 MCann More F'ing Cowbell And now for some service journalism. The Interactive Advertising Bureau is kicking off its sixth annual MIXX Conference & Expo September 27-28 at the Crowne Plaza Times Square in New York and will carry the theme, "Unbound: Everything Everywhere."
The conference will take a look at "the transformative cultural shift triggered by the surge of interactive into every corner of our lives." Whoa, that's a mouthful.
The lineup of speakers at MIXX 2010 includes representatives from AOL, Gawker, Google, Microsoft, Pandora, Twitter, Yahoo! Here's a partial lineup:
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And on the heels of Brazilian model Sabraine Banando's traffic stopping billboard appearance for Wonderbra's Full Effect Bra, 19-year-old X Factor contestant Lucie Jones has been selected to front a new campaign for the line.
Which makes perfect sense because Jones has always wanted bigger boobs. In an interview with MailOnline, she said, "Sometimes I really want to wear a specific dress and I just have nothing to fill the top half of it." Well now you can bust right out of that dress, Lucie because your breasts will be enormous thanks to the miraculous Full Effect Bra!
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- Japan has never had a better spokesperson than Hannah Minx.
- Milla Jovovich fronts the new Fall 2010 campaign for ICB.
- Can't get enough Megan Fox. See her in a new commercial for Emporio Armani. She's also signed on as the new face of Giorgio Armani Cosmetics.
- Manofest has the 25 Sexiest Beer Print Ads of All Time. Unsurprisingly, we've written about almost all of theme here on Adrants.
So here's a new Burger King commercial from Crispin Porter + Bogusky. It's goofy. It's catchy. It's got dancing. It's got singing. It's got choreographed stunts.
And it's got a hot chick. A yummy, yummy hot chick.
What's not to love?
And the industry thinks Adrants is obsessed with sex in advertising? We simply beg to differ what with the continual onslaught of sex-laced goodness emanating from Copyranter over the years. Today, Copyranter features a fruit-filled, sex-laced commercial (mildly NSFW) for, well, fruit-filled, sex-laced "cosmetics" from sex shop Soft Paris.
Citing several other examples - all filled with sexual connotation - Copyranter goes against the ad's production company which touted the ad as the sexist commercial ever. Personally, we think bringing fruit into sex is just messy. We're clean like that.
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The YouTube comments are the best thing about this new commercial touting the Kindle's ability to supposedly read more easily in direct sunlight. As a man struggles to read through the glare on his iPad, a woman (hot, naturally) reads her Kindle with ease. And, much like a detergent commercial where people speak in unnatural ad-isms, the woman says, "It's a Kindle. $139. I actually paid more for these sunglasses."
The commenters see right through the sham, though. One writes, "'Excuse me, why can't I read this, in this light?' 'Sir, it's your iPad, it's full brightness is turned down for this commercial.' 'Kindle also won't tell you that in an opposite situation, the iPad will read books in the dark, the Kindle won't. How's that for equal?'"
Another writes, "Girl says 'I spent $150 dollars on sunglasses.' Guy hears 'I am high maintenance and will bleed your wallet dry and cheat on you.' The all new Kindle, the rich bitch sensation."
And a third sums up the idiocy of it all writing, "I just bought a Kindle, and I have an iPhone 4 and iPad (and several Apple computers). I've been reading on the iPad, but the Kindle is a lot better for it. I wouldn't try to surf the web on the Kindle though. They're different devices. If you have a chance to use them both you'll laugh that they even get compared."
Enough said. Stupid commercial.
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Fan Appz has announced it has integrated its platform with Facebook Places. Facebook Places, if you recall, is the Foursquare-like service that allows people to check in to places making it possible for their friends to see where they are. Fan Appz's Offers for Facebook Places makes it possible for business to create offers such as discounts, rewards and incentives based on a customer's location-based activities.
For example, a local restaurant can use Fan Appz to offer a free menu item to those customers who check-in at their establishment, say, four times during the course of a month. Fan Appz will automatically verify that the customer has met this criteria and unlock the offer for the client to print out or display during their next visit.
Foursquare is already doing the same thing but Fan Appz brings the check offer to Facebook Places. For the time being, the jury is still out on whether or not Places will, ahem, displace Foursquare, Gowalla and other location based services. But it can't be a bad thing for marketers to have this sort of offering within Places. After all, Facebook has 500 million users compared to Foursquare's three million.
BBDO is out with some new work for FedEx. Four commercials highlight...wait a minute. What the hell is there to explain about FedEx that everyone doesn't already know? Nothing. Why does the brand still advertise? We have no idea. Oh wait, yea, we do. Because people are so fickle that if you don't slap them upside the head with your message 3,000 times a day, they'll defect to your competition.
Now that we have that out of the way, our favorite spot is called Airport Security. While the PowerPoint joke has been done to death, this one still gets a laugh. "I'm yawning. I'm still yawning. ZZZZZ." Hey, it's pretty basic but, much like a fart joke, some things just stay funny.
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Erik Proulx, creator of Lemonade: The Movie, in which I had the great honor and pleasure to appear, has released the trailer for Lemonade: Detroit, a documentary that looks deep inside Detroit and what a few individuals are doing to transform that city from an industrial wasteland into an idea-fueled metropolis full of vibrancy and life.
Ford social media guy Scott Monty figures prominently in the film. Along with Scott, others tell their stories about how they lifted themselves up, headed in a new direction and enriched the city with their new endeavors.
Check out the trailer below and the movie's website. I have no doubt the finished product will be amazing.
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Over the weekend, 9/11 memorials were held across the nation. In New York, one such memorial was held at at City Hall Park. Organized by inventors Steven Brandstetter and James Devlin of J&S Gaming, the event featured the pair's Lottery Ball Characters which were turned into life sized costumes to represent the likeness of a police officer and a fireman.
According to the press release, the purpose of the rally was to "pay tribute to the men and women who put their lives on the line on a daily basis to protect and serve our communities." Brandsetter and Devlin put the rally together with the consent of retired NYPD police officer Stan Jefferson who was reportedly forced into retirement because of an illness he contracted while working at Ground Zero.
Apparently, the government isn't doing all it can do and the rally aimed to bring that to the attention of the public.
The campaign also brought something else to light. The sad fact some people are so lacking in the common sense department, they have no idea when something grotesquely oversteps the line of acceptability. To diminish the lives of those lost during 9/11 to a couple of stupid lottery characters - as if the event were sponsored by Tony the Tiger or something - is deplorable, inexcusable and plain idiotic.
That is all.
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