Molinaro shook her booty for Old Navy, Levi's made it their business to catch people staring at Levi's-clad ass, American Apparel touted its swimwear's inability to cover even the tiniest boobs and Victoria's Secret did their best to find Kelly Brooke a man so she could finally release her pent up sexual tension. Notice a theme here?
1. Super Cute Jennie Replaces Old Navy's Super Modelquins
2. Ass Cam Catches People Staring at Ass
3. American Apparel's Use of Nudity Makes Perfect Sense
4. Kelly Brook is About to Explode and Needs Our Help
5. Fox Still Hot, Cassie Too Fat, Gisele Not Hot Enough
6. Scarlett Johansson Celebrates Magic of Moet & Chandon
7. Tabasco Juggs Sold Alongside SI Swimsuit Juggs
The Interactive Advertising Bureau Board of Directors has given their blessing to the organization's first-ever Code of Conduct. Yes, people. Behave, adhere and, generally, be an upstanding online marketer or the IAB will boot you to the curb. The Code of Conduct follows the Self-Regulatory Principles for Online Behavioral Advertising which were released jointly by the 4A's, ANA, CBBB, DMA and the IAB in July 2009.
Governing such topics as behavioral advertising, transparency, notice of third party ad serving, consumer choice, data retention, privacy and accountability, aims to stave off government intervention by amping up self regulation. Current IAB member have six months to adhere to the Code of Conduct and new member must comply within three months of joining.
Behave, people. Behave.
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