White Guys Rap For Carpooling Club
We didn't say wiggers but Illegal Advertising did when they described this promotional video for the Dutch touring club's new carpooling platform. And, yup, the video is exactly what you expect: white guys rapping.
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BlogWorld Parties Take Shape (Google Calendar) If you're going to BlogWorld at Mandalay Bay in Las Vegas October 14-16, in addition to all the keynote and panel goodness, you'll want to know about all the parties as well. Well, we're going to make it as easy as we can to find your way around and make sure you hit all the parties you want. Out of the goodness of our little Adrants hearts, we compile a Google calendar of all the parties so you don't have to. It's in a continuous stage of development so be sure to check it regularly (after the jump) as the conference dates approach. Times are shown in Pacific. See you in Vegas! Yahoo Wants Your Best Non-Profit Digital Campaigns Yahoo and the Ad Council today announced the launch of the 2010 Create for a Cause contest to recognize the best in digital advertising for public service campaigns. The winning campaign, selected by a panel of digital advertising leaders, will appear on Yahoo!'s sign-in page. The second annual Create for a Cause contest will be open from October 11 to December 3, 2010, to advertising agencies looking to showcase their most creative digital campaigns for nonprofit and federal government agency clients. And for the first time, all agencies are invited to submit entries, including those not affiliated directly with the Ad Council. The winning campaign will be announced January 5, 2011. Get your creative on, people! Broccoli Saves Parachuter's Life Who knew? The Television Bureau of Canada (TVB) and john st., Toronto has just revealed that a 5-week campaign featuring the virtues of broccoli, was not for broccoli at all. Instead, it was to prove that television advertising can sell anything. Back in January 2010, a TV campaign aired for broccoli pitting its "miraculous" health benefits against other so-called miracles. After just five weeks on air, without any other form of communication or marketing efforts, the "Miracle Food" TV campaign garnered some serious attention. Fan-created Facebook pages attracted over 20,000 followers and broccoli sales were up 8% over the previous year. The most rewarding metric of all was the extra 188,574 pounds of broccoli that went into grocery carts across Canada the month. The TVB's "Miracle Food" campaign, via john st., Toronto, consisted of three broadcast spots, directed by OPC's Brian Lee Hughes, which point to TheMiracleFood.ca and a post-campaign print ad revealing the campaign. See one of the three commercials here or below. Grandson Acts Like Idiot to Get Grandmother's Attention You know those people with gray hair and wrinkles? Come on, you know who we're talking about! It's not like they're just inconsequential bumps on a log. They're the elderly! They're your grandparents! They've been through a lot of shit and they deserve your respect and attention. Which, apparently, is the goal of this PSA. But, sadly, all this ad seems to accomplish is to cement the notion that young people, once and for all, are just bothersome idiots. Nike Stops Motion , Zuckerberg Gets Revenge- Here's a new commercial for Nike Italy that goes from action to stop motion and back. - Mark Zuckerberg gets his revenge for The Social Network. - Can you have a kids and a great advertising career? - An interesting story involving politics, social security, cows and 310 million tits. People Get Naked For Free Clothes This morning around 2AM, Advertising Age reports a line of people in their underwear began to form in front of clothing store Desigul. It was part of a promotion, Undie Party, that offered a free top and bottom to the first 100 people who showed up wearing only underwear. It's the second Undie Party the retailer has held in New York since it began three months ago. The second 100 people in line received 50 % off anything they chose to buy. Advertising Age's Todd Stone interviewed those who stood in line and those who made it through the doors once the store opened. Todd's best line in his article: "Some were guys, some were girls, some looked great without clothes, some not so much." Very true. HBO's True Blood Wins IAB MIXX Best in Show Last night, the Interactive Advertising Bureau held its sixth annual MIXX Awards to "recognize the brand marketers and agencies responsible for the most innovative and effective interactive advertising of the year." This year, Best in Show went to HBO's True Blood and Digital Kitchen for their "Hacking Reality" campaign for the second season launch of the vampire series. The work integrated digital and traditional media, with online, outdoor, print, stunts and a series of brand partnerships. The second season of True Blood was teased through a mix of media tactics including vampires in faux blogs and online editorials as well as in traditional advertising and editorial takeovers. The strategy included co-branding with products like Geico, Harley-Davidson and Gillette, a host of classified ads, viral videos and a serialized weekly Inside Edition-type show covering all things vampire. The worked seemed to have paid off since it resulted in True Blood season 2, episode 1, being the most-watched show on HBO On Demand, with an average of 12.6 million gross viewers per episode for the season, up 62% over the previous year. Samsung Strong, Windows 7 Phone Weak - Samsung memory cards are strong. Very very strong. Shock proof. Water proof. Magnet proof. And idiot proof. - Texting and Driving Don't MiRobin Landa, Professor at Robert Busch School of Design and her publisher John Wiley & Sons are asking students throughout the country to create a 30 second video or ad to dissuade people from texting while driving. - Here's a commercial for Anna Sui cosmetics. There's nothing all that special about it but there's nothing all that wrong with it either. - A silent auction and cash bar will be held this Wednesday evening, September 29, at Highbar in New York City to benefit Samantha Tuttlebee, an independent sales rep and former staff rep at 89 Editorial and BlueRock who is in dire need of a heart transplant. Smart Car Asks Belgians to Choose Black or White Clan Maybe there isn't anything akin to the KKK in Belgium or maybe their whole outlook on race isn't so sensitive that they have to over analyze every last piece of creative before it goes out the door. Which is possibly why this Smart Car newspaper ad slid out the door without a " Wait, what?" A newspaper ad taking the form of two adjacent columns asks readers to become a member of the white clan or a member of the black clan. And as if to make some sort of riff on Ford Model T's classic color choice scenario ("you can have a car painted any color you want so long as it is black"), the copy reads, "white or black is probably the only question you still have." The campaign offers a similar choice on a website as well. Is this really a big deal or a creative means to offer up color choice? 
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