- UK singer Sophie Jones, who recently went from a B to a D cup courtesy of the Harley Medical Group, will appear in a campaign for the medical center.
- New York Festivals has announced Donald Gunn, Founder of the Gunn Report will Moderate NYF's Executive Jury for 2011 International Advertising Awards.
- BFGoodrich Tires has signed a multi-year deal with Shaun White that will chronicle the 10-time Winter X Games gold medalist' preparation for the Winter X Games.
- Shalmor Avnon Amichay/Y&R has launched The Dislike Petition on YouTube, a promotion against human trafficking. Previous campaign work includes storefront design with women for sale.
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So what's action hero Chuck Norris been up to lately? Well, it appears he's napping a lot but still kicking butt. And getting paid for it as well. Saatchi & Saatchi Prague, along with Starlite Productions, is out with a new commercial for T-mobile to promote the brand's netbook promotion.
The ad revisits the Chuckmania phenomenon which has swept the Czech Republic and Central Europe.
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A student project for, but not associated with or endorsed by, The Gay and Lesbian Alliance Against Defamation has leveraged the hesitance of straight guys to admit they're pro-gay by enlisting the help of their girlfriends in a promotion called Balls of Pride. But, not the balls you are thinking about right now. No, not at all.
The promotion, which is Facebook-based, aims to collect the most amount of balls on the campaign's Ball Wall. The campaign will also take physical form during Pride Week with a giant pit of balls for people to jump into.
The goal of the campaign is to illustrate that a pro-gay stance is a trait of single women thereby making men, who, of course, will do anything to get the woman they want, pro-gay as well.
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Euro RSCG London has created 19 cheeky :15's as part of Clearasil's sponsorship of Channel 4's controversial teen drama, Skins. In each of the video's we seen teens in situations that aren't always clear (or clear-headed). And each video carries the voiceover, "At least your skin is clear.
They are quick. Concise and tuned into a very popular piece of pop culture that's directly related to the brand's target audience.
Russ Lidstone, CEO Euro RSCG London said ''Skins is the perfect fit for Clearasil and has provided us with a great opportunity to produce some highly impactful and engaging work that we as an Agency can feel really proud of'.
View them all here.
The December SMART Report is out and it takes a look at the top mobile advertising verticals and what advertisers are doing to increase the likelihood consumers will respond to their calls to action. Here are some of the top-line finding.
- Telecommunications was the top vertical for mobile advertising. This was primarily driven by carriers and device manufacturers that doubled down their mobile buys doing the holiday season. Windows Phone 7 devices in particular relied heavily on mobile advertising.
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A new billboard campaign for The CW series Vampire Diaries is causing some concern for its reference to an older descriptor for sexually transmitted diseases, venereal disease. The CW, however, scoffs at the concern with a spokesperson saying, VD simply stands for Vampire Diaries, and anyone who thinks otherwise should probably get themselves checked out."
Harsh as those words are, it's refreshing to see a company stand up to complaints once in a while. That said, the phrase venereal disease hasn't completely vanished from the lexicon and is bound to cause curiosity among those with a few more birthdays under their belt than that of the typical Vampire Diaries viewer.
To combat the belief sex workers are not seen as real people with real lives and real issues, a new PSA from Halifax cause group Stepping Stones attempts to portray prostitutes as human beings who care about their loved ones and are responsible citizens.
One ad shows the images of a girl and the headline, "I'm glad my prostitute made me finish school" with body copy that reads, "Sex workers are mothers too."
Another ad depicts the image of a grandmother and carries the headline, "I'm proud of my tramp raising two kids on her own" with the body copy, "Sex workers are daughters too."
Creative Director of Extreme, the agency that created the campaign, said, "People have a bad habit of pigeonholing sex workers as not being people. It's easy not to care about a certain group within society if you actually don't see them as people."
In essence the campaign urges us to believe we're all one big happy family on this planet. No matter what sort of work we do.
High School Musical star and one-time nude internet celebrity, Vanessa Hudgens is the new face of Candies, a brand which simply can't get enough of pop culture's hot, young things. Following in the footsteps of Hayden Panettiere, Fergie, Hilary Duff, Kelly Clarkson, Ashlee Simpson, Jenny McCarthy, Britney Spears and the Dixie Chicks, Hudgens will make her debut when the campaign breaks in March.
Included in the buy are Seventeen, Teen Vogue, and Cosmopolitan. For the campaign, Hudgens, 22, was shot by fashion photographer Tony Duran at the Pink Motel in Sun Valley, California. A video posted on the brand's Facebook page offers a behind the scenes look at the shoot.
If Skechers President Leonard Armato said, "I had to take a cold shower" after seeing a sneak peak of his new Super Bowl ad featuring Kim Kardashian, we're going to assume the ad's pretty hot. That or Armato hasn't been out in a long time.
Following last year's last minute participation in the Super Bowl with :15's featuring Joe Montana, Kardashian will be front and center in the ad for the brand's Shape-Ups line of footwear.
Of his selection of Kardashian for spokeswoman, Armato told Advertising Age, "There was never any kind of an endorsement relationship between her and any other footwear company. She never put her name behind anyone's product. There's a difference between attending an event you're invited to and actually vouching for a product, which she does for us and I'm very comfortable with that."
OK, we get it now. GoDaddy is going to tantalize ud with increasingly revealing shots of its next GoDaddy Girl, promised to be a well known celebrity. Last week, we got a glimpse of her legs. Today, we get a glimpse of her ass. And a fine ass it is.
Anyone care to take a stab at whose ass this is?
And thank God the brand has retired the banned commercial approach to publicity.
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