A man chases his dog through the woods, which, presumably, he's been living in for years after leaving the concrete jungle. Upon reaching a roadway, he utters, "I thought I would never go back. And then I did." Why? Because the Mercedes Benz CLS passing him by in slow motion is so irresistible it lures him back to his 80's-like, America Psycho-esque lifestyle.
Yes, people, material possessions and financial worth are the most important things in life. A quiet life in the woods is for losers and Mercedes Benz wants us to know it values your money more that it values your quality of life.
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We love Lacta chocolate. Well, their advertising at least. Sadly, we've never tasted the stuff but but they do know how to tell a story. With long form advertising including the IAB MIXX Award winning Love at First and Love in Action, the brand celebrates love and has caused those in Greece to identify the stuff with true love.
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We've seen variations on this I Quit My Job thing before but this one is delightfully retro complete with Geocities-style graphics and other annoying oddities. On the site, created, it seems, by Iris Singapore, one can select from a number of customized I Quit letters that can be sent on the letterhead of several majot agencies including Y&R, Grey, Ogilvy, Publicis, Leo Burnett, Saatchi & Saatchi, McCann, TBWA, DDB and others.
While the economy may be turning slightly in favor of the job seeker, there's not exactly a plethora of available jobs and hastily quitting one's current job may not be the best career move at this point. But if you're sick of your boss and you're ready to go, then this site is for you. Have some fun with it.
Once again, a couple of creatives are going to lock themselves in a room and...wait for it...COME UP WITH A BRAND CAMPAIGN IN 24 HOURS! Good God, this is a seriously off the wall, progressive stunt, the likes of which we have never before seen. We simply can't wait for the outcome. The suspense is killing us. KILLING US we say!
Well who's to say this is the stupidest, most overdone idea ever? You never know. Some brand could, as the pair claim, become a household name over night. We aren't holding our breath but it could be fun to watch. If they actually told us how we could do so.
After a successful promotion that netted Levi's its first Social Media Girl, the brand is on the prowl again for another. Once again, the brand is looking for video submissions from those who think they can help engage with the brand's fan base on Facebook, Twitter and other social media platforms.
Interested women should head over to to the Levi's Facebook page by February 2 and check out the details. Five finalists will be selected and the public will vote from February 16 - 23. In a sense, it will be a simple popularity content. The girl with the most votes wins. Which, sadly, doesn't say anything about the girl's ability to engage in any manner with Levi's fane base.
For all we now, the next Levi's girl will be a big boobed, blond bimbo who loves to prance around in pleated plaid miniskirts and tight, low cut tops while uttering inanities that make no sense. But, no one will care. Because she's hot. And that's all that really matter, right?
Pivot Conference, launched last year with over 700 attendees, is getting a new editorial leader: Brian Solis. Solis, who is taking over for Guidewire CEO Chris Shipley, is a well known speaker, author and an all around nice guy.
Dubbed the "TED of Marketing" by author Douglas Rushkoff, Pivot Conference is aimed at helping brand marketers and their agencies bridge the gap between themselves and the social consumer.
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This week's top stories on Adrants caused us to ponder whether or not Kraft's choice of Ted Williams was right for the brand, get excited about the lowly bus shelter, laugh at sharks, admire the T-Mobile babe mock AT&T and Verizon, engage in a bit of voyeurism, revisit childhood with Audi's use of "Goodnight Moon," look at lingerie once again, watch advertising get Cheezberger'd, revisit Kim Kardashian's cleavage and wonder how the hell that family got so famous and, finally, once again, listen to yet another researcher tell us using celebrities in advertising is a waste of money.
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