Like online games? Like online racing games? Don't have enough money to actually buy a decent online racing game? Electronic Arts is here to help with their new ad campaign. An interactive banner has been placed on several gaming and automotive sites, such as AutoWeek, in the Netherlands which allow the visitor to race against others viewing the banners on other sites.
Here's how the campaign is described: "After each race, players are invited to race the next track on the following website. Combined, all 5 websites form a Grand Prix. Players can save and cumulate their scores across all five websites, by creating an online Driver Profile. All the Driver Profiles are ranked on a central Leaderboard, that is found on the campaign site. The player with the highest Leaderboard position at the end of the campaign, wins the Grand Prix: a custom race chair, an XBOX 360 Elite, the game Need for Speed SHIFT and an exclusive mini fridge from Coca-Cola Zero, the campaigns in-game advertiser."
Amsterdam-based NRG3 created the campaign.
Ladies, don't you hate it when your man is obsessed with stupid things like cars and trophies and memorabilia? The girl in this DIY Network commercial certainly is. But not in the way you'd expect. In the end, she's a good girl who serves her man exactly what he needs And for those who hated the Method Shiny Suds commercial, yes, she probably is perpetuating the woman-as-sexual-slave-to-men stereotype. But, hey, this is advertising. This is what we do. We live on stereotypes like vampires live on blood.
So you think sex sells and GoDaddy is successful because of it's sex-laced ad campaign filled with women whose tops can't contain their bulging, over-sized breasts and hot race car drivers who can't act? Jeremy Fox doesn't think so and set out to prove it by asking people on the street if they'd ever heard of GoDaddy and, if so, could explain what GoDaddy does. Predictably, the results are not very good for GoDaddy.
Of course Jeremy works for GoDaddy competitor IX Web Hosting and wants us to know his company does a better job than GoDaddy.
After a two month submission period, the judges have finally handed down the list of "winners" of the First Annual Tracy Awards, an awards show created to honor the worst of the worst in advertising. Yup. Just what we love. Brands like Snickers and Microsoft were among the finalists, winning such awards as "Best high-profile fall from grace" (Snickers); "Best reckless waste of expensive talent" (Oreo) and "Best use of cross-promotion to single handedly destroy comedy forever" (Microsoft) for their various campaigns.
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- And now that fashion brands are involved, we've relabeled the flashmob FlashWalk.
- Want to be Phamous in Vegas? Oops, that's another casino's thing. Anyway, Mandalay Bay has launched the Untamed Adventure Contest. Facebook. Untamed moments. Compromising positions. Pictures. Prizes.
- Dear PR people: Don't lie. You don't want to "gauge my interest." You want me to give you press. There's no need for code words.
- Please Hire Us. Crispin Porter + Bogusky interns beg for jobs. Complete with retro flashing logo.
- If you somehow missed it during the Victoria's Secret Fashion Show, here's the :90 Michael Bay-directed commercial for your viewing pleasure.
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Just so we're clear. Adrants isn't a misogynistic entity which hates everything. We actually like stuff. Kooky stuff. Weird stuff. Strange campaigns from electronics retailers like Radio Shack ("The Shack") which manage to be moderately cool without leaving the essence of the brand behind: lots of electronics at great prices.
Butler, Shine, Stern and Partners created an eight spot holiday campaign which was produced by Stardust. The campaign's got Biz Markie, breakdancing astronauts, a toy soldier DJ and other oddities.
See all the commercials here.
If you're on the side which believes the world is going to melt away due to global warming, you'll love this new campaign from Arc Communications for Greenpeace which hopes to catch the attention of those attending. the 15th annual United Nations Climate Change Conference in Copenhagen.
If you're on the side which believes global warming is just a natural cycle, you'll get a nice chuckle out of the campaign.
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Don't you love political correctness? Not only does it cause a simple commercial about the ill effects of bathroom cleaning products on your skin to be wildly misinterpreted but is also causes agencies to create holiday cards designed to avoid out-of-left-field cause group attacks over holiday season terminology.
Concerto Marketing Group thinks it has the answer.
So Method ran a humorous commercial, called Shiny Suds, showing scrubbing bubbles taunting a naked woman in the shower. After complaints from people who actually likened the spot to condoning rape (we kid you not), Method pulled the commercial. Words fail at this point but we'll give it a shot:
1. Cause groups and feminist blogging should be outlawed.
2. Everyone with a stick up their ass over this should promptly shove it all the way through until it pops out the top of their head. Hopefully they'll die and allow the rest of us to "use the loofa" without feeling like we're being gang raped in the shower. (Where the hell do people come up with this crap?)
3. Brands should grow a pair and proudly lift their middle finger when confronted by a gaggle of idiots who have nothing better to do than to suck the last drop of humor out of life.
4. Just for fun, Dow should hire an army of men in Scrubbing Bubbles costumes, send them to BlogHer (and the rest of the female conference circuit) and have them ejaculate foamy white stuff all over attendees. That ought to get some panties in a bunch.
5. Um... Nope. Got nothing left. Feel free to add your own.
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Ever wish you could take something back? I do.
The tidal wave of commentary on this over the last few days has certainly given me a taste of my own medicine and reminded me of a couple of things:
#1 - When you're wrong admit it.
#2 - When you hurt someone's feelings say you're sorry.
I was wrong, and I'm sorry.
You know Target, right? That big box store that's hip? The one everyone pronounces as if it were some kind of French lingerie store? The one that likes to target the female target? The one that likes to associate big assed babes shakin' ass with little girl's back packs?
Got that mental picture yet? Now open your eyes and watch these three new commercials which focus on the retailer's low prices. They're marginally witty in that 20-something copywriter sort of way. They poke fun at a doofus who'd never find himself on a a date with a girl this cute. They highlight those awkward Christmas moments when finances interfere with the spirit of the day. They make it perfectly OK to adorn your house with lights like this guy does.
Price is always important but focusing on in strips away some of the brand's cache. What do you think?
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